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Duncan Hines: How a Traveling Salesman Became the Most Trusted Name in Food Paperback – January 1, 2014


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Product Details

  • Paperback
  • Publisher: University Press of Kentucky (2014)
  • Language: English
  • ISBN-10: 0813144590
  • ISBN-13: 978-0813144597
  • Product Dimensions: 8.9 x 6 x 1 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #905,680 in Books (See Top 100 in Books)

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Format: Paperback
Author Louis Hatchett reminds us Duncan Hines (1880-1959) was a real person with a zest for living well and not a fictitious advertising contrivance like Betty Crocker, Aunt Jemima, Uncle Ben or Captain Crunch to sell the eponymous brand-named line of dependable packaged baking mixes that continues to dominate supermarket aisles decades after their introduction. Bowling Green, KY residents have tangible reminders that he was a native son with an annual festival, the Duncan Hines Scenic Byway, an 82 mile loop past historic homes and sites through Warren and Edmonson Counties, and the Hardy and Son Funeral Home, site of the former Hines residence on Louisville Road. Although his photograph was omitted from product boxes following his death, Duncan Hines face was instantly recognizable in his day and businesses strived to achieve the distinctive accolade “Recommended by Duncan Hines”, an assurance of success.

Hines was a printer’s sales representative during the 1920’s and 1930’s who traveled for business and pleasure thousands of miles primarily by car through small towns and rural communities in the era before interstate highways were built. There were neither chain restaurants nor established, regulated food safety standards, no guidebooks for roadside eateries, restaurant critics outside of major cities or a Food Show Network. In point of fact, dining out in Middle America could be as hazardous to one’s health as consuming snacks from Third World street vendors. In his quest to find consistently reliable, clean, quality places to eat and sleep, Duncan Hines was a revolutionary pioneer who permanently transformed the food service and hospitality industries and laid the foundations for the countless food and restaurant critics, food writers, bloggers and television programs that followed.
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Format: Kindle Edition
I thoroughly enjoyed this story about someone I didn't even know was an actual person. I'm not young and my Mama laughed when I said I thought he was just a "name". I don't know how I missed this part of history. But it's a book worth reading.
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Frequently Bought Together

Duncan Hines: How a Traveling Salesman Became the Most Trusted Name in Food + Adventures in Good Cooking + The Dessert Book
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  • Adventures in Good Cooking $15.42
  • The Dessert Book $15.80