E-Commerce 2009 (5th Edition) (Hardcover)

~ Kenneth Laudon (Author), Carol Guercio Traver (Author)

Editorial Reviews

Product Description

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce
For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

Product Details

• Hardcover: 904 pages
• Publisher: Prentice Hall; 5 edition (November 15, 2008)
• Language: English
• ISBN-10: 0136007112
• ISBN-13: 978-0136007111
• Product Dimensions: 10 x 8.3 x 1.4 inches
• Shipping Weight: 3.8 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #354,090 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

3.0 out of 5 stars E-Commerce Overload, August 30, 2009

By	C. Y. Cadwell (Seattle, WA, USA) - See all my reviews (REAL NAME)

While E-Commerce 2009 has some great information, the authors need to remember that time is money. Cut back on the text. Use an editor. I scan the margins and read the case studies for class, and I seem to do just fine with that piece of an all-too-large pie.

3 of 4 people found the following review helpful:

5.0 out of 5 stars E-Commerce, January 25, 2009

By	Jada Tenshi - See all my reviews

This textbook is very easy to read and understand. It gives very good and thorough information with a lot of graphs and tables to help you understand the information. Overall a very good textbook.

0 of 5 people found the following review helpful:

5.0 out of 5 stars Informative textbook, is there an electronic version available?, July 18, 2009

By	Sean Kinn "Gunny" (traveling, hopefully) - See all my reviews

Pages 248 and 249 somehow got flip-flopped during the print process. Not sure how something like that could have happened with a whopping $170 textbook. Of course, if there's an e-textbook available somewhere, or better, a Kindle Edition! ... huge errors as described above would be an easy fix. Otherwise, it's a comprehensive, encyclopedic treatment of modern-day e-commerce.