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Dynamic Supply Chains: Delivering value through people (2nd Edition) (Financial Times Series) 2nd Edition

5 customer reviews
ISBN-13: 978-0273730408
ISBN-10: 0273730401
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Editorial Reviews


Dynamic Supply Chains can be considered a “magnum opus” in every sense of the term…The practical advice is sound, the examples and anecdotes are telling, and the explanations of the core concepts are clear.  Most important, the book really gets you thinking differently—and realistically—about how to take supply chain performance to a new level.  Check it out; it’s definitely a worthwhile investment.”


Francis J. Quinn, Editorial Director, SupplyChain Management Review


"I advise organizations on supply chain management and performance improvement on a daily basis. I am naturally drawn to the subject of organizational theory: leadership, management approaches, industrial and organizational studies, etc. – since I was a first year student at the university. I spend significant amount of time reading books and articles trying to understand how organizations and management approaches have evolved over the past ten centuries, and in understanding the anatomy and physiology of future organizations and industries. John Gattorna’s book, “Dynamic Supply Chains: Delivering Value Through People”, is so amazing I found myself reading it for the second time, all the way from page xi. This book is so good I almost underlined every sentence in agreement. “Dynamic Supply Chains” inspired me to undertake a research study on value networks. I would like to thank John for sharing his knowledge and wisdom with us."
Mr. Nndateni Ndou, Performance Improvement Consultant, Johannesburg, South Africa

From the Back Cover

‘Leading-edge thinking in designing end-to-end supply chains.’

Deon van As, VP, Brewery Operations, Miller Coors, USA




Are your supply chains equipped to compete for a faster, more flexible future? Supply chains are not just part of your business: in many ways they are your business. They are made up of living, active people, and to really get supply chains right you need to capture the dynamism that people can bring to the flow of goods and services, both inside and outside your business. In Dynamic Supply Chains, renowned international expert John Gattorna gives you a practical and effective new model for supply chains that will help you get closer to your customers and suppliers, and set your business on a new path to growth.



‘This book will help companies move quickly from crisis mode to growth mode.’

Roger Crook, CEO, DHL Express Americas, USA


‘A must-read, not only for supply chain managers but for every senior executive from the C-suite down. This book is terrific.’

Yoram (Jerry) Wind, The  Lauder Professor of Marketing, The Wharton School, University of Pennsylvania, USA


‘My best ever read on the topic.’

Shekar Natarajan, Director of Supply Chain, Pepsi Bottling Group, USA


‘John Gattorna is one of the global thought leaders in supply chain management.’

Paul W. I. Bradley, Chairman and CEO, Caprica International, Singapore





Supply chains are at the heart of competitive advantage in business today. If you manage your supply chains successfully, you will be able to deliver your products and services to your customers in a smart, cost-effective way. And the key to successful supply chain management is recognizing that supply chains are so much more than warehouses, transport and technology. In fact it’s people who really drive the dynamic supply chains that are at the heart of your business, and to make the most of them and deliver what your customers want, when they want it, you need John Gattorna’s new dynamic alignment model.


This new edition of Dynamic Supply Chains, formerly called Living Supply Chains:


  • Goes beyond logistics, operations and procurement to include the real drivers of dynamic supply chains - the people who run them 
  • Is updated to include the impact of the recession plus five new chapters, including creating appropriately aligned strategies; new and efficient organization designs; and the ‘forgotten half of the equation’, supply-side supply chains 
  • Shows you how you and the whole leadership team can drive the activity necessary to create a truly customer-focused business 
  • Includes diagnostic tools to help you assess how aligned your business and supply chains are with your markets and customers

About the author



John Gattorna has been working in and around corporate logistics networks and   supply chains for over two decades. In the late 80s, disenchanted with the lack of predictive power in the logistics theories and practices of the day, he set out to find a new business model that would better inform the design and operation of enterprise supply chains. And he succeeded. It has taken a lot of field work to uncover the secret sauce he was looking for, but the results of this journey are fully documented in this, his latest book.


Those familiar with John’s work freely acknowledge that he is one of the most influential contemporary ‘thought leaders’ working in the supply chain domain. Indeed, many of the best global companies have already begun to adopt his ‘dynamic alignment’ model, with significant positive results: a doubling of margins;  big increases in sales revenue through increased customer satisfaction; lower cost-to-serve across the board as a result of identifying and eliminating unnecessary over-servicing. John’s books have been translated into Chinese, Russian, Spanish, Portuguese, and Italian.


