"There can be no whitewash at the White House." These nine words turned Richard Nixon’s nation against him. Why? Because people only began to believe
the link between the White House and a whitewash once the President himself made the connection. His own denial created the story.
It is perhaps the most famous Pink Elephant in history. But what exactly is a ‘Pink Elephant’? The concept was created by Bill McFarlan, broadcaster and communications expert. For years he has been helping business leaders, TV presenters, politicians and people from all walks of life improve their communications skills. But no matter what our background or our occupation our denials we often tend to paint precisely the opposite picture from the one we intend.
And these are Pink Elephants - the unnecessary negatives that clutter our conversation.
In Drop the Pink Elephant, Bill McFarlan reveals how to avoid the deadly trap of allowing poor communication skills obscure our meaning, reduce our effectiveness and highlight our folly. By drawing on well-known and personal examples, Bill uncovers a host of classic Pink Elephants and reveals the ways and means of avoiding them.
Sharpen your conversation by:
· First spotting, then dropping the Pink Elephant
· Getting rid of the jargon
· Learning to speak in pictures
· Recognising when you should apologise or thank people
· Captivating an audience
Drop the Pink Elephant is filled with helpful, simple and practical advice on how to make your words count for more. By putting into practice Bill’s straightforward lessons, you’ll notice how much more effectively you can communicate with others. You will discover a new you. Subtle. Intelligent. Persuasive. Witty. Engaging. Confident. And you will relish every opportunity to try out your new skills.
N.B. No animals were hurt in the making of this book. (Now can you spot your first Pink Elephant?)
--This text refers to an out of print or unavailable edition of this title.