'A part of all those people who helped me along the way can be found in everything I have done and continue to do. I had some great teachers - and I listened to what they had to say.' - Michael Jordan A global icon in sports, style and business, Michael Jordan is famous for his unrivalled athletic ability, his fierce determination, and his grace under pressure. In DRIVEN FROM WITHIN, he makes it clear that his phenomenal success is thanks in large part to the teachers, mentors and friends who have guided him throughout his life. Here is a book about the power of collaboration and teamwork, the energy that is released when people share their gifts and hard-won knowledge. With almost two million copies of his three previous books in print, Michael Jordan has proven himself to be as strong a performer in bookstores as he is on the court. Lavishly illustrated and beautifully designed, this is Michael Jordan's most intimate book to date. Organized around the qualities that Jordan demonstrates in his own life and that he looks for in others - qualities like authenticity, integrity, passion and commitment - DRIVEN FROM WITHIN is an inspiring record of an extraordinary life.
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Customer Reviews
Most Helpful Customer Reviews
38 of 41 people found the following review helpful
Format:Hardcover
There is no one in sports that I love more than MJ, being a Bulls fan since the 1960s. I still love Michael, but this book was a supreme disappointment. By and large, it is an all too detailed history of the design and sales success of his shoes and newer clothing line, peppered with Michael's passages about being determined and "driven", which all ring true, but have been stated many times before and in better form. If you really want to learn about MJ, I would suggest Playing for Keeps by David Halberstam or The Golden Boys by Cameron Stauth, which profiles the members of the 1992 Olympic Dream Team. The profiles on MJ and the other team members are probably the best I have read on elite professional athletes. If you want some great photos and a book written by MJ, Rare Air is much better than this one.
14 of 15 people found the following review helpful
Format:Hardcover
I am not a sports fan in any sense, but I went to Borders with a friend and ended up reading the entire book in the store (she eventually left me). One of the reviewers mentioned how this book is about "brand Jordan", well of course. In the book he talks about how Brand Jordan is a reflection of who he is and how it is something that he stays true to. It is something that he grew from nothing, when people thought Basketball players endorsing shoes wouldn't be profitable. It actually mentioned how tennis players marketing shoes were the gold mine when he started. I am only twenty-five so that tidbit of information made me laugh, hard. There was a lot of reference to the shoes, but the shoes are what started brand Jordan. He talks about not being driven by opinion polls or marketing fads. There are interesting references to the technology behind making the shoes and the collaboration with Michael Jordan and his push to have a shoe that was stylish and functional. He wouldn't agree to anything that wasn't. Despite what advertisers have said I viewed shoes to be purely fuctional the idea of them being cutting edge technology totally missed me. I don't believe a lot of current sports stars or celebrities devote that kind attention to items they put their names on. In a culture that loves to give accolades to achievement and forget the work that went into making that achievement possible, this book serves as a reminder. Excellence is about pushing yourself, when it hurts, when people tell you that you are chasing the impossible dream, when maybe, just maybe, you think they are right. You need to push forward anyway. If you like stories about rising above the odds and laughing in the face of nay Sayers, this is a book for you.
13 of 14 people found the following review helpful
Format:Hardcover
You will like this book much more if you are a Jordan worshipper, but there is also much to learn if you are not a Jordan fan or even a sports fan. This book is about how Jordan approaches life, basketball, and business. There are wonderful anecdotes from his mom, his agent, friends, and Nike executives. Regardless of what you think of Jordan, you will get something out of this book if you respect his work ethic. You will also realize that being true to who you are is very important in life, no matter how many people disagree with your decisions or criticize you. Maybe I read a little deeper into this book than most, but I thought it was great. Definitely worth the two hours it took to read it.
11 of 12 people found the following review helpful
By JB
Format:Hardcover
I am a big fan of basketball as well as Michael Jordan and this book is just awesome! It gives a very good description of Michael Jordan's life, and how his life is put into his shoes.
The book tells of Michael Jordan's life with his family, throughout school, and of course throughout his whole basketball career. Many people think of Michael Jordan as a selfish basketball player, but when you get done with this book, you will think differently.
The book also has great pictures of Michael Jordan in his daily life, on the basketball court, and pictures of his shoes.
This is one of my personal favorite books!
I hope my review was helpful to you.
The book tells of Michael Jordan's life with his family, throughout school, and of course throughout his whole basketball career. Many people think of Michael Jordan as a selfish basketball player, but when you get done with this book, you will think differently.
The book also has great pictures of Michael Jordan in his daily life, on the basketball court, and pictures of his shoes.
This is one of my personal favorite books!
I hope my review was helpful to you.
