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Duct Tape Marketing Revised & Updated: The World's Most Practical Small Business Marketing Guide Paperback

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Duct Tape Marketing Revised & Updated: The World's Most Practical Small Business Marketing Guide + The Referral Engine: Teaching Your Business to Market Itself + The Commitment Engine: Making Work Worth It
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Product Details

  • Paperback: 304 pages
  • Publisher: Thomas Nelson; Rev Upd edition (September 27, 2011)
  • Language: English
  • ISBN-10: 1595554653
  • ISBN-13: 978-1595554659
  • Product Dimensions: 8.3 x 5.5 x 0.9 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (43 customer reviews)
  • Amazon Best Sellers Rank: #19,980 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

John Jantsch is the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized by Forbes magazine as the best blog on small business and marketing. Follow him at Twitter @ducttape, Facebook:

More About the Author

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, The Commitment Engine and The Referral Engine.

After working with small business owners for over 15 years and growing increasingly frustrated with the lack of a systematic approach to small business marketing, Jantsch decided he could make his mark on the small business world by creating the perfect small business marketing system.

He has made it his mission to bring the simple, effective and affordable Duct Tape Marketing approach to the millions of struggling small business owners all over the world through workshops, the Duct Tape Marketing small business marketing system and the Duct Tape Marketing Consultant Network.

His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and his podcast was called a "must listen" by Fast Company

Customer Reviews

4.7 out of 5 stars
5 star
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See all 43 customer reviews
Easy to follow.
This book confirmed some of the marketing I had been doing already which felt great.
A great read for the small business owner!
Lee Wallace

Most Helpful Customer Reviews

52 of 56 people found the following review helpful By Jim2564 on July 6, 2012
Format: Paperback
Most marketing books say the same basic things using different analogies, stories, etc. Duct Tape Marketing, along with Seth Godin's books are good examples of this. What they teach is nothing new, and that's fine as long as you understand there aren't any miracles cures when it comes to a successful marketing campaign. There's only testing, making adjustments, and then keeping what sticks and getting rid of the rest. The reason marketing will never really change is because people never really change, either. What changes is how creative we can be in our presentation - making old things seem new.

If you buy Duct Tape Marketing and follow what it says, testing as you go... you can have good success. Having been in marketing for 20+ years, I can say that confidently. Most people, however, are looking for a magic bullet. As a result, they jump from book to book and course to course with a "slot machine" mentality. Avoiding this is will make your journey to the top much easier. I wish I knew this when I first started. I finally learned, though. And that's when really good things started happening.

Bottom line, if you're a newbie to marketing, this book can certainly help you. If you've been at it for some time, this book is only going to remind you of what you already know. If you're in that position, stop reading books about marketing and learn from your own "hands on" experience.
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23 of 27 people found the following review helpful By Jacob Williams on June 24, 2013
Format: Kindle Edition Verified Purchase
Here's something I thought up that worked amazing for me.

1. Start a blog
2. Call up potential businesses you want to do business with. Tell them you're fascinated by what they do and you want to interview the owner and write an article on your blog about them. Flatter them. Tell the truth, just focus on the positives.
3. During the interview the owner will inevitably ask what you do.
4. Sell yourself / service to them.
5. Write the blog. Put links to their site. They will inevitably put a link on their site to your site. Capitalize on relevant searches. SEO at it's finest.

Both parties win. I only needed to meet with three business owners before I had enough business to work full time.

See, don't be afraid to give away real secrets. Vote up if you appreciate the insight.

My twitter @jakedaywilliams follow me after you buy this book.
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6 of 7 people found the following review helpful By Mike D. Montague on June 28, 2012
Format: Kindle Edition Verified Purchase
I had a hard time reading this book. I am not sure what is was exactly. You know when you read a sentence or paragraph and then have to go back and read it again because you realized you missed something... I was doing that constantly throughout the first half of this book. To be fair, he may have been triggering other thoughts in my head, or maybe just out personal language styles are different. John is from my home town of Kansas City, so I thought we would be on the same wavelength, but it just didn't happen.

Now the good stuff... That being said, I love the hour glass concept. I have always had an issue with the usual "know, like and trust" process for marketing. I think I lot of people buy things without those ingredients, and trusting someone doesn't necessarily mean you are going to buy. I feel like there is more in the qualification process for a buyer and a seller than just those three things. John takes it four steps further in his Marketing Hourglass concept to include, "Know, Like, Trust, Try, Buy, Repeat, and Refer." I think that does a much better job of describing a business relationship.

Most of us business owners are looking to build a "tribe" or a group of "raving fans" not just a bunch of people who trust us. I feel like if you have been in business for 18 months or so, there should be no reason to be cold calling or blowing big marketing budgets on existing products. If you are doing things correctly, you should have a loyal customer base, who is referring your new prospects. John does a good job of explaining this concept, and I recommend reading and following the Duct Tape Marketing process.

FYI - Follow the blog too. He does a great job of posting daily info and helpful hints to put this into play.
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8 of 10 people found the following review helpful By Becky Blanton on January 7, 2013
Format: Paperback Verified Purchase
John's book is one of the best marketing books I've ever read. Being from the south where we make prom dresses and tuxedos from Duct Tape, I'm well acquainted with the many uses of Duct Tape -- from removing warts to patching boats and making clothing. So I was naturally attracted to the cover. I had never seen Duct Tape used to market anything!

Of course the theme is "Stickiness - marketing that sticks like Duct Tape." What I love about this book begins in the table of contents. John outlines the content in parts (Part I, II, III) and then leads the reader through a very comprehensive and detailed list of what to do: Strategy before tactics, Identify your ideal client, and so on...right through every single step you'll need to build your foundation. Check out the Contents for more detail. The thing is I feel like John is sitting across the table talking to me as he writes.

There's no fluff and no blowing smoke up my bum, or padding the pages. You get specific, matter-of-fact advice. There's no hype, no trying to convince or sell you anything. It's real. It's simple. It's serious advice you can use, no matter what stage of business you're in.

I love his action steps at the end of each chapter - ways you can make a difference in your business NOW, today!

He also breaks down his chapters into segments, bolding each idea or process, for instance. "Write a blog" is bolded and then there's a paragraph on that, then "Guest post on blogs," and a paragraph on that. You can skim this book (I confess I did that the minute I got it), find what you need and then read more later. I finally sat down to read it because skimming it was so damn interesting!

John gives you facts, stats and tips. You can't read this book, set it down and walk away feeling nothing.
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