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This monograph from the National Knowledge and Intellectual Property Management Taskforce is replete with guidance, explanation and rationale for a strategic approach to maximization of intellectual property value throughout the enterprise. It is a superb guide to the internal aspects of translating knowledge into net worth by the Chief IP Strategist at American Express, Tracey R. Thomas, who shares his experience with methods of getting corporate colleagues behind IP deals. He offers a clear map for those who want to build a corporate IP operation capable of capturing the potential value of market position, revenues and earnings - dominant considerations of board review and executive decisions. If you can employ the principles offered by Mr. Thomas, your organization will soon enjoy a competent and coordinated approach to IP management. More importantly, you will develop a team approach and savvy agility to deal with IP challenges and opportunities. The author employs "delta" constructs as defining parameters for IP thinking and communication. In more classic economic terms, the delta is recognized as a marginal increase in value created relative to other competing uses of capital. The three delta constructs Tracey Thomas uses effectively establish economic parameters for corporate IP decisions. They are sure to become the formative constructs in future discussions about IP economics. The strategies recommended focus on understanding the business interests of each business unit leader and establishing relationships with the IP stakeholders. Tracey Thomas provides a solid set of basic principles to guide your thinking, strategizing and execution. This is another invaluable resource from the National Knowledge and Intellectual Property Management Taskforce, a unique collaborative association focused on establishing a framework for recognizing the value of Intellectual Property in the nation's economy. This is the challenge of the 21st Century, when wealth and prosperity will be substantively determined in financial and capital markets.
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