A survey of American motor sports over the last 50 years, covering "hot rod" motor racing (including the growth of "Hot Rod Magazine") and the development of the car as a major element in American culture. It treats sports consumption and enthusiasms as a serious subject for social analysis.
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From Library Journal
Moorhouse, a lecturer in sociology at the University of Glasgow, traces the distinctly American activity of drag racing and hot-rodding from just before World War II through the present day. His primary source for this history is back issues of Hot Rod , which grew to become the world's largest selling automotive publication. For the most part, Moorhouse is competent, yet his style is not particularly felicitous. When he tries to tie his study of a phenomenon in popular culture into sociological theory, he runs into real difficulty. Academic jargon makes Moorhouse's arguments opaque, and what can be deciphered is not very convincing. For academic libraries only.
- John Smothers, Monmouth Cty. Lib., Manalapan, N.J.
Copyright 1991 Reed Business Information, Inc.
- John Smothers, Monmouth Cty. Lib., Manalapan, N.J.
Copyright 1991 Reed Business Information, Inc.
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3 of 3 people found the following review helpful:
4.0 out of 5 stars
Deep and thorough, but based on readings of Hot Rod magazine,
By A Customer
This review is from: Driving Ambitions: An Analysis of the American Hot Rod Enthusiasm (International Studies in the History of Sport) (Hardcover)
This is a really deep look at the birth and rise of hot rodding as a hobby and, eventually, business in the United States. I recommend it to anyone interested in the hot rod subculture. My ONLY complaint is that it is based entirely on "Hot Rod Magazine", and learning about hot rodding by reading "Hot Rod" is a little like trying to learn about women by reading "Playboy": the images shown and topics discussed are determined by the magazine editors, based on financial (advertising and circulation) concerns, and therefore may not represent what is really going on in our culture. It does, however, stick a pin in Hot Rod's relentless self-congratulation.
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