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Dumb Money: Adventures of a Day Trader [Hardcover]

Gary Wolf (Author), Joey Anuff (Author)
3.6 out of 5 stars  See all reviews (20 customer reviews)


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Book Description

April 18, 2000

As you read this, five million Americans are day-trading. Not since gold was discovered in California have more people dropped out of their old lives and come running for the promise of a big score. For a time, Joey Anuff was among them. He has emerged-enriched, enlightened, and exhausted-to share his story.
        
In a marriage of Anuff's own experiences with the brilliant investigative work of his Wired and Suck colleague Gary Wolf, Dumb Money explores and explains the world of day-trading as has never been done before. No strategy is too crackpot to try, no news break too dubious to play off, no so-called guru too shady, no online chat room too pathetic. Using the rhythms of a day trader's typical day as its frame, Dumb Money is a dispatch from the front lines of the stock-market revolution, a brutally Darwinian battleground on which some become wildly rich and more become part of the body count. It is essential reading for online investors, off-line investors, voyeurs, concerned citizens, and adrenaline freaks alike.


Editorial Reviews

Amazon.com Review

Could it be? Is it possible that day trading--the hottest thing to hit the market since analysts started forecasting stock movements by the heft of Alan Greenspan's briefcase--is simply a bait-and-switch that promises unlimited riches but delivers only aggravation? Joey Anuff, cofounder of the Suck.com humor Web site, certainly thinks so. With a literary assist from Wired magazine's Gary Wolf, he takes us into the belly of the beast in Dumb Money. And his rollercoaster first-person account of the day trading life graphically shows that while this highly romanticized world may be consistently exciting and occasionally quite profitable, it sure ain't pretty.

Set to the tempo of a trading day that begins each dawn in Anuff's San Francisco apartment, the book chronicles an existence fueled by CNBC and Starbucks and has little room for anything else. Envious of the vast riches that everyone else seems to be accumulating, Anuff jumps into the abyss full-bore to the detriment of his personal life, his regular job, and even his sanity. Through witty writing and self-effacing irony, he shows why he stayed glued to his keyboard each day until the closing bell, repeatedly risking tens of thousands on stocks he couldn't even recall a few weeks later. Along the way, he introduces us to several top players in the game, and explains how everything from discount brokerages to Web message boards affect the action. A true cautionary tale, it's recommended for anyone who has ever read about a trader's million-dollar day and seriously wondered, "Why not me?" --Howard Rothman

From Publishers Weekly

Literate day traders are bound to enjoy this brisk, canny account of one day in the life of young profiteer Joey Anuff, provided they can tear themselves away from their browser windows and news feeds. Anuff, who created the edgy humor site Suck.com and racked up a six-figure trading account when he made an early killing on eBay stock, takes us through the rhythms of the Nasdaq trading day as experienced from his San Francisco loft. With CNBC blaring in the background, we wake up to the blistering pace of morning trading, segue into the "midday dead zone" while hitting up a few novice-filled chat rooms, and then wait out the market close. Anuff peppers his real-time vignettes with reportage on the evolution of day trading, revisiting the scene of killer Mark O. Barton, whose rampage through the Atlanta offices of All-Tech Investment Group put day trading on the national radar screen, and harking back to legendary traders like Harvey Houtkin, "b?te noir of the NASD." To his credit, Anuff explores the cliquish culture of veteran traders and explains plenty of insider babble from the Nasdaq exchange. Yet the book's tone wavers between deliberate cynicism and paranoid delusion, which may be faithful to day-trading psychology but can make the narrative seem contrived. When Anuff concludes by renouncing day trading and its dumb money for a real life, one feels as though the persona of the mercenary, bug-eyed trader has been a bit of a swindle. (Apr.)
Copyright 2000 Reed Business Information, Inc.

