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E-Learning: Strategies for Delivering Knowledge in the Digital Age Hardcover – October 26, 2000

ISBN-13: 063-9785323372 ISBN-10: 0071362681 Edition: 1st

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Product Details

  • Hardcover: 344 pages
  • Publisher: McGraw-Hill; 1 edition (October 26, 2000)
  • Language: English
  • ISBN-10: 0071362681
  • ISBN-13: 978-0071362689
  • Product Dimensions: 9.4 x 6.3 x 1.2 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #1,128,841 in Books (See Top 100 in Books)

Editorial Reviews

Review

"If there is any reason to fear e-learning, it's that we will fail to understand why we are doing it. This book combines the right amount of reflection on why with a heavy dose of sound advice about how to. It has a lot in common with it's subject. It's just what we need just in time." -- John W. Cone-Vice President, Dell Learning, Dell Computer Corporation

"Marc Rosenberg has nailed it. He surfaces the issues, realistically describes alternatives and operationalizes what a true e-learning strategy is. Good cases. Good ideas. Good writing. You need this book!" -- Gloria Gery, Consultant in Performance Support and Learning

"Marc Rosenberg is one of the key thinkers in the ever changing world of learning and technology. This book offers a pragmatic and powerful set of resources for any organization walking the sometime slippery e-learning pathway." -- Elliott Masie-President, The MASIE Center

Rosenberg's vision and advice will guide corporate leaders in harnessing the power of e-learning. I will share this book with my colleagues. -- Pat Kelly, Vice President, People Development, AT&T Wireless Services

From the Back Cover

The first strategy book on developing organization-wide, online learning

Learn what companies like AT&T, Cisco Systems, Dell Computer, IBM, Lucent Technologies, Merrill Lynch, Prudential, and U S West and others have accomplished with e-learning

It isn’t just the promise of impressive technology that is driving people to e-learning. Businesses need to get rapidly changing information to large numbers of people faster than ever. They need to lower the overall costs of creating a workforce that performs faster and better than the competition, and they need to do this around the clock. It’s no longer a question of whether organizations will one day implement online learning, but whether they will do it well.

Most organizations that need to train their employees are experimenting with some form of Web-delivered learning. But most organizations have focused on the technological challenges, buying the right software, getting enough bandwidth allocated for Web-based training, designing courseware, etc. These are important first steps but the larger strategic issues remain unsolved: how to make e-learning part of the daily work culture, and fully implement its power. E-Learning is the first book in this exciting new field that addresses not just the technological challenges of Web-based training and knowledge management, but how to develop a comprehensive organization-wide learning strategy.

Author Marc Rosenberg discusses the technological issues but more importantly, assesses the dramatic strategic, organizational, and political issues involved in the process of making e-learning a reality. Written for professionals responsible for leading the revolution in workplace learning, E-Learning takes a broad, strategic perspective on corporate learning. This wake-up call for executives everywhere discusses:
*Requirements for building a viable e-learning strategy
*How e-learning will change the nature of training organizations
*Knowledge management and other new forms of e-learning

E-Learning explains the basic principles of a comprehensive Web-based learning strategy—how to link your organization’s Web sites, Web-based training, courseware, and all the other components of online learning. With an underlying focus on the "why"—and not just the "how"— Rosenberg provides a roadmap for growing and sustaining an e-learning culture that’s based on twenty years of observations, best (and worst) practices, and conversations with leaders in the learning technology fields. Divided into three parts, E-Learning offers an essential balance between building great e-learning (design and technology issues) and implementing it (acceptance and support issues). Within each chapter, examples illustrate many key components of an effective e-learning framework.

Unlike other technology-focused guides to Web-based training, E-Learning is the first book that tackles the overarching strategic issues—problems facing any organization experimenting with the tremendous promise of Web-based learning and knowledge management.

"The biggest growth in the Internet, and the area that will prove to be one of the biggest agents of change, will be in e-learning." —John Chambers, CEO, Cisco Systems

"Marc Rosenberg is one of the key thinkers in the ever-changing world of learning and technology. This book offers a pragmatic and powerful set of resources for any organization walking the sometimes slippery e-learning pathway."—Elliott Masie, President, The MASIE Center

"If there is any reason to fear e-learning, it's that we will fail to understand why we are doing it. This book combines the right amount of reflection on why with a heavy dose of sound advice about how to. It has a lot in common with it's subject. It's just what we need, just in time." —John W. Cone, Vice President, Dell Learning Dell Computer Corporation

"Marc Rosenberg has nailed it. He surfaces the issues, realistically describes alternatives and operationalizes what a true e-learning strategy is. Good cases. Good ideas. Good writing. You need this book!" —Gloria Gery, Consultant in Performance Support and Learning

