Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide [Paperback]

John Jantsch (Author)

Book Description

Publication Date: May 13, 2008

Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.

This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.

There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.

CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. --Seth Godin, author of Purple Cow

For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. --Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big

Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line. --Bob Bly, author of The White Paper Handbook

With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. --Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. --John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. --Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking

Editorial Reviews

From Publishers Weekly

Fans of Jantsch's popular marketing blog and Web site will be disappointed by this tepid resource. His Duct Tape Marketing refers to systematically "getting people who have a specific need or problem to know, like and trust you" and to inspire customers to "stick" to your company. The book plods through basic marketing precepts such as finding your ideal client, honing your message, being memorable, and making your Web site work for you. The chapters that draw from the author's Web expertise provide a solid overview of creating productive Web sites and automated referral systems. But too many chapters provide only a bland overview of familiar material without providing interesting case studies to illustrate the author's prescriptions. For example, chapter 10, on garnering media attention, starts with a 24-year-old example of a man who got a rush of publicity from offering to sell the Brooklyn Bridge, followed by boilerplate advice on writing press releases and updating media lists. Readers looking for real insights will quickly move on. (Feb.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

About the Author

John Jantsch is the owner of Jantsch Communications and creator of the Duct Tape Marketing System. He is a recognised expert in the area of practical small business marketing. For over twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. Jantsch is an award-winning small business marketing blogger who has developed a special knack for showing small business owners how to integrate the Internet as a small business marketing tool. His blog, Duct Tape Marketing, was recognised by Forbes magazine as the best blog on small business and marketing and was also chosen in 2004 and 2005 as the best blog on small business marketing by the readers of Marketing Sherpa. He is a frequent contributor and presenter on small business marketing topics, and his expertise is tapped by organisations such as Hewlett Packard and American Express as a small business- marketing spokesperson. He is the author of three complete small business marketing courses---The Ultimate Small Business Marketing System, Blog Lightning, and Referral Flood. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 304 pages
• Publisher: Thomas Nelson (May 13, 2008)
• Language: English
• ISBN-10: 159555131X
• ISBN-13: 978-1595551313
• Product Dimensions: 8.4 x 5.4 x 0.8 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (75 customer reviews)
• Amazon Best Sellers Rank: #214,979 in Books (See Top 100 in Books)

More About the Author

John Jantsch is a marketing and digital technology coach, award winning social media publisher and author Duct Tape Marketing and The Referral Engine.

After working with small business owners for over 15 years and growing increasingly frustrated with the lack of a systematic approach to small business marketing, Jantsch decided he could make his mark on the small business world by creating the perfect small business marketing system.

He has made it his mission to bring the simple, effective and affordable Duct Tape Marketing approach to the millions of struggling small business owners all over the world through workshops, the Duct Tape Marketing small business marketing system and the Duct Tape Marketing Authorized Coach Network.

His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" by the readers of Marketing Sherpa.