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—John C. Rizzuto, vice president of research, Gartner
“Frank and Magnone have done us all a great service in providing seven profound questions that help us reorient our default obsession with data generation and analysis to starting with (and learning to love) data interpretation and meaning. Buy a copy for yourself—read it twice. Then buy a second copy for your boss.”
—Ron Crossland, coauthor of The Leader’s Voice and former vice chair, Tom Peters Company
“Frank and Magnone have written a remarkably accessible book that covers all of the core topics to get the most out of your data. Simple enough for MBA students to quickly grasp critical business skills and rich enough to be useful to seasoned managers and business leaders transforming their companies, with clear advice and practical examples.” —Dev Mukherjee, senior vice president, Sears Holdings
“This is a provocative, practical, insightful, and timely book. In the new world of data flooding, data and information often exist before the business question is formed. Frank and Magnone cleverly propose a set of important questions one should ask in order to convert data and information into insights and actions.”
—Professor Oded Netzer, Columbia Business School
“Too many business leaders are overwhelmed and drowning. If that sounds familiar, this book can be your life raft.”
—Michael Heideman, executive partner, Accenture Japan
“Drinking from the Fire Hose cuts through the data babble and gives real-world lessons to help get to the core information that moves business in the right direction. This one will get dogeared for sure.”
—DJ Edgerton, chief executive officer, Zemoga
These guys talk great sense - it's good to see them speak live too if you get the chance.
This book should be a required read for business professionals as it will enable them to make more insightful and effective business decisions.
This is a concise, immediately actionable guide to using data to create a clear picture of reality instead of obscuring it.
Well, it's just novel, nothing to do with something actionable. Although there are few interesting ideas, they would fit into one magazine article. Read morePublished 6 months ago by Nikolai Riazantsev
I think many people whose work revolves around pulling out meaningful insights from data, often face the risk of something commonly referred to as `analysis paralysis'. Read morePublished on November 29, 2012 by Joanne
There's a scene towards the end of Woody Allen's "Midnight in Paris" in which Marion Cotillard's character complains that everything is going too fast. Read morePublished on May 29, 2012 by Them
If your job requires using data to understand your market, develop action recommendations and make decisions, Drinking From the Fire Hose will help you stay on course and, to... Read morePublished on January 1, 2012 by Jo-Ann Osipow
Excellent read no matter how long you've been reviewing data for answers. Breaks down the process into several revealing and manageable techniques to help the user successfully... Read morePublished on December 30, 2011 by Leonard Woolsey
I found this book to provide a clear and concise synopsis of today's current atmosphere of data overload. Read morePublished on October 18, 2011 by LK5645