“Now a good-looking, large-format book shows much of the history of advertising cartoons… Many of the cartoons in this colorful collection are handsome, and in hindsight, many are… silly… It is, however, all part of the enormous fun of this volume.” (Rob Hardy - The Dispatch)
“Herein you’ll find Peter Arno, the sophisticated New Yorker cartoonist, endorsing Rheingold Extra Dry Beer; Mickey Mouse and pals flogging just about everything under the sun except, maybe, mousetraps; and Krazy Kat selling Gulfsteel Nails. They are all Joe Camel’s ancestors.” (Dana Jennings - The New York Times)
“Rick Marschall and Warren Bernard’s Drawing Power is a provocative visual examination of the wonderful world of cartoon advertising.... Marschall and Bernard have mixed an unusual batch of artistic and economic history. After reading this book, you’ll never look at comic strips and capitalism the same way again.” (Michael Taube - The Washington Post)
“Popeye hawking newspapers? Donald Duck selling gasoline? You'll find them and a whole cavalcade of comic strip characters in Drawing Power: A Compendium of Cartoon Advertising… A great treat for fans of comic strips, Americana, and ephemera.” (The Christian Science Monitor)
“Drawing Power: A Compendium of Cartoon Advertising is a book that will surely pique the interest of those involved in the communication sector, but also all who are drawn to pop culture.” (Lida Tsene, Comicdom (translated from Greek))
About the Author
Warren Bernard is Executive Director of the Small Press Expo (SPX) independent sequential art festival, and is a comics-focused writer and historian. He co-authored the Eisner Award-nominated book Drawing Power, and has extensively researched and written about the 1950s Juvenile Delinquency / Senate Comic Book Hearings. A contributor to more than a dozen books, he often provides rare materials from his own extensive collection. Both the Library of Congress and the Center for Cartoon Studies (CCS) have hosted his lectures. He lives in Bethesda, Maryland.