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E-Business To Go : Insider Secrets Paperback – March 26, 2001


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Product Details

  • Paperback: 256 pages
  • Publisher: Appallaso Pub Group (March 26, 2001)
  • Language: English
  • ISBN-10: 0970151705
  • ISBN-13: 978-0970151704
  • Product Dimensions: 0.8 x 6 x 8.8 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #5,008,263 in Books (See Top 100 in Books)

Editorial Reviews

From the Publisher

G. Liam Thompson is the coach and mentor every Small Business owner and entrepreneur dreams of, and every overpaid business consultant dreads. An inventor of numerous early Internet products, and developer of scores of successful, profitable online enterprises, Thompson's obvious distaste for over-inflated Internet nonsense and his unabashed disregard for political correctness have made him a favorite among corporations and organizations worldwide.

We've had G. Liam Thompson on our radar screen for most of the past decade, resisting the temptation to give our E-Business series to one of the many traditional consultants from the traditional author's pool, all more than willing to write us a traditional E-Business book. But we didn't. Knowing that there was a limit to the amount of pedantry and puffery the average business person who really worked for a living could take, we held out for the only author whom we believed could bring to the subject both the intensity and the integrity that our readers deserved.

We're glad we did. For Liam not only has given his readers a rich recipe loaded with research, reviews and fully annotated references; he also serves his formulas up with an efficiency and exigency that is like the Internet itself - open, honest, and direct.

G. Liam Thompson is one of the industry's earliest patriarchs, the E-Business expert that the other E-Business experts call when they want the straight story - Or the bottom-line. Thompson is also one of the few award-winning E-Business developers who haven’t let it go to his head, and we like that about him, too. A longtime contributor to trade journals, print magazines, and online resources, Thompson’s candid revelations about industry practices and business hyperbole made him a popular speaker at universities and corporate meetings across North America for years, and he captured our attention as far back as 1994.

Over the ensuing years, as dozens of Fortune 500 clients and multinational organizations turned to Liam and his teams to birth (or fix) their E-Business enterprises, we noticed a refreshing, if not irreverent tone to his writings and commentaries - A pragmatic approach to all the excesses of the Internet-mania years - A Midwestern perspective that made the big consulting firms cringe, but Small Business owners and managers cheer.

Author of the popular Techies Guide to Interpersonal Skills, Interactive Selling in a Connected Age, and other web-based handbooks, Thompson channeled most of his wisdom and writings in the 1990's through the connected marketplace exclusively. After authoring over a dozen titles and guides written specifically for online distribution, Liam finally yielded to our endless stream of requests, and agreed to scribe the E-Business To Go series for worldwide print distribution. This is the first of many to come in the series.

Appallaso Publishing is thrilled to have G. Liam Thompson join our team, and we are delighted to be able to give so many entrepreneurs, legacy business managers, new business owners, and just average folks with an online vision, this quintessential resource to compete and profit in the Connected Economy.

From the Author

Would you allow me to depart from the usual curriculum vitae approach publishers have come to expect from their authors in this section? This is the construct where the writer is asked to tell you something about himself that isn't on the book cover or jacket, usually with a folksy sort of tone, but invariably loaded with all the credentials, degrees and epaulets that support his publisher's thesis that, if he wasn't so busy writing books, their author would be teaching at M.I.T. - or at least be running a third world country somewhere.

With no disrespect for any writers, (or Cuban dictators) that have done so in the past, rather than bringing out my dress uniform, shiny medals and degrees, I'd prefer to talk about what I don't have.

I want to underscore the fact that I am not, and never was, the most qualified to write a book on designing an Internet site; or creating web pages; or writing the code for an E-Business.

To this day, I don't know a single line of HTML code, or a single element of programming. I have taken no courses in Internet programming. I never want to learn programming.

But that hasn't kept me from birthing, launching and managing scores of successful E-Business enterprises for some of the best Fortune 500 companies and Small Businesses across North America.

My point is simply this - if I can do it, you can too!

This book will show you how.

