E-Commerce: Business,Technology, Society (4th Edition) (Hardcover)

~ (Author), Carol Guercio Traver (Author)

Editorial Reviews

Product Description

This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

From the Back Cover

E-Commerce: Concepts and Issues provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophisticated conceptual treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. It is written by an author team with extensive teaching, writing, and business experience. This book offers in-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Its unifying conceptual framework built around the themes of business, technology, and society helps readers make sense out of the development of this field. The book presents numerous real-world examples in every chapter. An attractive full-color design is also featured. This book is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications of e-commerce. --This text refers to an alternate Hardcover edition.

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Product Details

• Hardcover: 896 pages
• Publisher: Prentice Hall; 4 edition (January 7, 2008)
• Language: English
• ISBN-10: 0136006450
• ISBN-13: 978-0136006459
• Product Dimensions: 10.1 x 8 x 1.5 inches
• Shipping Weight: 3.8 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (16 customer reviews)
• Amazon.com Sales Rank: #377,985 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

28 of 28 people found the following review helpful:

5.0 out of 5 stars College text that is based on the realities of e-commerce, June 24, 2002

By	Mike Tarrani "www.tarrani.com" (Deltona, FL USA) - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)    (COMMUNITY FORUM 04)

This review is from: E-commerce: Business, Technology, Society (Hardcover)

This is more than a college text and it's of value to working professionals as well as to professors who want to provide a course that brings real world e-commerce issues into their curriculum.

What sets this book apart for the classroom is the web site that supports the book. This site has subscription services (using the access code that is provided on a card inside the book), which includes book chapters, tutorials, streaming video lectures and more), and instructor services that provide lesson plans, PowerPoint presentations and a test bank. There are also resources that are open to the general public that are valuable and provide e-commerce news, business plans, and research articles. I like the way that the WWW is integrated into a traditional paper book to provide a comprehensive learning tool that is always up to date and evolving.

For the working professional the material in the book (and associated web site) is applicable to real world issues. What impresses me the most is how the authors manage to comprehensively address topics in business, technology and social issues in 600 pages. Each section and each topic appears to be carefully selected to impart maximum knowledge on the key issues. For example, the descriptions, case studies and key concepts in Chapter 2, E-commerce Business Models and Concepts, hits all of the salient points. Another example, in Chapter 4, Building an E-commerce Web Site, is a discussion of the value of 100% uptime. These are topics business and IT professionals are struggling with, and it's refreshing to see them included in a college text book.

As an IT consultant I found this book to be better than most I've read, and highly recommend it to business and IT professionals because it digs deep below the surface and uncovers the real issues. If you are an instructor or professor this book will allow you to prepare your students for the challenges that they will face on the job - and do so in an interesting manner.

12 of 12 people found the following review helpful:

4.0 out of 5 stars Good, but dated...., November 25, 2005

By	Troy Marketing Associates (Acton, MA USA) - See all my reviews

This review is from: E-Commerce: Business, Technology, Society, Second Edition (Hardcover)

I have used this textbook for several years - while it is a good basic source of information, it badly needs updating and supplementation in several important areas: RFID is not mentioned; Mobile/hand set E-Commerce is covered at a surface level, Search Engine and major Portal marketing needs updating, and much of the data are 3+ years old - very old given the rapid changes taking place.

If you are teaching an E-Commerce course from a Marketing perspective, with this book as the base, be prepared to suppement this textbook with books such as Spychips, and student subscriptions to WSJ or NY Times. Ad Age is another excellent supplementary information source.

This is one of the few areas in business where the textbook should be updated every 2 years.

Note from Spring 07 - the newer edition is better but still requires supplementation on areas auch as RFID and security.

9 of 9 people found the following review helpful:

5.0 out of 5 stars Practical, Informative, and Interesting, July 5, 2005

By	R. C. Latham "Vivid Service" (Chino Hills, CA) - See all my reviews (REAL NAME)

This review is from: E-Commerce: Business, Technology, Society, Case Book Update (2nd Edition) (Hardcover)

This is a college level text book that is actually interesting. It is very well written and most importantly, it is NOT boring. It's amazing how easy it is to read such a large book in a short amount of time when the book is well written. You will be able to actually design and learn how to host your own E-Commerce web site after reading this book. And it's a lot less expensive than you might think. This book is expensive but well worth it with excellent print and illustrations. It's easy to see that a lot of work went into this gigantic hardbound masterpiece.