"...what the evolution of technology means for our culture, and the human story of how we got here." -- Steve Silberman, Contributing Editor, WIRED magazine
"Brilliant... a detailed glimpse under the hood of Lucas digital skunkworks." -- Thomas Dolby, Musican & Technology Entrepreneur
"The ultimate insider guide to the making of cinemas greatest saga
" -- Dan Dubno, Producer, CBS News
"This is a compelling introduction to a revolution in visual communication and story telling." -- Andries van Dam, Chairman, Brown University Computer Science Dept.
"Wow. I love Rubins ability to interweave a story about business, technology and moviesthree of my favorite things!" -- Reed Hastings, CEO & Founder, NETFLIX
From the Publisher
This book ventures in territory never explored, as Rubin-a former member of the Lucasfilm Computer Division-reconstructs the events in Hollywood, in Silicon Valley, and at Lucas' private realm in Marin County, California, to track the genesis of modern media. With unprecedented access to images and key participants from Lucasfilm, Pixar and Zoetrope-from George Lucas and the executives who ran his company, to the small team of scientists who made the technological leaps, Rubin weaves a tale of friendships, a love of movies, and the incessant forward movement of technology. This is a compelling story that takes the reader into an era of technological innovation almost completely unknown.