Product Details

  • Hardcover: 240 pages
  • Publisher: Random House; 1 edition (April 18, 2000)
  • Language: English
  • ISBN-10: 0375503889
  • ISBN-13: 978-0375503887
  • Product Dimensions: 8.5 x 5.8 x 0.9 inches
  • Shipping Weight: 14.7 ounces
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #1,082,097 in Books (See Top 100 in Books)

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Average Customer Review
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15 of 15 people found the following review helpful:
5.0 out of 5 stars Finally, a real look at daytrading!, April 21, 2000
This review is from: Dumb Money: Adventures of a Day Trader (Hardcover)
If you are considering daytrading, or need some comic relief to ease the pain from your daytrading losses, read this book.

An easy read, this one portraits daytrading for a living as it really is. There are plenty of books about how wonderful trading life is. It sounds too good to be true and it is.

I've always been partial to authors who have real life experience. This one does, you couldn't make this stuff up!

Read it. Considering the potential losses in money and sanity, it may be your best investment yet.

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15 of 16 people found the following review helpful:
5.0 out of 5 stars Caveat Day Trader, July 12, 2000
By 
Donald Mitchell "Jesus Loves You!" (Thanks for Providing My Reviews over 109,000 Helpful Votes Globally) - See all my reviews
(VINE VOICE)    (HALL OF FAME REVIEWER)    (TOP 100 REVIEWER)   
This review is from: Dumb Money: Adventures of a Day Trader (Hardcover)
The book is an interesting combination of one person's odyssey into and out of day trading, as well as a solid history of day trading. I thought that the joint perspective of the two authors was very helpful in conveying both how it used to be easy to make money in day trading (as SOES bandits hitting old bids and offers from market makers) and is much harder now.

The reality described here is that almost all new day-traders can expect to lose a lot of money in the process of learning day trading (perhaps 30-50 percent of the inital stake, and some will lose more), and even those who make money will do so in a minority of the trades. This means a lot of psychological pressure on the day trader as loss after loss occurs.

This pressure was beautifully described through Joey Anuff's relating a typical day while he was day trading. Since he lives on the West coast, this means getting up early . . . often followed by sleeplessness if he made big mistakes (like when he carried a large Oracle position overnight before a disappointing earnings announcement). The moments in between were often filled with tedium (listening to too much CNBC) and self-doubt (why didn't I hit the buy button in time?).

For those who are not skeptical enough, the book provides a lot of insight into the motives of those who profit from there being more day traders (brokerage firms, market makers, those who sell tips and educational services, information providers, financial networks, etc.).

The tone of the book is funny without overdoing it. Money is, after all, serious business to most people. In fact, it seems that most day-traders dream of becoming wealthy from this activity. Some will find the routine of a day-trader to be intriguing and exciting. Some will find it more than they want to handle.

Anuff has a series of epiphanies that guide his journey. He is an early entrepreneur on the Internet, and is excited about its potential. Day trading looks like another way to cash in -- and he does on eBay. However, he later realizes that if he had just held his eBay rather than trading it, he would have met his financial goals. Reading about past market bubbles makes him concerned about an overpriced market, and leads him into becoming a day-trader (to avoid the risk of holding stocks overnight if the market melts down one day). He doesn't realize the other risks he is taking on until later.

The essential fact of stock trading is that there has to be a loser for every winner except with IPOs. If there is a lot of dumb money out there, you can make money at their expense. Anuff likes that concept at first, but becomes uncomfortable with it when he realizes that he is sometimes the dumb money for someone else's profit. The loss of money and the ego blow are hard for him to take.

Whether or not you are a day trader or considering being one, this is an entertaining book about one of the newest and fastest growing professions in the New Economy. Banish your misconception and disbelief stalls about what is involved by reading this interesting first hand account!

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13 of 16 people found the following review helpful:
5.0 out of 5 stars Entertaining, informative, scrumptious, March 1, 2001
This review is from: Dumb Money: Adventures of a Day Trader (Hardcover)
This is a quick read, as breezy as the sports page and as agreeable as a six-figure income before you're thirty. But beware. Underneath the adrenaline rush lie material angst and emotional depression. After reading this you may take a certain delight in writing yet another line of boring code or in picking up that phone and punching in the numbers as you puff yourself up for a cheery hello. You might even walk outside and admire the scenery, realizing that perhaps day trading is its own peculiar hell, the kind of thing the gods do to you when they grant your dearest wish.

