Customer Reviews

The Dream Factory: Alessi since 1921

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This book is the ideal popular introduction to one of the most remarkable design companies in existence. Its products are so unique and so daring that in the future, I believe, they will coveted as those of Art Nouveau or the Viennese craft and Mission movements. Unlike the earlier "Design Factory" book, which is very difficult to get through, this book is a delight to read and a visual feast for the eyes. THe reader gets to know not only the great designers who dreamed up the many pioneering products of Alessi, but the methods and thoughts of its current design guru, Alberto Alessi, and his methods. Above all, his considerable charm comes through the writing, which is clear, very personal, and of great interest.

Make no mistake about it: this company is important because of its uncompromising vision, its unorthodox marketing methods, and its consistent commercial success. It deserves study by those interested in management as well as design. This company is peerless, as much a culture or mindset as a commercial operation.

Warmly recommended as a true gem.

A light, compact tome that provides a decent cursory overview of the aesthetic arc of this legendary Italian design house. Book itself is nicely laid out, illustrated and printed on excellent stock. A great start point for newcomers to the field in learning more about key designers and products launched and fielded by Alessi. On the downside though, this book lacks depth and could've used better 'copy' to provide for a more interesting read.

Whilst this book is by no mean concise, it does give the readers a general overview of Alessi, its maestros, its philosophy & so forth. It's such an enjoyable & simple book to read. If the readers want to have an in-depth knowledge of Alessi's product lines, & so forth, perhaps, Alessi: The Design Factor is a better option.