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E-Mail Marketing For Dummies Paperback – April 12, 2011


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Editorial Reviews

From the Back Cover

Learn to develop and deliver e-mail that your customers really want to read

E-mail marketing can open lots of doors for your business, but it can also open you up to legal scrutiny and spam complaints. This book helps you navigate that tricky landscape and create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you! You'll even learn to analyze how your campaign is working.

  • Fitting in — see where e-mail fits into your marketing mix and decide whether to use an e-mail marketing provider

  • First, the list — find out how to build a top-quality list of subscribers who will respond to your mailings

  • Get it through — construct messages that reach your customers' e-mailboxes

  • Open me — use time-tested techniques for prompting your audience to open and read your e-mails

  • Make it irresistible — use design elements and relevant content to make your e-mails appealing and professional

  • Get social — add social features and involve your Facebook fans and Twitter followers

  • Just for them — target e-mails to make them more relevant to your audience

  • Following up — use e-mail tracking reports, get open and click-through rates, and use the information to improve your results

Open the book and find:

  • How not to be a spammer

  • Ways to get your audience to open your e-mails

  • Tips for becoming a trusted sender

  • Valuable elements to add to your e-mails

  • Subject lines that get noticed

  • Design strategies for a mobile audience

  • How to measure conversions and ROI

  • The ten worst content mistakes

Learn to:

  • Use e-mail to attract customers and increase business

  • Build a mailing list and create effective messages

  • Track the results of your campaign

  • Develop a strategy that incorporates social media

About the Author

John Arnold is a professional marketer and marketing trainer. He developed training and certification programs for Coca-Cola, Constant Contact, and The Mobile Marketing Association. He also writes the "Marketing Tools & Technologies" column for Entrepreneur Magazine Online. He is coauthor of Web Marketing All-in-One For Dummies and Mobile Marketing For Dummies.
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Product Details

  • Paperback: 384 pages
  • Publisher: For Dummies; 2 edition (April 12, 2011)
  • Language: English
  • ISBN-10: 3527302212
  • ISBN-13: 978-3527302215
  • ASIN: 0470947675
  • Product Dimensions: 7.4 x 0.8 x 9.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #98,534 in Books (See Top 100 in Books)

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More About the Author

John Arnold is the author of three marketing books in the best-selling "For Dummies" series: Web Marketing All-In-One Desk Reference for Dummies, E-Mail Marketing for Dummies and Mobile Marketing for Dummies.

John is also a columnist, blogger, and ask-the-expert writer for Entrepreneur Magazine. John is currently the Director of Education at the Mobile Marketing Association.

Customer Reviews

4.8 out of 5 stars
5 star
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4 star
8%
3 star
8%
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See all 12 customer reviews
This book provides a good foundation for implementing a successful email marketing campaign.
.
The information is presented in a clear and concise manner with organized content and a good use of examples.
R. Hyde
I highly recommend E-mail Marketing for Dummies if you need to become an e-mail marketing expert in a hurry.
Alex J. Caffarini

Most Helpful Customer Reviews

15 of 16 people found the following review helpful By Eric Guerin on July 30, 2008
Format: Paperback
John Arnold's manual for email marketing is an amazing resource for anyone looking to start or accentuate their email marketing. The information is presented in a way that is easy to follow with enough technical explanation to help everyone from the complete novice to the expert. I have been doing email marketing for a couple years, have attended seminars on it BUT I still found new and interesting information, statistics and resources in this book that were incredibly helpful in organizing my email marketing efforts. Before you sign up for an email marketing account with a service provider, make it a point to get this book and give it a read. You'll find it incredibly helpful!
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13 of 14 people found the following review helpful By R. Hyde on January 8, 2008
Format: Paperback
John Arnold has created a practical manual that will be useful to a wide range of people. The information is presented in a clear and concise manner with organized content and a good use of examples. Written in an easy-to-follow format, it virtually walks you through the necessary steps of creating and maintaining an email campaign. It is a must-have for any business owner who wants an effective and time-saving answer to customer communication. Other manuals will come and go but this valuable resource will stay on my office desk for a long time to come!
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9 of 11 people found the following review helpful By Alex J. Caffarini on April 25, 2009
Format: Paperback
When I bought E-mail Marketing for Dummies, I was totally clueless about how to launch an e-mail campaign. Fortunately, John Arnold does a very good job of demystifying the entire process of e-mail marketing. Arnold communicates in very simple terms and uses jargon sparingly but strategically. In addition, Arnold breaks the e-mail marketing process down into small, step-by-step pieces, all of which are easy to grasp.

Arnold also discusses how your e-mail marketing strategy should be integrated with your overall marketing strategy, so that your brand's value in the eyes of your contact are not compromised. Hence, Arnold demonstrates that the principles of marketing apply just as much online as they do offline.

By the time I finished reading E-mail Marketing for Dummies, I was talking like a pro, and had a million ideas of how I would conduct my first e-mail campaign, and was very confident I could make it a great success.

I highly recommend E-mail Marketing for Dummies if you need to become an e-mail marketing expert in a hurry.
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7 of 9 people found the following review helpful By Carl S. on March 14, 2009
Format: Paperback
No matter where you are in the email marketing learning curve this book will serve you well.

Novices will like its detail and step by step approach that will quickly get them on the right path and avoid many expensive and frustrating pitfalls.

Veterans will benefit by UN-learning many of the myths about email marketing that experience shows is counter-productive as well as learn important recent changes that have taken place in email marketing.

Both groups will find this book well indexed for quick look-ups and problem solving long after their inital read. If you have only the time and/or money for one email marketing book -- THIS is the one to get.
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3 of 4 people found the following review helpful By OutdoorsColorado on January 26, 2011
Format: Paperback
This was the first book I read on this subject since I am preparing to launch a web-based lead generation business this year using my OrganicLawnCare.Com domain name. The book gives pretty good detail into how to use emails to generate traffic to your website. It also goes into detail on ways to build an email list that you would use to send your emails. It was definitely a good primer on the subject.

I also have the Web Marketing All-In-One for Dummies which is HUGE and looks like it will cover just about every aspect of how to start and market a web-based business. I would probably recommend that you get that book since it appears to cover just about anything you could think of regarding marketing your web-based business. I would say that E-Mail Marketing for Dummies is pretty much included within this monster! Otherwise, if you're just interested in e-mail marketing, save yourself some space on your bookshelf and just get this book.

Now on to more reading...cheers!
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Format: Paperback
This book provides a good foundation for implementing a successful email marketing campaign. Interesting topics include: designing and delivering emails for mobile devices, automating your email marketing and tracking your email campaign results. It covers major phases of an email marketing campaign and provides great tips. In addtion, for more crucial internet marketing skills to make your camapign successful, Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance is a perfect SEO book for cross-reference when building your business website. It teaches you how to implement on-page, off-page and server-side optimization to boost up the SEO competency of your website. For example, it teaches the readers about how to implement tactical link building to become the center of an authoritative hub and deploy facet navigation and page segmentation. It also shows the readers how to avoid duplicate content, the tactics to deploy 301 redirect, and the SEO practices of exception handling and the adoption of custom 404 error page to increase visitor retention rate, and how to increase content / code ratio as well as the programming techniques to boost the web performance. The benefits won't just stop here. It also presents plenty of tips for email marketing. It teaches you how to increase open rate, subscribe rate, CTR and conversion rate by tweaking critical email elements.Read more ›
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