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Driving Honda: Inside the World's Most Innovative Car Company Hardcover – July 31, 2014


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Frequently Bought Together

Driving Honda: Inside the World's Most Innovative Car Company + The Honda Myth: The Genius and His Wake + Honda: The Boy Who Dreamed of Cars
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Product Details

  • Hardcover: 320 pages
  • Publisher: Portfolio Hardcover (July 31, 2014)
  • Language: English
  • ISBN-10: 1591844738
  • ISBN-13: 978-1591844730
  • Product Dimensions: 6.3 x 1.1 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #33,251 in Books (See Top 100 in Books)

Editorial Reviews

Review

“Rothfeder keeps the narrative lively and interesting, making it both an enjoyable and informative read. A well-written company profile that provides further insight into the history and management techniques behind Honda’s continued success.”
Library Journal

“Great investors profit by running counter to the crowd, and in this respect Rothfeder’s superb and readable book is the story of a great corporate contrarian. It explains how Honda’s idiosyncratic and often counterintuitive approaches to leadership, innovation, and growth have enabled it to prosper in a hypercompetitive industry dominated by giants.”
John A. Casesa, senior managing director, Guggenheim Partners

“Driving Honda is a fascinating look at one of the world’s great iconoclastic corporations. Through extensive access to high-level Honda executives, Rothfeder dives deep into a corporate culture that sidesteps traditional hierarchy and remains devoted to individualism, accountability, and collaboration, proving that no organization is too large or established to stop thinking like a lean, flexible start-up.”
Keith Ferrazzi, author of the #1 New York Times bestseller Who’s Got Your Back and Never Eat Alone

“In this highly readable and entertaining book, Rothfeder details how Honda has successfully navigated globalization through a unique strategy. This strategy should be a model for other multinationals to follow.”
Ray Kwong, senior advisor, USC US-China Institute, and Forbes contributor

“This highly readable book reveals the key to Honda's success: a culture of openness, innovation, and relentless commitment to quality. It's a must-read for anyone interested in the future of manufacturing in America."
 —Subir Chowdhury, Author of The Power of LEO and The Power of Six Sigma
 
“A fascinating and insightful analysis.”
Financial Times 
 
“A case study of the methods required to revive manufacturing industries.”
Kirkus Reviews 
 
“Rothfeder’s inside look at research and development and details about engines, motors, and assembly lines make this book an engineering or manufacturing fanatic’s dream, but readers from all industries will enjoy this entertaining and informative work.”
Publishers Weekly Starred Review

“Superb…A powerful corporate parable about how sticking to your guns can lead to real success.”
Engineering and Technology Magazine

“Clear well-researched history makes for an entertaining lesson on how a relatively modest Japanese motorcycle company took on the giants of the US automotive industry in their own backyard—and succeeded.”
Professional Engineering Magazine

About the Author

JEFFREY ROTHFEDER is a veteran, award-winning journalist and former editor-in-chief at International Business Times. He has written numerous critically acclaimed books, including McIlhenny’s Gold, Every Drop for Sale, and Privacy for Sale. He was previously national news editor at Bloomberg News, editor-in-chief at PC Magazine, executive editor at Time Inc., and an editor at Businessweek. He lives in Cortlandt Manor, New York.


More About the Author

Jeffrey Rothfeder is a veteran business journalist, formerly Editor-in-Chief at International Business Times, National News Editor at Bloomberg News, Executive Editor at Time Inc., Dept. Editor at Business Week, Editor at PC Magazine, Senior Editor at Strategy+Business Magazine and Special Correspondent at the Washington Post. His expertise covers a wide range of topics including corporate leadership and management, corporate culture, globalization, privacy, technology security, manufacturing and business and economic models.

Rothfeder has won numerous journalism awards including Excellence in Technology Writing, the Jesse H. Neal National Business Journalism Award and the American Society of Business Publications Editors award for feature writing. He has been a finalist for a National Magazine Award and was part of the team at Popular Science that won a National Magazine Award in 2004. His articles have appeared in CondeNast Portfolio Magazine, The New York Times, PC World, Chief Executive, St. Petersburg Times, Science, This Old House, Popular Science, CIO Insight, Consumer Reports and Forbes, among many other publications.

