Customer Reviews

The Dream Job: Sports Publicity Promotion and Marketing

5 star:		(5)
4 star:		(2)
3 star:		(1)
2 star:		(0)
1 star:		(1)

 

 

As a professor, I'm always grateful for texts which students not only can afford but hold on to even after the course is completed. The new 3rd edition of "The Dream Job: Sports Publicity, Promotion and Marketing" is just that kind of book. It is comprehensive, filled with hundreds of examples and exhibits and wonderfully humorous. Outside of that, I don't think much of it!

Tis book is applicable inside the classroom and out. I first read it for a business class and then later when I got my first job in public realtions. It really helped me understand and familiarize myself with sports PR and PR in general. If you read only one book about public relations I'd recommend you read Guerrilla PR Wired by Michael Levine, but if you can read two I'd read The Dream Job.

"The Dream Job's new third edition means that the best guide to sports marketing has just gotten better. This book is now a must read for every sports industry executive. We agree with the Journal of Sports Marketing who called "The Dream Job" one of the most important books in our field.

Reading the favorable reviews, I thought this book would be a no-brainer and get me up to speed with the world of sports marketing. Well, it might have in 1999, when the 3rd and last edition was published. For that reason, none of the developments in the past 10 years have been taken into account, most specifically the Internet and how it changed the sports marketing world. In addition, the book is 100% focused on US Sports, but that in every flavor and variation. Care about the biggest sport and sports revenue producer on this planet, soccer? Non-existent in the book. Want to know how event like Olympic games and FIFA World Cup are marketed and organized? Not covered in this book.

I got a very good view of many topics related to sports marketing. I would say that Melvin Helitzer gives us a great overview of what a professional needs to know to perform well in the field. It's really great tour to get acquainted with the dream job. The sports world industry deserves professionals to market, communicate and advertise with the flavor Helitzer gives to us readers.

Looking for a new job, I was recommended to this book. Maybe it was a coincidence, but within two weeks of reading the book and following some its sports marketing techniques, I landed a job with a major college sports department. Call me lucky, or smart that I found this book.

"The Dream Job" is not only a best seller in the United States, it has also been reviewed as "one of the ten best business books in 2000" by Kauppalhti, the largest business daily in Nordic countries. The critique, read avidly by thousands of readers, called the book "fantastic."

If you need to buy this book for class, it will be slightly helpful. Just be prepared for super-long and relatively unorganized chapters. For pleasure, you probably want to look into another option.

I recommend it for the newbie and the veteran. It's got everything. Good job, Mel!