From Publishers Weekly
In this study of official fashion from 1660 onward, Mansel (Prince of Europe: The Life of Charles Joseph de Ligne) elaborates on the saying "clothes make the man" to show that, for centuries, clothes have also made the government. Though it begins with a description of the notorious splendor of Louis XIV's court, this is not really a book about fancy frocks and jewels; instead, Mansel emphasizes the widespread adoption (and imposition) of uniforms, which rulers from England to China have used to demonstrate status and control their subjects. Occasionally, these focal points lead the book off track, as Mansel spends much time describing non-rulers' clothing, but, overall, his tactic makes for a more subtle argument about the rulers' actual influence. He gives excellent consideration throughout to the economic impact of government-dictated style, especially in the areas of military and mourning dress. Though he devotes a number of pages to Turkey, he pays fleeting attention to other regimes outside western Europe. Casual readers may enjoy the intriguing tidbits about emperors as fashion designers or the important role of the royal dresser, but those looking for a general survey will be frustrated by the haphazard structure and the superficial attention given to many periods and places.
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Product Description
Throughout history rulers have used clothes as a form of legitimization and propaganda. While palaces, pictures, and jewels might reflect the choice of a monarch’s predecessors or advisers, clothes reflected the preferences of the monarch himself. Being both personal and visible, the right costume at the right time could transform and define a monarch’s reputation. Many royal leaders have known this, from Louis XIV to Catherine the Great and from Napoleon I to Princess Diana.
This intriguing book explores how rulers have sought to control their image through their appearance. Mansel shows how individual styles of dress throw light on the personalities of particular monarchs, on their court system, and on their ambitions. The book looks also at the economics of the costume industry, at patronage, at the etiquette involved in mourning dress, and at the act of dressing itself. Fascinating glimpses into the lives of European monarchs and contemporary potentates reveal the intimate connection between power and the way it is packaged.
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