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E-mail marketing can open lots of doors for your business, but it can also open you up to legal scrutiny and spam complaints. This book helps you navigate that tricky landscape and create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you! You'll even learn to analyze how your campaign is working.
Fitting in — see where e-mail fits into your marketing mix and decide whether to use an e-mail marketing provider
First, the list — find out how to build a top-quality list of subscribers who will respond to your mailings
Get it through — construct messages that reach your customers' e-mailboxes
Open me — use time-tested techniques for prompting your audience to open and read your e-mails
Make it irresistible — use design elements and relevant content to make your e-mails appealing and professional
Get social — add social features and involve your Facebook fans and Twitter followers
Just for them — target e-mails to make them more relevant to your audience
Following up — use e-mail tracking reports, get open and click-through rates, and use the information to improve your results
Open the book and find:
How not to be a spammer
Ways to get your audience to open your e-mails
Tips for becoming a trusted sender
Valuable elements to add to your e-mails
Subject lines that get noticed
Design strategies for a mobile audience
How to measure conversions and ROI
The ten worst content mistakes
Use e-mail to attract customers and increase business
Build a mailing list and create effective messages
Track the results of your campaign
Develop a strategy that incorporates social media
I highly recommend E-mail Marketing for Dummies if you need to become an e-mail marketing expert in a hurry.
It had many good features, but its best feature is its ability to explain how to create an email campaign based on your business' objectives and get great results.
The information is presented in a clear and concise manner with organized content and a good use of examples.
I sure am glad I bought this book. It's aterrific read and has helped my business and e-mail strategy. Great!Published 12 months ago by bluetwang1
I was looking for a How To guide on creating/formatting, etc. emails in Constant Contact. This guide is promoting the idea of email marketing and strategies. Read morePublished on August 28, 2010 by R. Bielas
I'm new to this form of marketing and it gave me not only a great introduction to this form of marketing, but also provides examples to go by. Read morePublished on February 7, 2010 by Horse and Home
John Arnold always delivers hands on, practical advice for the small biz owner - this book is excellent, just as expected!Published on February 10, 2009 by Mia Borojevich