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Comment: Former library book. Pages are smooth and clear, with minimal folds or creases. Minor page curl. No markings or labels other than on covers, title pages and book edges. Minor to moderate surface and edge wear to cover. *** Fast Amazon shipping, delivery tracking number, no-hassle return policy - your satisfaction is guaranteed!
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Driving Honda: Inside the World's Most Innovative Car Company Hardcover – July 31, 2014

4.4 out of 5 stars 48 customer reviews

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Editorial Reviews

Review

“Rothfeder keeps the narrative lively and interesting, making it both an enjoyable and informative read. A well-written company profile that provides further insight into the history and management techniques behind Honda’s continued success.”
Library Journal

“Great investors profit by running counter to the crowd, and in this respect Rothfeder’s superb and readable book is the story of a great corporate contrarian. It explains how Honda’s idiosyncratic and often counterintuitive approaches to leadership, innovation, and growth have enabled it to prosper in a hypercompetitive industry dominated by giants.”

John A. Casesa, senior managing director, Guggenheim Partners


“Driving Honda is a fascinating look at one of the world’s great iconoclastic corporations. Through extensive access to high-level Honda executives, Rothfeder dives deep into a corporate culture that sidesteps traditional hierarchy and remains devoted to individualism, accountability, and collaboration, proving that no organization is too large or established to stop thinking like a lean, flexible start-up.”

Keith Ferrazzi, author of the #1 New York Times bestseller Who’s Got Your Back and Never Eat Alone


“In this highly readable and entertaining book, Rothfeder details how Honda has successfully navigated globalization through a unique strategy. This strategy should be a model for other multinationals to follow.”

Ray Kwong, senior advisor, USC US-China Institute, and Forbes contributor

“This highly readable book reveals the key to Honda's success: a culture of openness, innovation, and relentless commitment to quality. It's a must-read for anyone interested in the future of manufacturing in America."
 —Subir Chowdhury, Author of The Power of LEO and The Power of Six Sigma
 
“A fascinating and insightful analysis.”
—Financial Times 
 
“A case study of the methods required to revive manufacturing industries.”
Kirkus Reviews 
 
“Rothfeder’s inside look at research and development and details about engines, motors, and assembly lines make this book an engineering or manufacturing fanatic’s dream, but readers from all industries will enjoy this entertaining and informative work.”
Publishers Weekly Starred Review

“Superb…A powerful corporate parable about how sticking to your guns can lead to real success.”
Engineering and Technology Magazine

“Clear well-researched history makes for an entertaining lesson on how a relatively modest Japanese motorcycle company took on the giants of the US automotive industry in their own backyard—and succeeded.”
Professional Engineering Magazine

About the Author

JEFFREY ROTHFEDER is a veteran, award-winning journalist and former editor-in-chief at International Business Times. He has written numerous critically acclaimed books, including McIlhenny’s Gold, Every Drop for Sale, and Privacy for Sale. He was previously national news editor at Bloomberg News, editor-in-chief at PC Magazine, executive editor at Time Inc., and an editor at Businessweek. He lives in Cortlandt Manor, New York.
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Product Details

  • Hardcover: 320 pages
  • Publisher: Portfolio (July 31, 2014)
  • Language: English
  • ISBN-10: 1591844738
  • ISBN-13: 978-1591844730
  • Product Dimensions: 6.2 x 1.1 x 9.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (48 customer reviews)
  • Amazon Best Sellers Rank: #448,281 in Books (See Top 100 in Books)

More About the Author

Jeffrey Rothfeder is a veteran business journalist, formerly Editor-in-Chief at International Business Times, National News Editor at Bloomberg News, Executive Editor at Time Inc., Dept. Editor at Business Week, Editor at PC Magazine, Senior Editor at Strategy+Business Magazine and Special Correspondent at the Washington Post. His expertise covers a wide range of topics including corporate leadership and management, corporate culture, globalization, privacy, technology security, manufacturing and business and economic models.

Rothfeder has won numerous journalism awards including Excellence in Technology Writing, the Jesse H. Neal National Business Journalism Award and the American Society of Business Publications Editors award for feature writing. He has been a finalist for a National Magazine Award and was part of the team at Popular Science that won a National Magazine Award in 2004. His articles have appeared in CondeNast Portfolio Magazine, The New York Times, PC World, Chief Executive, St. Petersburg Times, Science, This Old House, Popular Science, CIO Insight, Consumer Reports and Forbes, among many other publications.