"Dr. Rosenberg's vision, coupled with the useful advice peppered throughout his book, will guide corporate leaders of learning as we strive to harness the power of e-learning for the benefit of our people and our businesses. I intend to share the book widely with my business colleagues and professional associates." —Pat Kelly, Vice President, People Development, AT&T Wireless Services


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Customer Reviews

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Most Helpful Customer Reviews

34 of 36 people found the following review helpful By Harald Nygaard on December 29, 2000
Format: Hardcover
Rosenbergs book is a must for anyone who plans to develop a learning strategy for the corporate world, but applies also to the changing perspective on learning in general. By having you ask yourself many important questions during the pre-planning and planning processes, pitfalls may be avoided. Too often the technology gets the blame when something goes wrong, but often the preparatory work (analysis of culture, purpose etc) has been handled too lightly. Rosenbergs strategically important questions may assist in allieviating these problems. In addition, several "E-learning Journeys", the experiences and reflections of corporate learning executives, are included to add on to the "usability"-value of Rosenbergs writings. The book is organized into three parts: Part I The Opportunity - which includes several definitions/clarifications of central concepts and a brief historical overview of e-learning. Part II New Approaches for E-Learning - in which CBT, WBT, Knowledge Management, Performance Support etc are presented and combined to meet the needs of a changing learning community. Part III Organizational Requirements for E-Learning - has a very practical approach to planning the comapny's e-learning strategy, in addition to including very important discussion of success factors as well as why e-learning projects fail. All in all, a book that may be read and read again as projects develop.
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18 of 19 people found the following review helpful By Frank Bousaid on April 12, 2001
Format: Hardcover
This book walks the reader through all aspects of elearning, from the human side of learning theory to the technical side of capability development and deployment. This was an excellent starter book that covers all the bases when it comes to the subject of elearning. The index clearly presents all of the content so the book may also be used as a quick reference guide where the reader can focus only on those areas of interest.
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15 of 17 people found the following review helpful By harry c thomas iii on March 1, 2001
Format: Hardcover
This book is great. I work for an e-learning company and I am glad that everything in this book is what I am doing with my clients as I work with them. There are several layers of building an e-learning strategy. Most companies don't think about this. This book starts with first build your strategy. Then find a vendor that will fit. You may have a blended solution to take care of all your needs. Then look at how you will have to reorganize your organizaiton, are you willing to cut the Instructor lead training budget to make E-Learning work? Are you ready to compliment your Instructor Lead Training with e-learning. It also tackels talking to Senior managers. This book had really helped me focus on the issue and prepare for them.
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20 of 24 people found the following review helpful By Jennifer E. Sertl on November 15, 2001
Format: Hardcover
Marc Rosenberg is the Peter Senge of Knowledge Management. He builds on the key aspects that Senge acknowledges as key competitive aspects of organizations that need to learn, adapt, and stay solvent. He starts from identifying the difference between instruction vs information and the fact that so many times organizations get caught up in the "who" and the "how" instead of the "what" and the "why." For any trainer this book was interesting from the standpoint of how he defines different levels of knowledge. There are some key graphics and useful charts that help one grasp the complexity of e-learning. I started reading and thought it would be more about on-line learning, but he really took it much broader quickly. On-line learning is only a drop in the bucket of uses for the intranet. As much as we have out there he points out that there is much more to be saturated. Technology is a useful modality that can complement and enhance existing training. There was no threat to the training industry in his book. Training is still essential--but it needs to accomidate the information age and be much more timely, flexible, relevant. The one criticism I have is the fact that he doesn't address the fact that some people still need to have the classroom experience. There is the framework that you can increase aquisition of information, but if some of the psychological aspects of employee needs are not met--you get a drop in productivity, employee satisfaction and employee retention. There is still a lot to debate but he makes a compeling case regarding e-learning and knowledge management.
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9 of 11 people found the following review helpful By Rolf Dobelli HALL OF FAME on September 19, 2001
Format: Hardcover
Author Marc Rosenberg provides one of the first books devoted to strategies for developing organization-wide, online learning. He goes beyond the obvious technological challenges of Web-based training to explain that technology and content are meaningless without a culture of learning. But creating this culture means confronting dramatic strategic, organizational and political issues. In this roadmap for building and sustaining a learning culture, Rosenberg offers an essential balance between the structure of e-learning (design and technology issues) and its implementation (acceptance and support issues). His book is an impassioned wake-up call to all executives who are concerned about the future of their organizations. To begin building your company’s culture of learning, ... arm yourself with this practical, yet philosophical, manual — a weapon for professionals on the front lines of the revolution in workspace learning.
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