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E-Marketing (6th Edition) Paperback – July 4, 2011

ISBN-13: 978-0132147552 ISBN-10: 0132147556 Edition: 6th

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Product Details

  • Paperback: 448 pages
  • Publisher: Prentice Hall; 6 edition (July 4, 2011)
  • Language: English
  • ISBN-10: 0132147556
  • ISBN-13: 978-0132147552
  • Product Dimensions: 6.9 x 1 x 9 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #611,931 in Books (See Top 100 in Books)

More About the Author

I've been using the internet since 1986, in the days of DOS and the Usenet (did a lot of online dating in those groups). I co-authored the first textbook on internet marketing in 1996 and have been following its exciting and fast moving landscape ever since. Social media have disrupted the field of Marketing and we have to keep up with our beloved customers. Fun and challenging! I'm a Marketing Professor and have many scholarly articles on this topic as well. I hope you enjoy our books.

Customer Reviews

Most of the concepts are pretty superficial.
John
It makes it difficult to trust the core information when something so simple as a little research could correct these errors.
Stephanie Tracey
Required to buy this book for Marketing 3721 class and we rarely used it.
K. Kinsinger

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By John on June 23, 2013
Format: Kindle Edition Verified Purchase
Not worth the price. Most of the concepts are pretty superficial. The authors are also a little behind on the times.
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2 of 2 people found the following review helpful By K. Kinsinger on January 21, 2013
Format: Paperback Verified Purchase
Required to buy this book for Marketing 3721 class and we rarely used it. Even when we did, I felt the text was out dated and not very informational.
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By Venugopal Shetty on July 8, 2014
Format: Paperback Verified Purchase
Clearly and fully informative.
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Format: Kindle Edition
This isn't even the latest edition, but cost over 100$? If you search 9780132147552 the regular 6th can be found for less than 50 new and about 20 used.
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By Vicky D Jones on March 4, 2014
Format: Paperback Verified Purchase
I needed this book for class I am taking. The price was excellent compared to the price of the book at the school bookstore.
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Format: Paperback
This book served as the textbook for the first of a 3-course series on internet marketing for my MBA course. While it was acceptable as a textbook - a broad survey of E-commerce for academic use - it would not be worth the considerable cost for someone who did not need it for a course.

For an academic course, the book serves as a base by providing definitions and explanations for a broad range of topics. In my course, the book was used to introduce a number of topics that were discussed in further detail during class discussions, and it was supplemented by case studies, videos, and articles with more depth. A non-academic reader would not have those enrichment elements available, thus would likely find the book less useful.

The book does not explain how to do anything (set up an online store, write a blog article, configure analytics, etc.). It is a decent text for someone looking for a broad view of e-commerce with emphasis on defining terms and covering the big picture.

I do not recommend this book for anything other than a required course text.
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By Joy Ching on April 14, 2013
Format: Paperback Verified Purchase
Great on the delivery...doing my assignments as I write. The shipping charge was a little pricy, but the book was in great condition (and did not smell like smoke...as other books I had purchased). Thank you.
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