Dynamics of Mass Communication: Media in the Digital Age with Media World CD ROM and PowerWeb [CD-ROM]

Joseph R Dominick (Author)

Book Description

Publication Date: May 28, 2004 | ISBN-10: 0072974958 | ISBN-13: 978-0072974959 | Edition: 8

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.

Editorial Reviews

About the Author

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

Product Details

• CD-ROM: 494 pages
• Publisher: McGraw-Hill Humanities/Social Sciences/Languages; 8 edition (May 28, 2004)
• Language: English
• ISBN-10: 0072974958
• ISBN-13: 978-0072974959
• Product Dimensions: 10 x 7.9 x 0.9 inches
• Shipping Weight: 2.2 pounds
• Average Customer Review: 3.2 out of 5 stars  See all reviews (13 customer reviews)
• Amazon Best Sellers Rank: #1,253,443 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

3.0 out of 5 stars Lengthy and Boring, July 6, 2009

By 

R. Asher (IN, USA) - See all my reviews
(REAL NAME)   

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This review is from: The Dynamics of Mass Communication: Media in the Digital Age with Media World 2.0 DVD-ROM (Paperback)

If you have to get this book for class, be prepared for a long, dull read. I enjoyed the history sections for each medium, but the book tries very hard to get 20 pages per chapter, and spends a lot of time defining things that the average college student would already know. I have not used the dvd, so unfortunately I don't know if that's any easier than reading the chapters.

2 of 2 people found the following review helpful:

2.0 out of 5 stars Dominick fails to paint a clear picture of the ocmmunication business, January 11, 2011

By 

PRstudent - See all my reviews

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This review is from: Dynamics of Mass Communication: Media in Transition (Paperback)

I had to read The Dynamics of Mass Communication for my Intro to Electronic Media course. Being a public relations major, I thought Dominick would clearly show the connections the media has with one another. If I were a student learning journalism, radio, or broadcasting, I would have been able to see how the communication world was connected. However, there was only one chapter on advertising and another on public relations. I was really disappointed because I was hoping to futher understand how each sector of communication interact with one another. However, Dominick does present a clear history of the developments in the communication world. Also, the online quizzes hardley follow the material covered in the textbook. All in all, I did not like this textbook.

1 of 1 people found the following review helpful:

3.0 out of 5 stars Good Book, October 12, 2011

By 

RishiHC - See all my reviews

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This review is from: Dynamics of Mass Communication: Media in Transition (Paperback)

Good book for college. Only used if a few times. Only buy it if you need to. If you dont need it, then dont buy it. You wont use it after your course.