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2 of 2 people found the following review helpful
4.0 out of 5 stars Realistic dynamic advice, November 5, 2010
This review is from: The Dynamic Manager's Guide To Marketing & Advertising: How To Grow Sales And Boost Your Profits (Paperback)
Having owned and operated a business for many years, I found this book quite valuable and realistic. Unlike most business how-to books, this one is more than just the author giving advice. Donelson cites numerous business owners who talk about the issues they faced and how they dealt with them. That real-life approach is not only informative but more readable than the usual platitudes and pontifications from business consultants.

The book is divided into three sections. The first covers marketing; figuring out who your best customer is and how to serve them. Donelson covers everything from employee conduct to pricing, with an emphasis on taking your cues from, and the importance of, the customers. The second section is about advertising, which is a vital function of marketing, elements of effective advertising and the nuts and bolts of how to do it are explained. The final section contains 23 sales promotions and ad campaigns that the reader can use.

Sprinkled throughout the book are case studies of several businesses that illustrate the principles contained in each section. These, combined with the interviews Donelson conducted with various entrepreneurs and managers, gave the book an extra dimension and added value.

from Harvey Karp
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1 of 1 people found the following review helpful
4.0 out of 5 stars Down to earth advice!, December 29, 2010
This review is from: The Dynamic Manager's Guide To Marketing & Advertising: How To Grow Sales And Boost Your Profits (Paperback)
I really appreciated reading The Dynamic Managers Guide to Marketing and Advertising: How to Grow sales and Boost Your Profits. As a photographer who is serious about growing my business, I have read a few different books devoted to the subject, as well as having spent a lot of time talking to marketers and doing my own research on the internet. What sticks out in my mind about this particular book is that not only does it have a refreshingly honest approach in breaking down the steps one should take, but there aren't a lot of vague buzzwords and cutesy false-feeling over-enthusiasm that is so prevalent in the marketing styles that I have encountered. The Dynamic Managers Guide to Marketing and Advertising: How to Grow Sales and Boost Your Profits covers no nonsense articles about how other businesses have succeeded and grown, how to set your product apart from the competition, how to figure out pricing your product, as well as extremely helpful ideas to use for your own advertising and marketing campaigns.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Terrific Marketing and Sales "Manual", December 2, 2010
I worked in financial services and marketing for 30 years. I wish I had a book like this when I first embarked on my marketing career. Mr. Donelson offers some clear and concise practices to encourage success in a sales/marketing position regardless of the industry. His writing style is crisp, yet full of energy. I especially appreciate his candor regarding the development of a sales relationship and the time and finesse it takes to build and then maintain long term business with your clients. It is obvious that this author practices what he preaches and is a "dynamic manager" willing to share his keys to success with all of us. Bottom line: Whether you are a seasoned marketing or sales professional or just starting your career, "the Dynamic Manager's Guide To Marketing & Advertising..." is a great read.
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5.0 out of 5 stars Practical and Useful, January 1, 2011
By 
Daniel M. Berger (Rye Brook, NY USA) - See all my reviews
(REAL NAME)   
This review is from: The Dynamic Manager's Guide To Marketing & Advertising: How To Grow Sales And Boost Your Profits (Paperback)
Most business how-to books are long on pronouncements and short on practical advice. The Dynamic Manager's Guide to Marketing and Advertising is just the opposite. Dave Donelson takes time to explain the "whys" of various marketing tactics, but spends most of his time telling you "how" in plain English. As a marketing professional, I found the approach refreshing.

I also liked the book's organization. You don't have to sit and wade through a step-by-step outline of procedures (although you can, I guess). Instead, it's easy to find just the topic you want to explore and spend as much or as little time with it as you wish. Donelson writes about market research, buying media, creating ads, and other skills that small business owners may find a little daunting. There is even a section with several dozen advertising and marketing promotions that you can use for various occasions and situations.

This is a practical, useful book for novice and experienced marketers alike.
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The Dynamic Manager's Guide To Marketing & Advertising: How To Grow Sales And Boost Your Profits
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