Customer Reviews

4.4 out of 5 stars
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See all 17 customer reviews
I think this book covers the basics very well, and then some.
Paul Onorato
Read the book and discover how anyone can get started with their own professional and effective web page for just a few dollars a week investment!
Paul Schoenberg
To serve both types of readers is unique in my experience in books about doing business on the Internet.
Donald Mitchell

Most Helpful Customer Reviews

If you have read nothing about doing business on the Internet, this book is the right one to start with.
Few books about doing business on the Internet make it simple and clear what you need to focus on in order to succeed as you migrate what you do from the physical world into the cyber world. E-Business To Go is outstanding in this dimension. The book uses the metaphor of what made Wendy's (the fast-food chain) successful when it was introduced in 1975 in order to focus your attention. This metaphor makes the principles easier to understand and remember. The book is filled with practical examples and ideas that anyone can apply. The book culminates in lots of information about how you can acquire and develop a web site inexpensively by using ASP (Application Service Provider) Apps on Tap. The book offers extensive reviews of the various vendors of these inexpensive, standard software solutions. The Appendices also provide ways to keep up-to-date on resources and methods for on-line business.
This book is aimed at the owner or senior manager of a smaller business who wants to think about how to use the Internet to cut costs and get more business. You will not have to know very much about the Internet to get benefit from this book. The book can also be used by those who are asked to implement an Internet-based initiative in an existing business. To serve both types of readers is unique in my experience in books about doing business on the Internet.
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4 of 4 people found the following review helpful By Darryl Jones on April 23, 2001
What a treasure chest of real-world ideas and practical principles. Finally, someone has written a book for me, an average entreprenural type guy who knew all along that making money online was not about programming! I would call E Business to Go the "Cliff's Notes" of Internet books. Don't get me wrong, it's not abridged (256 pages in length). But just like when I was in high school stuggling through Homer (lo, so many years ago), this makes all the other books seem like they were written in Greek. EBusiness to Go makes doing business online seem irresistably easy, without sounding patronizing. It's direct and to the point, but loaded with all the meat, and not fluff.
There are loads of tools in each chapter, but I especially appreciated the case studies and explanations of principles of online success that are applicable to any online business today, (especially the one about "limiting your online menu", very wise.) The Appendices in the back are over fifty pages of incredible resources, and really could have been another book by themselves. But the main thing is, this is the first author that really understands small business, and really is walking the talk. I hardly ever watch TV, and almost never have the morning news on. But today I caught the author on Channel 12 in Portland, and in less than three minutes, he had me. Whoa, does he love the little guys just starting out. Whether it was serendipity or divine providence, I consider those ten minutes of TV news this morning life-changing. I've already checked out some of the ASP site-builders he reviews in great detail. (Another invaluable part of the book.) If you are a small business, or like Thompson says "any one from a single mom to a person looking for extra income" this book is for you, and E-Business is for you.
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4 of 4 people found the following review helpful By A Customer on March 21, 2001
None of us who started our "dot-coms" over the last few years could have possibly known what we were getting into. The Internet was like the California Gold rush and we were the 49ers staking our claims to any domain name we could get our hands on. It was almost a sure thing that we'd strike it rich! The problem was that none of us had a clue about how to mine this digital gold. Now, as we all know, a HUGE number of Internet startups are dead or in danger of becoming dead. And, in so many cases these failures could have been prevented if only we knew then what we know today.
E-Business To Go offers the budding web entrepreneur a huge advantage as we enter the second wave of the Internet explosion. Through real-life examples, G. Liam Thompson gives readers a candid insiders view of the successes and failures of real Internet ventures. Reading this book will bring readers as close as most will ever get to being a "fly on the wall" in the conference rooms of some of the largest companies in the U.S.
There are some great stories in this book and they are a lot of fun to read, but the most valuable thing this book offers are simple solutions to the inevitable challenges that come with doing business on the Internet.
After all the dust has cleared and all the horror stories have been told about the Internet Frenzy of the 1990s, the Internet will still be standing and it will offer opportunities that will make many, many millionaires. The ones who succeed will take advantage of the kinds of "secrets" that are shared in this inexpensive and easy to read book. If you're thinking about starting an Internet based business, do yourself a tremendous favor and read this book.
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