...concise guide...offer[s] a solid, practical approach to the formulations of Alfred Korzybski...explains general semantics in fifteen succinct chapters... -- Review of First Edition by Martin H. Levinson, Ph.D. in General Semantics Bulletin, No. 60
An outstanding work - takes a complex subject and makes it simple and approachable. -- Michael J. Gelb, author of How to Think Like Leonardo da Vinci: Seven Steps to Genius Everyday.
Using the methods in this book can cure racism, sexism and similar dangerous follies quicker than any other educational technique. -- Robert Anton Wilson, futurist, author of Schrodinger's Cat and Quantum Psychology