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3 Reviews
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4 of 4 people found the following review helpful:
5.0 out of 5 stars
All about international advertising,
By Emanuela S. (Mantova, Italy) - See all my reviews
This review is from: Dynamics of International Advertising (Paperback)
The book speaks about characteristics, problems and strategic challenges in international advertising (with a balance of theoretical and pratical perspectives).There are many examples of which elements advertisers must consider to create an effective communication for foreign markets(for example, cultural, economic and political local contexts). It's a very usefull and interesting book, even for students that didn't study advertising or marketing at the university: in fact, contents are expressed clearly and in a thorough way.
5.0 out of 5 stars
Just like the description,
This review is from: Dynamics of International Advertising (Paperback)
The book came in brand new in a decent amount of time. No problems with this seller
5.0 out of 5 stars
Great!,
By
This review is from: Dynamics of International Advertising (Paperback)
Very interesting reading for beginners in International Marketing Communications. Tons of pictures and examples which I absolutely love!!!
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Dynamics of International Advertising by Barbara Mueller (Paperback - January 26, 2006)
$49.95 $47.71
In Stock | |
 
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