About the Author
Michael M. Capuzzi lives and breathes to help entrepreneurs (and wantrepreneurs) build successful and thriving businesses. He is president of Persistent Marketing, Inc., a direct marketing company. He also leads the Philadelphia Chapter of the Glazer-Kennedy Insider's Circle, a group of over 100 entrepreneus and professionals who study the principles and strategies of direct response marketing. Michael is a professional speaker and has written numerous articles and direct marketing for a number of publications.