The Dream Merchants [Hardcover]

Harold Robbins (Author)

Book Description

Return to a time when Hollywood was young and the movie industry was just starting out. In Harold Robbins' second novel, he captures a bygone era of entertainment pioneers turning cinematic dreams into reality. The Dream Merchants is a story of powerful men and passionate women, doing whatever they have to in order to succeed. Johnny Edge is a former carny hustler, filled with schemes and ambition. Peter Kessler trades in a life of being stuck in the hardware business for the fortunes of moviemaking. Actress Dulcie Warren isn't afraid to use her sexuality to fulfill her ambitions. And if she has to take someone down to get to the top? That's show business. Their worlds collide on the studio back lots at Magnum Pictures in moments of intrigue and entanglement. Robbins' own experiences at Universal Studios laid the foundation for The Dream Merchants, the novel that would later be made into an all-star miniseries featuring Mark Harmon, Morgan Fairchild, Eve Arden, Robert Culp, Jose Ferrer, Robert Goulet, and Fernando Lamas.

--This text refers to the Paperback edition.

Product Details

• Hardcover
• Publisher: Buccaneer Books
• Language: English
• ISBN-10: 1568496400
• ISBN-13: 978-1568496405
• Product Dimensions: 9.1 x 6.6 x 1.1 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 2.8 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #4,142,306 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

4.0 out of 5 stars worthwhile reading for Robbins fans, December 10, 1999

By A Customer

This review is from: The Dream Merchants (Paperback)

This was Robbins' second novel and there is a marked improvement in the quality of the writing over his first, NEVER LOVE A STRANGER. Robbins appeared to have had a better editor this time around, but more than that, the tone is more even and the narrative more coherent than before.

I've always appreciated the fact that Robbins didn't "dumb down" or spell everything out. The reader is asked to fill in a missing blank now and then. The plot of THE DREAM MERCHANTS is quite complicated, but with complexity comes variety and action, and Robbins was a master at keeping things moving.

THE DREAM MERCHANTS deals with the early Hollywood moguls, the deals they negotiated, the swindles they perpetrated. It treats of movie stars and directors, technicians and PR spokespeople only insofar as they relate directly to the moguls. There is a fairly long subplot involving a spider woman of an actress with whom the protagonist, Johnny Edge, becomes involved. Aside from that, the plot revolves mostly around the Hollywood bigwigs' business deals. But having already read quite a bit about the making of movies from the technical end, I was interested in glimpsing Hollywood from a different perspective this time around.

Bubba

1 of 1 people found the following review helpful:

4.0 out of 5 stars Good early Robbins, June 17, 2011

By 

Charles Castel "charcas67" (NYC) - See all my reviews
(REAL NAME)   

This review is from: The Dream Merchants (Paperback)

In 1949, Harold Robbins followed up his first novel, Never Love a Stranger, with what would prove to be the first of a loose trilogy he would write on the history of the American film industry. The Dream Merchants covers the pioneer days of the motion picture, depicting the rise of a primarily Jewish owned and operated Independent company that would take on the WASP led motion picture patents combine and rise to become one of the major studios of the 1920's and 30's. Though the studio is called Magnum and headed by Peter Kessler and Johnny Edge, Robbins draws upon the history of Universal Pictures (where he was an executive in the 1940's) and its founder Carl Laemmle and his successor and long time associate Robert Cochrane.

The book is structured between short passages set in 1938 narrated in the first person by Johnny Edge, who has just become the new President of Magnum, but must already contend with a board room power struggle as well as the news that his old friend Peter has suffered a massive stroke, and longer sections flashing back over various time points between 1908 and 1938 depicting the rise of Magnum Studio and the ups and downs of the friendship between Johnny and the members of the Kessler family. In these flashbacks, Johnny and the Kesslers work hard to raise what started out as a simple nickoledon business and transform their venture into a major producer and distributor of movies throughout the world. Over the 30 years, Kessler's children grow up, one of whom, Doris, falls in love with Johnny, and Mark, who becomes a spoiled adult child of Hollywood . A section of the book is also devoted to Johnny's experiences as a soldier in World War I where he suffers an injury that will change his life forever. There also a heaping slice of steamy melodrama in which Johnny becomes involved with an ambitious actress who unbeknownst to him is incestuously involved with a family member, a character that has more than a passing resemblance to "the Great Profile" of American theater and film, John Barrymore.

The Dream Merchants is especially strong in evoking a sense of family and friendship that exists between Johnny, the Kesslers and other people who come into their orbit. You really feel these characters care for each other. Likewise, thanks to his background as a film executive, Robbins realistically evokes the business side of the industry with a number of scenes depicting bargaining, deal making, and executive maneuvering both within a company and between rival studios. Though tame in comparison to some of his later, more sexually explicit books, The Dream Merchants is still an entertaining read. It may not rank up there with What Makes Sammy Run as a Hollywood literary novel, it more than does the job as a good entertainment with plenty of heat, humor, humanity and heart.

3 of 4 people found the following review helpful:

1.0 out of 5 stars ROBBINS' LOWEST SCORE! by M. Boucher, October 21, 1998

By A Customer

This review is from: The Dream Merchants (Paperback)

What could have been a great epic about the earlier days of filmaking has turned out to be a dreadful, overlong, uninteresting mishmash that even die hard fans will hate. Read THE CARPETBAGGERS instead, which deals with the same subject, and is a far better book.