Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Qty:1
  • List Price: $16.99
  • Save: $1.66 (10%)
FREE Shipping on orders with at least $25 of books.
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Duct Tape Marketing Revis... has been added to your Cart
FREE Shipping on orders over $25.
Condition: Used: Very Good
Comment: Very good condition. Minor wear to corner/edges. Solid book. Satisfaction guaranteed. Clean pages, no markings. Solid spine.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide Paperback – September 26, 2011

4.6 out of 5 stars 68 customer reviews

See all 6 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$15.33
$7.22 $3.49

Amazon Book Review
The Amazon Book Review
Discover what to read next through the Amazon Book Review. Learn more.
$15.33 FREE Shipping on orders with at least $25 of books. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

  • Duct Tape Marketing Revised and   Updated: The World's Most Practical Small Business Marketing Guide
  • +
  • The Referral Engine: Teaching Your Business to Market Itself
  • +
  • Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar
Total price: $51.08
Buy the selected items together


Editorial Reviews

About the Author

John Jantsch is the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized by Forbes magazine as the best blog on small business and marketing.

NO_CONTENT_IN_FEATURE


Product Details

  • Paperback: 304 pages
  • Publisher: Thomas Nelson; Rev Upd edition (September 26, 2011)
  • Language: English
  • ISBN-10: 1595554653
  • ISBN-13: 978-1595554659
  • Product Dimensions: 5.5 x 0.8 x 8.4 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (68 customer reviews)
  • Amazon Best Sellers Rank: #94,792 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
Most marketing books say the same basic things using different analogies, stories, etc. Duct Tape Marketing, along with Seth Godin's books are good examples of this. What they teach is nothing new, and that's fine as long as you understand there aren't any miracles cures when it comes to a successful marketing campaign. There's only testing, making adjustments, and then keeping what sticks and getting rid of the rest. The reason marketing will never really change is because people never really change, either. What changes is how creative we can be in our presentation - making old things seem new.

If you buy Duct Tape Marketing and follow what it says, testing as you go... you can have good success. Having been in marketing for 20+ years, I can say that confidently. Most people, however, are looking for a magic bullet. As a result, they jump from book to book and course to course with a "slot machine" mentality. Avoiding this is will make your journey to the top much easier. I wish I knew this when I first started. I finally learned, though. And that's when really good things started happening.

Bottom line, if you're a newbie to marketing, this book can certainly help you. If you've been at it for some time, this book is only going to remind you of what you already know. If you're in that position, stop reading books about marketing and learn from your own "hands on" experience.
6 Comments 93 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
Here's something I thought up that worked amazing for me.

1. Start a blog
2. Call up potential businesses you want to do business with. Tell them you're fascinated by what they do and you want to interview the owner and write an article on your blog about them. Flatter them. Tell the truth, just focus on the positives.
3. During the interview the owner will inevitably ask what you do.
4. Sell yourself / service to them.
5. Write the blog. Put links to their site. They will inevitably put a link on their site to your site. Capitalize on relevant searches. SEO at it's finest.

Both parties win. I only needed to meet with three business owners before I had enough business to work full time.

See, don't be afraid to give away real secrets. Vote up if you appreciate the insight.

My twitter @jakedaywilliams follow me after you buy this book.
1 Comment 82 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
I had a hard time reading this book. I am not sure what is was exactly. You know when you read a sentence or paragraph and then have to go back and read it again because you realized you missed something... I was doing that constantly throughout the first half of this book. To be fair, he may have been triggering other thoughts in my head, or maybe just out personal language styles are different. John is from my home town of Kansas City, so I thought we would be on the same wavelength, but it just didn't happen.

Now the good stuff... That being said, I love the hour glass concept. I have always had an issue with the usual "know, like and trust" process for marketing. I think I lot of people buy things without those ingredients, and trusting someone doesn't necessarily mean you are going to buy. I feel like there is more in the qualification process for a buyer and a seller than just those three things. John takes it four steps further in his Marketing Hourglass concept to include, "Know, Like, Trust, Try, Buy, Repeat, and Refer." I think that does a much better job of describing a business relationship.

Most of us business owners are looking to build a "tribe" or a group of "raving fans" not just a bunch of people who trust us. I feel like if you have been in business for 18 months or so, there should be no reason to be cold calling or blowing big marketing budgets on existing products. If you are doing things correctly, you should have a loyal customer base, who is referring your new prospects. John does a good job of explaining this concept, and I recommend reading and following the Duct Tape Marketing process.

FYI - Follow the blog too. He does a great job of posting daily info and helpful hints to put this into play.
Comment 12 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
John's book is one of the best marketing books I've ever read. Being from the south where we make prom dresses and tuxedos from Duct Tape, I'm well acquainted with the many uses of Duct Tape -- from removing warts to patching boats and making clothing. So I was naturally attracted to the cover. I had never seen Duct Tape used to market anything!

Of course the theme is "Stickiness - marketing that sticks like Duct Tape." What I love about this book begins in the table of contents. John outlines the content in parts (Part I, II, III) and then leads the reader through a very comprehensive and detailed list of what to do: Strategy before tactics, Identify your ideal client, and so on...right through every single step you'll need to build your foundation. Check out the Contents for more detail. The thing is I feel like John is sitting across the table talking to me as he writes.

There's no fluff and no blowing smoke up my bum, or padding the pages. You get specific, matter-of-fact advice. There's no hype, no trying to convince or sell you anything. It's real. It's simple. It's serious advice you can use, no matter what stage of business you're in.

I love his action steps at the end of each chapter - ways you can make a difference in your business NOW, today!

He also breaks down his chapters into segments, bolding each idea or process, for instance. "Write a blog" is bolded and then there's a paragraph on that, then "Guest post on blogs," and a paragraph on that. You can skim this book (I confess I did that the minute I got it), find what you need and then read more later. I finally sat down to read it because skimming it was so damn interesting!

John gives you facts, stats and tips. You can't read this book, set it down and walk away feeling nothing.
Read more ›
Comment 13 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Duct Tape Marketing Revised and   Updated: The World's Most Practical Small Business Marketing Guide
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
This item: Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide