Customer Reviews

Dynamic Farmers' Marketing: A Guide to Successfully Selling Your Farmers' Market Products

5 star:		(3)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

Are you looking to direct market your farm products? Then this is a 'must have' in your library. Jeff Ishee takes you through the day-to-day of planning and preparing to market any and all farm products directly to the consumer. This book is a great guide in getting your ideas together on what to do in your operation or if you are just simply trying to decide if direct marketing is for you.

In working with the industry on a day-to-day basis in Kentucky, this book has been an excellent addition to my resource library.

Farmer's Markets are one of the hottest new trends in local economies. This is the definitive book on how to profit from the movement. ISHEE, himself a successful small farmer, has produced a comprehensive guide to selling your farmer's market products. He covers everything - how to organize and run a successful farmers' market, how to sell, which products sell best, stories from successful veterans of the market, a resources list.

Having enjoyed Jeff Ishee's "Virginia Farm Monitor" program via RFD-TV weekly for a while, I was happy to discover his book. It was pricey since it is "out of print" and thus a "collector's" but worth every penny of the price I paid. Common sense and insider tips abound, and if you've ever considered selling your produce or products at a Farmer's Market or even organizing one in your community, this is the "bible" of such enterprise and something you'll need to succeed. The author tells the story in personal terms based on his own experience but also includes a section of responses he got when the book was in "beta" and he put it online for comments by other farmer's market sellers and growers. Therefore, while it is based on his VA experiences, it really applies to all such markets everywhere.