Apart from being a prolific writer on the subject, John teaches at several universities around the world, speaks regularly at international conferences, and advises boards and the C-suite of several multi-national companies on how to apply alignment principles to their businesses. He lives in Sydney, Australia, is married, and has two  sons and four grandchildren.



Previous books by the author


Living Supply Chains, First Edition, 2006, Financial Times Prentice Hall

Dynamic Supply Chain Alignment, 2009, Gower


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Product Details

  • Series: Financial Times Series
  • Hardcover: 528 pages
  • Publisher: FT Press; 2 edition (October 18, 2010)
  • Language: English
  • ISBN-10: 0273730401
  • ISBN-13: 978-0273730408
  • Product Dimensions: 6.4 x 1.5 x 9.3 inches
  • Shipping Weight: 2.1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,278,303 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Shong-Iee Ivan Su on January 1, 2011
Format: Hardcover
Dynamic Supply Chains: Delivering value through people (2nd Edition) (Financial Times Series)
This is a great book that is non-traditional in supply chain management books. This book allows me to teach EMBA students to learn supply chain management from a strategic and people perspectives in supply chain planning and analysis course in our school. Before I used this text two years ago, I normally teach more technical supply chain planning contents focusing more on process and technology. Of course, process and technology are important for supply chain management but most of the students can not take those knowledge and apply them directly in their works due to their non-technical backgrounds from marketing, logistics, operations and finance.

The conceptual framework of this book include four parts: customers(marketplace), supply chain strategies(lean, agile, continuous replenishment, and fully flexible), internal cultures(execution organization in the firm or non-profit institute), and leadership (those people who shape the culture in the firm). Dr. Jattorna, throughout his long term consulting field works and academic research, has developed survey instruments based on behavioral science that can assess or segment each part into three to four or five behavioral types and examine if these parts are aligned or not. If there is mis-alignment between any two adjacent parts, it represents opportunities for alignments and reformulating supply chain strategies into more effective ones.

In my class, students are managers and specialists staff from well-known international firms and also local businesses.
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1 of 1 people found the following review helpful By Bassam Fawaz on November 3, 2010
Format: Hardcover
Most books on supply chain tend to be too academic and most often provide unexciting reading once you get past the basic theory branded in the author's own style. This book is different in both its premise (different types of supply chains shaped by different types of customer behavior) and the real-life examples that support Gattorna's theories. And where other tomes on the topic emphasize the role of process and technology in the supply chain, Gattorna places equal emphasis on the human element that makes the difference between success and failure. Highly recommended.
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Format: Paperback
How to design, build and manage people-centric value chains
By: Dr. John Gattorna

Review by Dr. Mark Doctoroff

This most recent edition of John Gattorna’s encyclopedic book on supply chains represents a further advance in thinking about optimizing and executing dynamic supply chains. John’s broad experience incorporates helpful insights regarding all types of business located in all regions of the world.

The evolution in thinking/analysis over the past 50 years is presented as a backdrop to the need to continually enhance the efficacy of a corporation’s/organization’s “central nervous system”.

The book helps the reader in pragmatic/concrete ways to understand how and why specific organizational design changes are necessary for sustainability and ongoing success- no matter the type of business. The intellectual framework encompasses the ways that changing needs of markets and customers impact on appropriate strategy, optimal management styles, effective organizational structures and how best to adapt to ever present changes.

Senior executives, managers and EMBA/MBA students will find very useful and operational means to design, implement and assess specific redesigns in a corporation’s operations.
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By skytrain on May 11, 2011
Format: Hardcover
I had extensive experiences in global supply chain and read many supply chain related books and articles in the past 10 years upon my graduation from one of the top MBAs in supply chain in the states. The Book of Dynamic Supply Chains written by John Gattorna is one of the best. He did a great job of articulating the complexity of the business world around the global and offering several insightful supply chain models from continuous replenishment to lean to agile to fully flexible supply chains, and the hybrid supply chain models in some highly complex business environments. I have practiced the lean supply chain, agile supply chain, and to some degree the fully flexible supply chain in Asia Pacific operations I am responsible for, and these theories proved working very well in the current business world. I highly recommend this book.
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Format: Hardcover
With this book John Gattorna re-affirms his status as one of the leading visionaries in the field of supply chain management - I have read this book three times and cannot stop reading it. This is a must read for all senior managers, within and outside of the supply chain field. His insight and vision can help companies realize the potential benefits of designing and executing supply chains to deliver the service that customers need while matching the need for balance between effectiveness and efficiency. For the first time, this book incorporates a clear picture of the role that people and culture play in supply chain management. I strongly urge all of you to read this book - the more I read it the more it inspires me.
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