23 of 28 people found the following review helpful
By Diann Gordon
Format:Hardcover|Amazon Verified Purchase
***I have had the pleasure of being around Michael Jordan at various golf tournaments over the last several years, and while I do not pretend to "know" him, my perception of him coincides with the people who were featured in the book and who have known him for 20 years or more. Therefore, I found the information in the book quite authentic.
***One of the reviewers of this book said it reads more like an advertisement for Brand Jordan. I found the process related to the development of the brand and the coinciding events in Jordan's life to be revealing and a good read. Furthermore, I hope more people are aware of Brand Jordan, because printed on each shoe box and on each cardboard tag on Brand Jordan items is the message, "a portion of the proceeds from the purchase of Jordan products support educational initiatives." The Jordan Fundamental Education Grant program awards $2500 grants to teachers in impoverished schools. Buy Brand Jordan and you are supporting education.
***Despite how much one might think he/she knows about Michael Jordan, there were several new stories and accurate insights about stories we all have heard about. This is a beautifully done book; for those who read "For the Love of the Game," this book is laid out in a similar way but on a smaller scale. Original artwork, great photographs, and two well-placed pictorial fold outs, make this a unique book to look at. However, the insights of the people close to Michael Jordan regarding events in his life, and his perceptions of the same events, make the format of the book an interesting and enjoyable read.
***One of the reviewers of this book said it reads more like an advertisement for Brand Jordan. I found the process related to the development of the brand and the coinciding events in Jordan's life to be revealing and a good read. Furthermore, I hope more people are aware of Brand Jordan, because printed on each shoe box and on each cardboard tag on Brand Jordan items is the message, "a portion of the proceeds from the purchase of Jordan products support educational initiatives." The Jordan Fundamental Education Grant program awards $2500 grants to teachers in impoverished schools. Buy Brand Jordan and you are supporting education.
***Despite how much one might think he/she knows about Michael Jordan, there were several new stories and accurate insights about stories we all have heard about. This is a beautifully done book; for those who read "For the Love of the Game," this book is laid out in a similar way but on a smaller scale. Original artwork, great photographs, and two well-placed pictorial fold outs, make this a unique book to look at. However, the insights of the people close to Michael Jordan regarding events in his life, and his perceptions of the same events, make the format of the book an interesting and enjoyable read.
Most Recent Customer Reviews
4.0 out of 5 stars
great book from a sneaker point of view
This Jordan book is more about the evolution of his sneaker brand than about MJ. So if you're looking for a biography or something like that, this is probably not the right book... Read more
Published 3 months ago by sandro
5.0 out of 5 stars
Guy gift
I bought this as a gift for my husband. MJ has been his idol ever since he was a kid. He was surprised when I gave it to him and really enjoys it. Read more
Published 4 months ago by Raynelle
4.0 out of 5 stars
Excellent reading
It is great to read what the best had gone trough growing up and how much parents and people around do contribute to one's life.
Published 5 months ago by Gudmundur Hafthorsson
4.0 out of 5 stars
The Book is Insightful, But...
Overall, I enjoyed reading the book. I learned a lot about MJ's work ethic on and off the court, which I respect. However, the book doesn't go in depth about his personal life. Read more
Published 5 months ago by Poison Ivy
5.0 out of 5 stars
Great insight into the greatest athlete of my lifetime
Driven from Within provides great insight into how Michael Jordan found success on and off the basketball court. Read more
Published 7 months ago by GolfPro
5.0 out of 5 stars
Great read!
Book gives a good perspective and understanding in the making of Michael Jordan. From his early years as a high school player to the making of brand Jordan and later as a NBA... Read more
Published 9 months ago by Blackk.sinatra
3.0 out of 5 stars
Solid read
Driven from Within was alright for me, I was expecting more personal experiences and stories from MJ. Read more
Published 12 months ago by fakedeal
1.0 out of 5 stars
was that a book or shoes advertisement?
i was waiting to read some things to help me get to know mj's psychology and way of thinking.
unfortunately the pages concerning that were minimum and the book is a long... Read more
unfortunately the pages concerning that were minimum and the book is a long... Read more
Published 22 months ago by Yannis
4.0 out of 5 stars
A book for fans
This book is inspiring. It tells the story of Michael Jordan's life. He explains everything he had to work for, and tells about his successes and failures. Read more
Published on May 26, 2011 by T. Stewart
5.0 out of 5 stars
Demons will rattle your cage
Michael Jordan, the living sports icon and now that Tiger has been disgraced, the primary upholder of the Nike brand, is also profound living testament that even with modest... Read more
Published on May 16, 2010 by Herbert L Calhoun
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