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Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide Paperback – September 26, 2011
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The Amazon Book Review
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About the Author
John Jantsch is the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized by Forbes magazine as the best blog on small business and marketing.
Top Customer Reviews
If you buy Duct Tape Marketing and follow what it says, testing as you go... you can have good success. Having been in marketing for 20+ years, I can say that confidently. Most people, however, are looking for a magic bullet. As a result, they jump from book to book and course to course with a "slot machine" mentality. Avoiding this is will make your journey to the top much easier. I wish I knew this when I first started. I finally learned, though. And that's when really good things started happening.
Bottom line, if you're a newbie to marketing, this book can certainly help you. If you've been at it for some time, this book is only going to remind you of what you already know. If you're in that position, stop reading books about marketing and learn from your own "hands on" experience.
1. Start a blog
2. Call up potential businesses you want to do business with. Tell them you're fascinated by what they do and you want to interview the owner and write an article on your blog about them. Flatter them. Tell the truth, just focus on the positives.
3. During the interview the owner will inevitably ask what you do.
4. Sell yourself / service to them.
5. Write the blog. Put links to their site. They will inevitably put a link on their site to your site. Capitalize on relevant searches. SEO at it's finest.
Both parties win. I only needed to meet with three business owners before I had enough business to work full time.
See, don't be afraid to give away real secrets. Vote up if you appreciate the insight.
My twitter @jakedaywilliams follow me after you buy this book.
Now the good stuff... That being said, I love the hour glass concept. I have always had an issue with the usual "know, like and trust" process for marketing. I think I lot of people buy things without those ingredients, and trusting someone doesn't necessarily mean you are going to buy. I feel like there is more in the qualification process for a buyer and a seller than just those three things. John takes it four steps further in his Marketing Hourglass concept to include, "Know, Like, Trust, Try, Buy, Repeat, and Refer." I think that does a much better job of describing a business relationship.
Most of us business owners are looking to build a "tribe" or a group of "raving fans" not just a bunch of people who trust us. I feel like if you have been in business for 18 months or so, there should be no reason to be cold calling or blowing big marketing budgets on existing products. If you are doing things correctly, you should have a loyal customer base, who is referring your new prospects. John does a good job of explaining this concept, and I recommend reading and following the Duct Tape Marketing process.
FYI - Follow the blog too. He does a great job of posting daily info and helpful hints to put this into play.
Of course the theme is "Stickiness - marketing that sticks like Duct Tape." What I love about this book begins in the table of contents. John outlines the content in parts (Part I, II, III) and then leads the reader through a very comprehensive and detailed list of what to do: Strategy before tactics, Identify your ideal client, and so on...right through every single step you'll need to build your foundation. Check out the Contents for more detail. The thing is I feel like John is sitting across the table talking to me as he writes.
There's no fluff and no blowing smoke up my bum, or padding the pages. You get specific, matter-of-fact advice. There's no hype, no trying to convince or sell you anything. It's real. It's simple. It's serious advice you can use, no matter what stage of business you're in.
I love his action steps at the end of each chapter - ways you can make a difference in your business NOW, today!
He also breaks down his chapters into segments, bolding each idea or process, for instance. "Write a blog" is bolded and then there's a paragraph on that, then "Guest post on blogs," and a paragraph on that. You can skim this book (I confess I did that the minute I got it), find what you need and then read more later. I finally sat down to read it because skimming it was so damn interesting!
John gives you facts, stats and tips. You can't read this book, set it down and walk away feeling nothing.Read more ›
Most Recent Customer Reviews
John knows exactly what he's talking about! He is very detailed in his books. If you what practical actions to accomplishing marketing goals AND you will do the activities as... Read morePublished 3 months ago by Jeff
This is a good book. however, I've been in marketing for over 30 years, and the principals are much the same.Published 3 months ago by Patrick Walsh
Te book is an excellent guide on how to set up a marketing program. I should have read and applied this years ago.Published 8 months ago by Paul M. Hampton
If you are a small business owner in need of all the information you will ever require to brand, market and advertise your small business, buy this book now. Read morePublished 12 months ago by Matthew Steffen - Imprinsic
I purchased this after seeing John speak at the Social Media Marketing World Conference. John does a great job of showing how to put systems and procedures in place for marketing... Read morePublished 13 months ago by Sean Hyde
Lots of old marketing info, didnt feel anything was "NEW"...Published 14 months ago by Amazon Customer
Make sure you have pen and paper ready as you read this book. It gives you a great framework to develop a marketing plan for your business. Read morePublished 14 months ago by Ben DBQ