Among his books, "Make or Break" was a Wall Street Journal bestseller; "McIlhenny's Gold" was a Library Journal Best Business Book, 2007 and Top 10 Nonfiction Book: JP Morgan's Prestigious 2008 Summer Reading List; "Every Drop For Sale" was Nominated for National Outdoor Book Award: "Nature and Environment Book of the Year"; and "Privacy For Sale" was named National Computer Book of the Year.

In his spare time, Rothfeder sees himself as a jazz and pop composer; the truth about that, like many things, is in the eye of the beholder.

Customer Reviews

A fascinating story about a man, his vision, and his pursuit.
jerry zimring
Being that I have to set up Repair and Manufacturing sites for various companies this information will be useful for some coming up now.
Robert Nelson
He mentions several times that Honda developed the first hybrid but ignores the Prius.
John Mccarrier

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Andy Gelston on October 30, 2014
Format: MP3 CD
At first, I thought it was treasonous, the way the US' corporate bean counters were shipping entire factories from the US to China, effectively gutting the US' manufacturing capabilities and leaving it vulnerable to a sustained military invasion. But after reading Rothfeder's book, I now see that it is China who got the short end of the deal. Let China keep the US' obsolete technology and tooling. This is the US' opportunity to rebuild its manufacturing capability better than ever. Retire all those old assumptions, prejudices, and stereotypes about how to manufacture innovative, quality widgets. They're only good for bankrupting cities like Detroit. Read this book and implement the philosophies it contains, and you will no longer dread going to "the plant" every morning, wondering why anybody with half a brain would buy the crap your producing.
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2 of 2 people found the following review helpful By P54 on September 4, 2014
Format: Hardcover Verified Purchase
Fast delivery, valuable inside information about Honda, especially the USA operation. Tells you why Honda sets itself apart from mainstream and the qualities that made the company successful. Quality, not greed. Inspiring to read that a company founder looked to the Creator for principles to go by in making their products, and even today after so many years since the founding of the company still abide by those principles.
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2 of 2 people found the following review helpful By Khen Lim on September 6, 2014
Format: Hardcover Verified Purchase
Terrific book if you're someone who admire Honda. Insights into Honda's manufacturing innovation plus their Early Supplier Involvement (ESI) aspect of the supply chain are wonderful to learn about. I would have wanted to read more about their innovation into developing their products - cars or bikes etc - but I guess that's not what this book is about.
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2 of 2 people found the following review helpful By Dawn on August 29, 2014
Format: Kindle Edition Verified Purchase
I read the excerpt in the Washington Post and was hooked. I would recommend this book to anyone and have already.
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2 of 2 people found the following review helpful By Amazon Customer on August 24, 2014
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Perhaps a bit of information overload in spots, but if you read this book you will become a staunch HONDA fan.
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A fascinating story about a man, his vision, and his pursuit. For a name we all know, I for one, knew nothing at all about the man, his core beliefs, and the trailblazing journey it put him on. It is a real eye opener and explains a great deal about different approaches to doing business and why we find ourselves on the ' slippery slope ' we do.
Unfortunately American business has, for the most part, taken the short view. This tells the story of a different way.
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1 of 1 people found the following review helpful By Robert Nelson on September 23, 2014
Format: Kindle Edition Verified Purchase
I did not know prior to this the concept of localization that Honda works on. Being that I have to set up Repair and Manufacturing sites for various companies this information will be useful for some coming up now. I also love history, motorcycles, and race cars so this plays right to me.
I would recommend this to even the gearheads out there even though it aims more to my Repair/Manufacturing side.
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I have been a fan of Honda for years. My family has owned several Honda products through the years from cars to lawn mowers to power generators. They are very reliable. To me Honda is THE company others should strive to be more like. This is a must read. It shows you what Honda is like as a business and how it operates. I enjoyed it and would recommend it for anyone interested in knowing more about this amazing company.
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