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Dynamics of Mass Communication: Media in Transition 11th Edition

3.8 out of 5 stars 46 customer reviews
ISBN-13: 978-0073378886
ISBN-10: 0073378887
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Editorial Reviews

About the Author

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.
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Product Details

  • Paperback: 512 pages
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages; 11 edition (February 24, 2010)
  • Language: English
  • ISBN-10: 0073378887
  • ISBN-13: 978-0073378886
  • Product Dimensions: 8.5 x 0.7 x 10.8 inches
  • Shipping Weight: 2.2 pounds
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (46 customer reviews)
  • Amazon Best Sellers Rank: #250,730 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
I needed this book for Mass Comm class but it originally cost $132. So I checked Amazon and they had it for way less! I was even able to download it immediately.
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Format: Paperback Verified Purchase
I used this book for a class. If you want to learn about popular forms of mass communication then I recommend this book. It puts it in laymen terms. I don't work in the mass comm industry but consume mass comm greatly. This made me understand the inner workings of the devices of communication I use on the daily. It also helped me see how technical mass communication is and how departmentalized and divided it is. I also learned why it's so hard for musical artists to make money in entertainment. I never knew their money was divided so many ways between so many entities when it comes to their albums and songs. This is a great book for any one who is interested in Mass Communications and wants to learn the basics and theory behind what it is and about popular forms like radio, TV, advertising, movies, etc.
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Format: Paperback Verified Purchase
I'd definitely recommend this book rather than the newest edition - the chapters are a little different than the newest one, but it even includes a chapter that isn't in the newest one. Served me well, ok condition, great value for 10 bucks!
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Format: Paperback Verified Purchase
This is one of the only college books I read in its entirety. And it was rare if I even read anything. It's very modern and can provide some decent entertainment sometimes.
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By RishiHC on October 12, 2011
Format: Paperback Verified Purchase
Good book for college. Only used if a few times. Only buy it if you need to. If you dont need it, then dont buy it. You wont use it after your course.
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I bought this book for my son through Amazons semester rental deal, which was less than half the cost of buying it at his school. He enjoys the book and it has helped him get A's on all his tests for his Media class. He says it is up to date and interesting; the inside cover has a pic of Prince William's & Catherine's wedding. The book covers all media from its history up to current blogs & media issues through 2012. We are pleased with the rental deal, they send us a prepaid envelope when we are done with it and then we ship it back, saving us the hassle of re-selling it. I agree with the other reviewer about price, all text books are ridiculously over priced.
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I had to read The Dynamics of Mass Communication for my Intro to Electronic Media course. Being a public relations major, I thought Dominick would clearly show the connections the media has with one another. If I were a student learning journalism, radio, or broadcasting, I would have been able to see how the communication world was connected. However, there was only one chapter on advertising and another on public relations. I was really disappointed because I was hoping to futher understand how each sector of communication interact with one another. However, Dominick does present a clear history of the developments in the communication world. Also, the online quizzes hardley follow the material covered in the textbook. All in all, I did not like this textbook.
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Format: Kindle Edition
I wonder how many times this book uses "At the risk of..." before giving a definition of something... It certainly seems like it's being over used.

In the chapter on music it mentions that Elvis enlisted in the Army when he was actually drafted. So I didn't really care for that.

I enjoyed this book more than I thought that I would.
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