E-Mail Marketing For Dummies (Paperback)

by John Arnold (Author)
Key Phrases: trusted sender, floor plan, more families with teenagers, Mapping Out, Getting Started, Effective Marketing E-Mail Figure (more...)

Editorial Reviews

Product Description
E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer?

Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to:

• Combine e-mail with other marketing media
• Develop a winning strategy, build a quality e-mail list, and find success
• Comply with anti-spam laws
• Set reasonable objectives
• Decide whether to use an e-mail service provider
• Brand your e-mails
• Build relationships with your customers
• Increase your “open” rate and find out who’s actually opening your e-mails
• Use e-mail to improve search engine optimization

And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.

From the Back Cover
Send your message to the inboxes of the world

Develop a winning strategy, build a quality e-mail list, and find success

Done properly, e-mail marketing is highly effective. This book tells you how to use e-mail marketing properly and effectively so that no one sees you as a nasty spammer. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working.

Discover how to:

• Combine e-mail with other marketing media

• Comply with anti-spam laws

• Set reasonable objectives

• Brand your e-mails

• Build relationships with your customers

• Increase your open rate

See all Editorial Reviews

Product Details

• Paperback: 360 pages
• Publisher: For Dummies (November 19, 2007)
• Language: English
• ISBN-10: 0470190876
• ISBN-13: 978-0470190876
• Product Dimensions: 9.2 x 7.3 x 0.8 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (7 customer reviews)
• Amazon.com Sales Rank: #22,447 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars The ultimate primer to email marketing, July 30, 2008

By	Eric Guerin "SmartMarket Movie" (Worcester, MA USA) - See all my reviews (REAL NAME)

John Arnold's manual for email marketing is an amazing resource for anyone looking to start or accentuate their email marketing. The information is presented in a way that is easy to follow with enough technical explanation to help everyone from the complete novice to the expert. I have been doing email marketing for a couple years, have attended seminars on it BUT I still found new and interesting information, statistics and resources in this book that were incredibly helpful in organizing my email marketing efforts. Before you sign up for an email marketing account with a service provider, make it a point to get this book and give it a read. You'll find it incredibly helpful!

6 of 6 people found the following review helpful:

5.0 out of 5 stars A Great Resource for Every Small Business Owner, January 8, 2008

By	R. Hyde - See all my reviews (REAL NAME)

John Arnold has created a practical manual that will be useful to a wide range of people. The information is presented in a clear and concise manner with organized content and a good use of examples. Written in an easy-to-follow format, it virtually walks you through the necessary steps of creating and maintaining an email campaign. It is a must-have for any business owner who wants an effective and time-saving answer to customer communication. Other manuals will come and go but this valuable resource will stay on my office desk for a long time to come!

1 of 1 people found the following review helpful:

5.0 out of 5 stars A "Must Read" for "Getting Up to Speed", April 25, 2009

By	Alex J. Caffarini (Schaumburg, IL) - See all my reviews (REAL NAME)

When I bought E-mail Marketing for Dummies, I was totally clueless about how to launch an e-mail campaign. Fortunately, John Arnold does a very good job of demystifying the entire process of e-mail marketing. Arnold communicates in very simple terms and uses jargon sparingly but strategically. In addition, Arnold breaks the e-mail marketing process down into small, step-by-step pieces, all of which are easy to grasp.

Arnold also discusses how your e-mail marketing strategy should be integrated with your overall marketing strategy, so that your brand's value in the eyes of your contact are not compromised. Hence, Arnold demonstrates that the principles of marketing apply just as much online as they do offline.

By the time I finished reading E-mail Marketing for Dummies, I was talking like a pro, and had a million ideas of how I would conduct my first e-mail campaign, and was very confident I could make it a great success.

I highly recommend E-mail Marketing for Dummies if you need to become an e-mail marketing expert in a hurry.