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E-Business and E-Commerce Management: Strategy, Implementation and Practice (4th Edition) [Paperback]

Dave Chaffey
5.0 out of 5 stars  See all reviews (1 customer review)

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Paperback, October 11, 2011 --  
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E-Business and E-Commerce Management: Strategy, Implementation and Practice (5th Edition) E-Business and E-Commerce Management: Strategy, Implementation and Practice (5th Edition) 3.5 out of 5 stars (4)
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Book Description

October 11, 2011 0273719602 978-0273719601 4

Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.



Editorial Reviews

From the Back Cover

E-Business and E-Commerce Management, 4th edition

  • What approach to e-business strategy should you follow?
  • How much do you need to invest in e-business?
  • Which processes should be your priorities?

Written in an engaging and informative style, E-Business and E-Commerce Management explores these questions, equipping you with the knowledge and skills to navigate today’s fast-paced world of continuous technological development.

In this latest edition of his bestselling text, leading authority Dave Chaffey brings together the latest academic thinking and professional practice. Covering all aspects of e-business including strategy, digital marketing and supply chain management, E-Business and E-Commerce Management gives you the benefit of:

  • A structured approach to planning, implementing, assessing and improving e-business strategy for all types of organization.
  • The latest on managing e-business security and cutting edge e-marketing techniques such as social media and search engine optimization.
  • Case studies of technology leaders such as Dell, Facebook and Google, as well as start-ups and small businesses.
  • Real-life interviews with professionals who describe their e-business strategies.

Whether you’re an undergraduate or postgraduate student studying e-business and e-commerce, or a business manager, E-Business and E-Commerce Management is the essential text to help you keep pace with technology, strategy and implementation.

‘This book keeps getting better and better with every version. It is fast becoming the de facto standard for e-business and e-commerce – for both faculty and students.’
Ben Clegg, Aston Business School

‘This text provides a strong strategic framework to help students understand this fast-moving subject, as well as a useful guide to practical analysis.’
Mette Præst Knudsen, University of Southern Denmark

Dave Chaffey (www.davechaffey.com) is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

About the Author

Dave Chaffey is is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.


Product Details

  • Paperback: 800 pages
  • Publisher: Prentice Hall; 4 edition (October 11, 2011)
  • Language: English
  • ISBN-10: 0273719602
  • ISBN-13: 978-0273719601
  • Product Dimensions: 1.3 x 7.4 x 10.1 inches
  • Shipping Weight: 3.3 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #973,564 in Books (See Top 100 in Books)

More About the Author

"Well known for his practical online marketing advice, Dave Chaffey (www.smartinsights.com) has helped tens of thousands of UK businesses improve their Digital Marketing through his bestselling books, workshops and consulting.

Get free updates on the latest developments in Digital Marketing from Dave on his SmartInsights.com portal via Email, Twitter, RSS or Facebook.

He is proud to have been recognized by the Department of Trade and Industry as one of the leading individuals who have provided input and influence on the development and growth of E-commerce and the Internet in the UK over the last 10 years. Dave has also been recognised by the Chartered Institute of Marketing as one of 50 marketing 'gurus' worldwide who have shaped the future of Marketing.

Dave is Director of Marketing Insights Limited (www.marketing-insights.co.uk) and has advised companies including 3M, BP, Euroffice, HSBC, Intel, Mercedes-Benz UK, Siebel and Tektronix.

Dave is author of five best-selling business books including Internet Marketing: Strategy, Implementation and Practice; E-business and E-commerce Management, eMarketing eXcellence (with PR Smith) and Total E-mail Marketing. He is also author of the E-consultancy best practice guides to Search Engine Optimisation, Paid Search Marketing, Web site design and Managing Digital Channels".

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1 of 4 people found the following review helpful
5.0 out of 5 stars Excellent text book June 7, 2011
Format:Paperback|Verified Purchase
I really impressed by this book as it cover the most basics any e-business entrepreneur has to learn.
It's informative, interactive, and updated with the latest statistics and real world cases.
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