Among his books, "Make or Break" was a Wall Street Journal bestseller; "McIlhenny's Gold" was a Library Journal Best Business Book, 2007 and Top 10 Nonfiction Book: JP Morgan's Prestigious 2008 Summer Reading List; "Every Drop For Sale" was Nominated for National Outdoor Book Award: "Nature and Environment Book of the Year"; and "Privacy For Sale" was named National Computer Book of the Year.

In his spare time, Rothfeder sees himself as a jazz and pop composer; the truth about that, like many things, is in the eye of the beholder.

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
A fascinating story about a man, his vision, and his pursuit. For a name we all know, I for one, knew nothing at all about the man, his core beliefs, and the trailblazing journey it put him on. It is a real eye opener and explains a great deal about different approaches to doing business and why we find ourselves on the ' slippery slope ' we do.
Unfortunately American business has, for the most part, taken the short view. This tells the story of a different way.
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Format: Kindle Edition
Driving Honda by Jeffrey Rothfeder is made of three key parts:
1) A biography of the man behind Honda, Sochiro Honda & his business partner - Takeo Fujisawa.
2) A look into the principles behind Honda.
3) And a look into the overall impact of Honda in today's climate and it's developments during the time.

Reviewer note: I don't drive a Honda, but I have always found the story behind it interesting. Solid 8.5 I believe. Could have ended with the first two parts!

Part 1:
Of the three main parts, I felt the first part was the most interesting. At the age of 15 - Sochiro Honda was interested in the Model T Ford car and eventually took on a full fledged mechanic job at Art Shokai. He eventually opens a shop in his old village, and his break through begins when he develops a cast iron spoke & licenses it. Later on, he attempts to make pistons, but 47/50 were rejected by Toyota (he wasn't making cars yet!). He decided that it was due to his lack of knowledge and he enrolled in numerous things just to gain the knowledge while shadowing factories. He never finished that degree, 'dropped out' and eventually held 28 patents for piston rings & manufacturing!

Quote:
"Success", Honda said, "can be achieved only though repeated failure and introspection. In fact, success represents one percent of your work, which results only from the ninety nine percent that is failure."

He eventually started making bikes (originally for his wife) and there was a point in time he was near bankruptcy - which brought him to make a decision inviting a business partner Takeo Fujisawa. They worked together, challenged each other and formed the basis of Honda today.
Read more ›
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Format: Kindle Edition Verified Purchase
I read the excerpt in the Washington Post and was hooked. I would recommend this book to anyone and have already.
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Format: Kindle Edition Verified Purchase
Perhaps a bit of information overload in spots, but if you read this book you will become a staunch HONDA fan.
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Format: Hardcover Verified Purchase
Terrific book if you're someone who admire Honda. Insights into Honda's manufacturing innovation plus their Early Supplier Involvement (ESI) aspect of the supply chain are wonderful to learn about. I would have wanted to read more about their innovation into developing their products - cars or bikes etc - but I guess that's not what this book is about.
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Format: Audible Audio Edition
This is a mostly good and interesting book. It has insights into the company and people, and how they operate. However, there are a fair number of inaccuracies... so if you are in the Auto business, you will find examples (F1 is the European version of NASCAR?) the put into question the authors understanding of the industry (and therefore his comments). It is far too critical of other auto companies vs Honda, parochial describing Honda's strengths vs others and describes some of Honda's failures as success. The final accounts are a dragged out criticism of American policy that has no place in a book about a single company and it's culture. All that said, the book does offer much vs other books about Honda and I found the stories and characters enjoyable.
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Format: Hardcover Verified Purchase
This is a standard puff piece by a writer who doesn’t understand his topic and can’t develop a coherent storyline.

The author wants to prove that Honda is a better company than Toyota and cherry picks data to prove his point. He loves the Ridgeline pickup but ignores the fact that Toyota outsells Honda 20 to 1 in this market. He mentions several times that Honda developed the first hybrid but ignores the Prius. He gushes over Acura but doesn’t mention that Lexus outsells it 2 to 1 in the U.S. He seems to be miffed that Toyota was featured in James Womack’s book The Machine That Changed the World and determined to set the record straight.

His comments about technology and the history of the auto industry are laughable. He claims that most auto manufacturers outsource engine production. He doesn’t realize that Packard was established long before Chrysler. His discussion of air cooling vs. water cooling is babble. He ends the book with a weird chapter on the evils of globalization rather than a discussion of Honda's future.

Honda is a great company with great products. It deserves a great book. This is not it.
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Format: Kindle Edition Verified Purchase
I did not know prior to this the concept of localization that Honda works on. Being that I have to set up Repair and Manufacturing sites for various companies this information will be useful for some coming up now. I also love history, motorcycles, and race cars so this plays right to me.
I would recommend this to even the gearheads out there even though it aims more to my Repair/Manufacturing side.
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