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Dream It! Do It!: My Half-Century Creating Disney’s Magic Kingdoms (Disney Editions Deluxe) Hardcover – August 13, 2013


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Product Details

  • Series: Disney Editions Deluxe
  • Hardcover: 384 pages
  • Publisher: Disney Editions (August 13, 2013)
  • Language: English
  • ISBN-10: 1423174062
  • ISBN-13: 978-1423174066
  • Product Dimensions: 6 x 1.2 x 8.8 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (107 customer reviews)
  • Amazon Best Sellers Rank: #19,824 in Books (See Top 100 in Books)

Editorial Reviews

About the Author


Marty Sklar was a student at UCLA and editor of its Daily Bruin newspaper in 1955 when he was recruited to create an 1890s-themed newspaper, The Disneyland News, a month before the theme park opened. After graduating, he joined Disneyland full-time in 1956, where he held responsibility for most of the park's publicity and marketing materials.

In 1961, he moved to WED Enterprises, renamed in 1986 to Walt Disney Imagineering, where he worked on attractions for the 1964 New York World's Fair. For nearly ten years, he wrote personal materials for Walt Disney for use in publications, television and special films. In 1974 he became vice president of concepts/planning, and guided the creative development of EPCOT.

As vice president of creative development, executive vice president and then president of Imagineering for nine years, Sklar supervised the design and construction of Tokyo Disneyland, the Disney-MGM Studios, Disneyland Paris, Disney's Animal Kingdom, Disney California Adventure Park, Tokyo DisneySea, the Walt Disney Studios Park and most recently Hong Kong Disneyland.

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Customer Reviews

If you don't know a lot about Disney or Imagineering, this book will certainly fix that.
K. Davis
It's filled with my "behind the scenes" stories of the Disney company and its growth which are very interesting!
polishprince
Like many fans of the Disney theme parks, I have been looking forward to Marty Sklar's book.
Sam Gennawey

Most Helpful Customer Reviews

21 of 22 people found the following review helpful By Bosko Chumbucket on August 20, 2013
Format: Hardcover Verified Purchase
About time someone with Marty's perspective has written something on the subject of Disneyland, Walt and the parks.

Yes, there's been some great books written by seminal artists and some in management, but Marty's particular place in Disneyland history is very specific: he came in young and was immediately in a position to act as the wordsmith for Walt. That's unique.

I'm a huge Disneyland collector and historian. I will admit I had some reservations at first, thinking the book might cover what's already been told or worse yet, be a fluff piece due to Marty's high stature even now as a statesman, but those fears faded as I read lots of great personal nuggets that can only come from experience.

I happen to love the "Waltism" that seemed to take over Disney's presentation of words both in the park and on TV around the time Disneyland came to be. It's an unpretentious slickness that started with Disneyland's opening and continued through his final film presentation of "The EPCOT Film" in 1966. I always knew it was Marty and had read of his contribution, but in , "Dream It! Do It!", Marty really gives the insight that was his personal talent and the 'fly by the seat of your pants' nature of working with and for the greatest name in show-business.

Vacationland Magazine, "attraction" over "ride", writing for Walt himself and the story of how to sell optimism, so prevalent in Disney parks is all there.

There are very few left that had such an big hand in what is now become modern mythology that this book is a real treat.

I'm very glad Marty finally got around to it and I cannot recommend it enough!
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17 of 20 people found the following review helpful By Sam Gennawey on September 7, 2013
Format: Hardcover Verified Purchase
Like many fans of the Disney theme parks, I have been looking forward to Marty Sklar's book. I was fortunate to be at his house with David Price the day he got the transcript back from his daughter Leslie Ann Sklar. My memories of that day include taking in all the wonderful stuff on the walls and on his massive desk, delicious cookies, and his showing off the book of materials that he compiled back in 1967 for Roy Disney about Walt's EPCOT (described in detail in the book). He even was kind enough to make a photo copy of the memo for the plaque above the tunnels at Disneyland with Walt's handwritten changes. Very special.

Marty (I called him Mr. Sklar at first, don't do it) is an excellent writer and editor. With a number of Disney related books being edited by the Company's legal department in exchange for the rights to publish, I was not looking for a book with a bite. If you want to get an unblemished look at Disney read Rolly Crump's book. However, I was mistaken. More on that later.

Marty described his early role at Disney as "chief ghostwriter." He cut his teeth trying to take Walt's thoughts and to organize them for print. One of his pride and joys were the seven pages of notes he took during a meeting with Walt as he described the EPCOT concept. Those notes would be used to write the script for the EPCOT film. I have read those notes and it is the clearest look into Walt's mind in regards to that project. No wonder Harrison "Buzz" Price (Walt's feasibility study guy) told me that the concept was viable.

The book is filled with extensive quotes from Walt Disney and others. For example, one day Walt was telling his team why everything is a Walt Disney production.
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9 of 10 people found the following review helpful By S. Jinkerson on August 17, 2013
Format: Hardcover Verified Purchase
Lately, I've been reading lots of Disney books, but none are as complete as this book. Marty Sklar does a great job integrating the big stories with small, personal accounts. I just wish it was longer!
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3 of 3 people found the following review helpful By Backroad Junkie on January 23, 2014
Format: Hardcover
In May 1955, Marty Sklar got a phone message which he thought was a prank from one of his frat brothers. He thought it was from a card dealer in Vegas. He didn't return the call.

However, E. Cardon Walker, the head of marketing and publicity for the Walt Disney Company, didn't give up, and called him back.

At the time, Marty was the editor-in-chief of "The Daily Bruin", the student newspaper at UCLA. After an interview with Card (and Jimmy Johnson, soon to be the head of Disneyland Records, who recommended Sklar for the job), Marty found himself the editor of the Disneyland News, and was one of the first 100 cast members put on the Disneyland payroll.

Early one morning in 1960, Marty and his boss (Eddie Meck) are having coffee at the Hills Brothers Coffee House in Town Square in Disneyland, and Walt shows up. He asks Marty what he's doing these days, and looks right at Eddie and says, "Well, we will have to give you something more important to do, Marty." And soon, he found himself working part time for WED Enterprises (now WDI, or Imagineering), and was one of of the four man team sent to Dearborn, Michigan to begin development of the Ford Pavilion for the 1964 World's Fair.

Until he retired in 2009 he influenced every Disney Park ever built. Later in his career, he had the ultimate decision on what ideas to present to the powers that be at Disney. But his career went beyond the parks. He was the chief ghostwriter for Disney. He was the one who wrote Roy's (and the company's) official statement on Walt's death. He wrote the scripts to the EPCOT promotional movies that Walt made for Disney World.
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