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Ducati 1098/1198: The Superbike Redefined Hardcover – October 11, 2010


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Ducati 1098/1198: The Superbike Redefined + Ducati Motorcycle 1198 Red 1:12 by NewRay TOY
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Product Details

  • Hardcover: 192 pages
  • Publisher: David Bull Publishing,U.S. (October 11, 2010)
  • Language: English
  • ISBN-10: 1935007068
  • ISBN-13: 978-1935007067
  • Product Dimensions: 11 x 9.3 x 0.9 inches
  • Shipping Weight: 2.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #351,994 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Marc Cook has been in motorcycle journalism for twenty-two years. His extensive background in aviation and automobiles gives him a thorough technical understanding seldom found among his fellow journalists. He wrote Ducati 999: Birth of a Legend, with Alan Cathcart. This is his fourth book.

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Customer Reviews

4.6 out of 5 stars
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I could have saved alot money just buying this one book.
K Mo
The pages are heavy glossy stock and the full color photography on nearly every page is terrific and serves well to illustrate and add to the text.
Philip S. Brooke
In this book, it gives you the history of the evolution of the Ducati Superbike.
DAG

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Philip S. Brooke on November 13, 2010
Format: Hardcover Verified Purchase
Seems I can't get enough "Ducati" so when I heard about Marc Cook's new book about the design and development of the 1098/1198 Superbike series as replacement for the triple 9 I immediately lined up for delivery. I wasn't disappointed. The editorial description above is accurate but does not describe the quality of the book. It is very nicely hard bound. Under the dust jacket the binding is Ducati (well almost) red. The pages are heavy glossy stock and the full color photography on nearly every page is terrific and serves well to illustrate and add to the text. The author interviewed many of the participants in the 1098 project including Claudio Domenicali, in charge of product development, Gianni Fabbro, lead in house designer and Vincenzo De Silvio and Marco Sairu, architects of engine development among many others. These interviews add a great deal to the story of how a superbike is brought to life in a relatively small factory such as Ducati. The achievement is extraordinary in a way I didn't fully appreciate before reading this book. Marc Cook has done a commendable job of conveying to the reader the process. This book deserves a place on the shelf of any self respecting Ducatisti.
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1 of 1 people found the following review helpful By John Joss on January 2, 2012
Format: Hardcover
This is a sequel to the author's earlier work (with Alan Cathcart), "Ducati 999: Birth of a Legend," which covered the evolution of the predecessor to the recent 1098/1198 sportbike leaders in the Ducati lineup, now superseded by the Panigale. The 1098/1198 was a radical step forward for Ducati in power, torque and weight, thus 'redefining' the sport motorcycle and creating the book's theme. It was as radical a departure for Ducati as the beautiful 916, and replaced the 999, a machine that many considered an exercise in ugly that was completely atypical of the Bologna manufacturer.

Marc Cook, a highly experienced motojournalist with excellent credentials and uncommon skills, is clearly the 'go to' guy for publisher David Bull when considering Ducati as a subject. Bull's over-all business model is effective: feed hard-core enthusiasts for specific makes and models of car and motorcycle, and iconic figures, books that are beautifully produced, slathered in detail, great photographs, quotations of key individuals . . . the heart and soul of the matter. In the case of the two Ducati books, it's like an intimate, guided tour of the factory, including time spent with all the key individuals involved. Bull's GSX-R book was similarly motivated and executed.

Few significant details of the 1098/1198 are left uncovered. Cook starts logically by analyzing Ducati's basic business, showing that the 1098 (as it started out, before SBK rules permitted a capacity increase) formed the basis for Bologna's sales growth and became its flagship machine. He also shows, through interviews with CEO Gabriele del Torchio and product-development manager Claudio Domenicali, how Ducati had to rationalize its product line and reduce the number of models to manage the proliferation of SKUs.
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1 of 1 people found the following review helpful By Gearhead Mania TOP 500 REVIEWER on March 18, 2011
Format: Hardcover Verified Purchase
Ducati 1098/1198 The Superbike Redefined

After a first read, I felt there wasn't a whole lot of substance in this book. There aren't many descriptions, explanations, and justifications for their designs. I had a growing list of questions, being new to Ducati. I had heard of their reputation, how Tom Cruise loves Ducati motorcycles, how Ducati is akin to Ferrari for motorcycles. But my questions were still lingering. For instance, why do they use timing belts and showerhead/overhead injectors on the velocity stacks instead of timing chains and port fuel injection? Why doesn't Ducati develop more V4 production engines? Why does Ducati use a V4 for their MotoGP bikes and not a L-Twin like their production bikes, or vice versa?

After the first read, I decided to do some first-hand research. I was looking to purchase a new motorcycle anyhow, so I went to the local dealer and chatted with the mechanic and sales reps. I also talked to some die-hard MotoGP fans and motorcycle racing enthusiasts. The bits and pieces I gathered was that Ducati could not effectively compete with their L-Twins against the Inline 4 engines with the same displacement, hence the need to go with a V4 in racing. Ducati's engineering is very unique, in that they develop everything to work cohesively with the engine so as to not disturb handling, braking, acceleration, etc... With some domestic auto makers like Ford, they build a car and shoehorn in an engine or design a car and select the powertrain and drivetrain out of a catalog of mass produced items to see which fits, is the lightest, and the cheapest. So Ducati most likely cannot ditch the L-Twin and shoehorn in a V4 into their current models without extensive and expensive re-designs, not to mention venture away from the tradition of L-Twin engines.
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1 of 1 people found the following review helpful By Mark W. Stallbaum on December 29, 2010
Format: Hardcover Verified Purchase
Great story and photographs if you are interested in motorcycles, essential reading if you own a Ducati 1098, 1198 or 848. A really interesting insight into the design, development and building of the latest Ducati Superbike models. Good value for money from Amazon and the publisher, David Bull Publishing.
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Format: Hardcover Verified Purchase
I have always wanted a Ducati Superbike since the 916 days. Just recently, I finally was able to get my Ducati....not the 916, but the next gen version of it which is the 1198. In this book, it gives you the history of the evolution of the Ducati Superbike. I had no idea of how much went into manufacturing a motorcycle like this. It is definitely an excellent read!
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