On the other hand this book might psyche you up to take the plunge or recharge you enough to catch the open tomorrow morning. If so--if you hear the siren call of the market or feel that passion for action--then this is a good book to read for what you can learn about how some day traders buy and sell. (They will be part of your competition.) There's a lot of insight here into what works and what doesn't work, or I should caution, what worked and what didn't work. It's clear that what day traders like Anuff do is follow the trend while working very hard to find a way to (glory be!) ANTICIPATE the trend. The incidental information on the significance of spreads, of just who you are playing against (add brokers and market makers to day traders) and how this passion may take over your life is perhaps the best of the book. Noteworthy is Anuff's description of the three-monitor layout and the software he used and the sites he visited while ensconced in his Frisco apartment glued to CNBC, whistling their theme song.

Essentially "dumb money" is nonprofessional money. What Anuff learned in his experience as a day trader is that the market makers and the brokers and other professionals still have a big advantage. Although the playing field has leveled considerably in recent years, you still have the spread against you and your information is stale and second hand. Anuff says nothing about insider trading, but it doesn't take a genius to realize that it happens all the time. Note, if you will, prior to an earnings announcement, which direction the stock in question takes. Nine times out of ten the direction will anticipate the tenor of the announcement. If it sells off, you can be nearly certain that the news is not so good. If it inches up, you can bet that a rosy report will follow. How can this be? Could it be that insider knowledge leaked out ahead of time to selected individuals who traded accordingly, and that such action was in turn noted by market makers, brokers and others close to the scene who took advantage? Yes, it's against the law, but so is speeding on the freeway. Also not mentioned is the action ahead of a broker downgrade or upgrade. By the time you hear about it, the stock has already popped or taken a haircut. As poker players say, you're chasing.

Anyway, Anuff, founder of Suck.com and Gary Wolf take us on a blitz tour of the day trader's world. They throw in a little painless history, share experiences, drop some Wall Street and Internet biz whiz names, spin some anecdotes, wax nostalgic and generally just lay wide open the human psyche of greed and fear so palpably that once or twice I had the urge to tell Anuff to go take a shower. They do this so well and with so much color and verve delivered in an apt tone of irreverence, that I promise you'll take delight.

Some of the fun comes from chat room adventures at Silicon.com, Yahoo, etc., as the ragers tout, diss, pump and dump, and otherwise scream their lungs out trying to mislead a gullible public. You'll learn why day traders always close out their positions before the bell (rather than climb walls). You'll learn what you can do about the gap in the morning, which is close to nothing. (You can try bleary-eyed to rescue your position in the before-market session, but most likely it's too late.) You'll learn why after a breaking news story the market sometimes goes one way, hesitates and then goes the other. Anuff and Wolf explain on page 152 that some quick-fingered traders, anxious to beat the pack, initially misread the news. You'll learn why technical analysis, with its "resistence" and "support" levels, works, despite the fact that any fundamentalist can prove it's a voodoo science. The authors explain it on pages 147-149 as a "self-fulfilling prophecy" that people believe. They don't explain why fundamental analysis seldom works, even though it's real science, but I will. One, a fundamental analysis of a company's true value vis-a-vis the marketplace is usually too complex to get right; and two, a significant percentage of buyers and sellers trade on emotion, ensuring that psychological factors predominate in the short run. Yes, Virginia, in the long run fundamentals will out. But you know what John Maynard Keynes said about the long run.

Here's my favorite bit of colorful writing from page 154. The authors are talking about a stock flying up in the after hours: "All the previous day's losses had been erased, and tomorrow the shorts--if there were any left--would be squeezed until their little piggy eyes popped out of their heads."

Best joke: In a greedy moment Anuff has decided to hold a position overnight. "There are seventeen and a half hours between one day's close and the next day's open, and that is a long, long time to be on your knees, hands clenched tightly, looking up at your twenty-four-foot ceiling, praying that if there is a God, he isn't just."

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