The Dream Factory: Alessi since 1921 [Illustrated] [Paperback]

Alberto Alessi (Author)

Product Details

• Paperback: 128 pages
• Publisher: Konemann; illustrated edition edition (October 1998)
• Language: English
• ISBN-10: 3829013779
• ISBN-13: 978-3829013772
• Product Dimensions: 8.1 x 4.8 x 0.4 inches
• Shipping Weight: 8.2 ounces
• Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #2,922,331 in Books (See Top 100 in Books)
  • #89 in Books > 4-for-3 Books > Biographies & Memoirs > Arts & Literature > Artists, Architects & Photographers

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars inspiring and fascinating: intro to a great design company, February 16, 2003

By 

Robert J. Crawford (Balmette Talloires, France) - See all my reviews
(TOP 1000 REVIEWER)    (REAL NAME)   

This review is from: The Dream Factory (Paperback)

This book is the ideal popular introduction to one of the most remarkable design companies in existence. Its products are so unique and so daring that in the future, I believe, they will coveted as those of Art Nouveau or the Viennese craft and Mission movements. Unlike the earlier "Design Factory" book, which is very difficult to get through, this book is a delight to read and a visual feast for the eyes. THe reader gets to know not only the great designers who dreamed up the many pioneering products of Alessi, but the methods and thoughts of its current design guru, Alberto Alessi, and his methods. Above all, his considerable charm comes through the writing, which is clear, very personal, and of great interest.

Make no mistake about it: this company is important because of its uncompromising vision, its unorthodox marketing methods, and its consistent commercial success. It deserves study by those interested in management as well as design. This company is peerless, as much a culture or mindset as a commercial operation.

Warmly recommended as a true gem.

1 of 1 people found the following review helpful:

3.0 out of 5 stars Like most Alessi designs - simple and functional, April 5, 2002

By 

Sibelius (Palo Alto, CA USA) - See all my reviews

This review is from: The Dream Factory: Alessi since 1921 (Paperback)

A light, compact tome that provides a decent cursory overview of the aesthetic arc of this legendary Italian design house. Book itself is nicely laid out, illustrated and printed on excellent stock. A great start point for newcomers to the field in learning more about key designers and products launched and fielded by Alessi. On the downside though, this book lacks depth and could've used better 'copy' to provide for a more interesting read.

11 of 16 people found the following review helpful:

3.0 out of 5 stars a good summary of Alessi, January 3, 2000

By 

Ping Lim (Christchurch) - See all my reviews
(REAL NAME)   

This review is from: The Dream Factory: Alessi since 1921 (Paperback)

Whilst this book is by no mean concise, it does give the readers a general overview of Alessi, its maestros, its philosophy & so forth. It's such an enjoyable & simple book to read. If the readers want to have an in-depth knowledge of Alessi's product lines, & so forth, perhaps, Alessi: The Design Factor is a better option.