Despite Holland's small size, its contribution to twentieth-century avant-garde design has been profound. The first English-language book to document the elegant typography and streamlined imagery representative of Dutch art moderne between the two world wars, many previously unpublished in the United States, this exquisite volume showcases over 200 graphic design motifs from the Netherlands representing cultural as well as commercial concerns. From packaging and advertising to magazines and trademarks--as interesting for their social, political, and historical significance as they are graphically appealing--this colorful examination of how a brief artistic movement has contributed to a national style will make a welcome addition to the design bookshelf.
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Editorial Reviews
About the Author
Steven Heller is the art director of the New York Times Book Review. He is the author of over ninety books on graphic design, popular art, and satiric art. He lives in New York City.
Louise Fili is principal of Louise Fili Ltd., and the recipient of numerous design awards. She lives in New York City.
Louise Fili is principal of Louise Fili Ltd., and the recipient of numerous design awards. She lives in New York City.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
Dutch Treat,
By J. D Suggs (Atlanta, Georgia United States) - See all my reviews
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This review is from: Dutch Moderne: Graphic Design from deStijl to Deco (Paperback)
This is another excellent volume in Heller's and Fili's extensive series covering art deco commercial art of the twenties and thirties. There are hundreds of beautiful images here, most in color, all very well-reproduced and on thick, high-quality pages. The images are well-chosen and are all striking in color and design, and are a great inspiration to the designer and a visual treat for the casual art-lover or pop culture enthusiast. Advertising and political and poster art were in a golden age during this period. The fairly sparse commentary is intelligent and provides context for the work documented here.
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