Fans of Jantsch's popular marketing blog and Web site will be disappointed by this tepid resource. His Duct Tape Marketing refers to systematically "getting people who have a specific need or problem to know, like and trust you" and to inspire customers to "stick" to your company. The book plods through basic marketing precepts such as finding your ideal client, honing your message, being memorable, and making your Web site work for you. The chapters that draw from the author's Web expertise provide a solid overview of creating productive Web sites and automated referral systems. But too many chapters provide only a bland overview of familiar material without providing interesting case studies to illustrate the author's prescriptions. For example, chapter 10, on garnering media attention, starts with a 24-year-old example of a man who got a rush of publicity from offering to sell the Brooklyn Bridge, followed by boilerplate advice on writing press releases and updating media lists. Readers looking for real insights will quickly move on. (Feb.)
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John Jantsch is the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized by Forbes magazine as the best blog on small business and marketing. Follow him at www.ducttapemarketing.com. Twitter @ducttape, Facebook: facebook.com/ducttapemarketing.
Extremely practical marketing tips!
Covers traditional marketing, as well as web marketing, seo, crm, etc.
Very nice product! Great job! Feeling the power! thank you from PowerMan!Published 7 months ago by viking
Most of the information is not new and found in other books. However, this book condenses the most important lessons in an easy to read, and chronologically rational way. Read morePublished 9 months ago by filex
My perception of marketing was very low compared to the wisdom acquired after reading this book. I have made all my colleagues in Marketing and sales buy and read this book. Read morePublished 10 months ago by Carlos Villarreal
I still haven't read the whole thing but as a sales guy this has helped me with different customers. Good book.Published 17 months ago by Jody Kirk