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E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company Hardcover – December 28, 2004


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Product Details

  • Hardcover: 464 pages
  • Publisher: HarperBusiness; First Edition edition (December 28, 2004)
  • Language: English
  • ISBN-10: 0060723181
  • ISBN-13: 978-0060723187
  • Product Dimensions: 6 x 1.4 x 9 inches
  • Shipping Weight: 1.7 pounds
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (90 customer reviews)
  • Amazon Best Sellers Rank: #189,398 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Small business guru and best-selling author Gerber is an enthusiastic champion of small business owners, and his constant cheering underlies this latest attempt to provide a comprehensive plan for entrepreneurial success. The key messages here are similar to those of his previous books (The E-Myth Revisited, etc.): that "knowing how to do the work of a business has nothing to do with building a business that works"; that entrepreneurs learn their skills through practice, practice, practice; and that anyone willing to adopt that same kind of discipline can be successful too. These principles are sound and practical, but Gerber's articulation of them is often cloying. His book relies heavily on Platonic dialogues with his 'student' Sarah, the ever misty-eyed owner of a business called All About Pies. But the quasi-romantic tenor of their conversations is irritating. Equally distracting is Gerber's impassioned mid-book confession detailing how even as he was succeeding as a small business guru, he was being sued for fraud, teetering on the brink of bankruptcy and seriously not in control of his own far-from-excellent small company. While this confession lends credibility to his knowledge-he has personally been to the brink of small business failure and back-it may plant seeds of doubt within skeptical readers. But, ultimately, those who overlook this skepticism and plow through the soul-searching assignments that make up the first 66 pages of the book will be rewarded. For Gerber's volume provides a wealth of practical guidelines, charts, forms (available online) and instructions on how to run, improve and manage a business of any size. And, by the end, readers will feel as though they've been given a full course of one-on-one coaching sessions with Gerber. For all its flaws, this is a book with a business plan that anyone could implement...and should want to.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

How can any executive or wannabe executives determine which book offers the best advice? Gerber focuses on the philosophy that netted him big bucks: don't work in your business, work on it. He extends this idea by way of the example of Sarah, owner of All about Pies, who has hit a roadblock with her business. Reenergizing, he says, means a reconnection with the original passion and vision, usually adopting a different scenario, and that leads to his analysis of seven disciplines that help make a world-class company: leadership, marketing, finances, management, client fulfillment, lead conversion, and lead generation. So, here is, if not the only source of good advice, at least an important source. Barbara Jacobs
Copyright © American Library Association. All rights reserved

More About the Author

Michael E. Gerber is a true legend of entrepreneurship. Inc. Magazine
called him "the World's #1 Small Business Guru." He started over 40 years
ago addressing a significant need in the small business market: businesses
owned primarily by people with technical skills but few business skills, and
no place to go to get meaningful help. Over the years, Michael E. Gerber's
companies have helped tens of thousands of small business owner-clients
to successfully transform their businesses into world-class operations.

Mr. Gerber's latest books are The Most Successful Small Business in the
World, Awakening the Entrepreneur Within, The E-Myth Enterprise, The E-Myth
Mastery, The E-Myth Manager, along with co-authored E-Myth Vertical books
The E-Myth Attorney, The E-Myth Accountant, The E-Myth Optometrist, The
E-Myth Chiropractor, The E-Myth Financial Advisor, The E-Myth Landscape
Contractor, The E-Myth Architect, The E-Myth Real Estate Brokerage,
The E-Myth Insurance Store and soon to be released The E-Myth Real
Estate Investor, The E-Myth Dentist and The E-Myth Nutritionist.

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Customer Reviews

They are VERY VERY wordy.
Maria Marsala
I have picked up and put down this book at least three times (and still have not been able to finish it!).
Amazon Customer
I recommend any wanting to start a business to read this book.
Jorge Castro

Most Helpful Customer Reviews

354 of 368 people found the following review helpful By Bookie the Worm on March 26, 2005
Format: Hardcover
This book is a natural buy if you, like me, have read E-Myth: Revisited and absolutely loved it. This book is full of invaluable information, however, it suffers from the greatest flaw ever - it is the most annoying and painstaking read ever!!!!!!!

Let me give you an example of what I mean by rewriting my first paragraph in this book's style:

This book is a natural buy if you, like me, like all the other entreprenuers out in the world, who like Susan from the first book, who wants to know more information, and join the thirty some thousand other entreprenuers like them, after you have read the first book E-Myth: Revisited, and absolutely loved it, thought that it was inspiring, insightful, and was written in a well thought out, interesting, easy to read way, and want to read more about building a world class company, one which is measurable to the likes of other world class companies, companies who have succeeded, companies who have applied these principles, who have leaders who understand these qualities and have the spirit, perserverence, energy, ability, vision, and committment to success, both personally and professionally.

90% FLUFF and 10% GOLD

But then again... the 10% is still pretty darn good if only you can stand reading through the other crap he writes.
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321 of 338 people found the following review helpful By rk on January 23, 2005
Format: Audio CD
Well, I really wanted to like this book. I own Gerber's other E-Myth products and I was looking for a main course, some meat after the fluffy appetizer in the other books. I was very disappointed. While Gerber is a very intelligent man with wisdom and alot of insights, he loves to tell longwinded stories that don't enhance the material. After reading this book you will almost be convinced that Gerber was paid by the word. Gerber's essential idea is that most small business owners work "in their business" and not "on their business" and how they should systematize and build a "franchise prototype" so that the business runs efficiently.

You will also find out that this product is a lead in to signing up with a coach at the E-Myth Mastery website if you want some real "meat and potatoes."

I am convinced that if I plunked down the dollars needed for one of Gerber's coaches, I would probably be dealing with a low paid employee that is using Gerber's "operations manual" as he teaches that your business should be able to be run by low level employees that work the business systems.

I also get the feeling that if I did sign up for Gerber's coaching, I would probably be lead to sign up for a month long summit with Michael Gerber on some Polynesian island where all of the real secrets will be finally revealed.

While the principles in all of the books are sound, it is tantamount to telling you to look both ways when crossing the street and then telling you the hows, whens and whys of looking before crossing the street and drawing out the importance through example and story telling when you got the message in the first sentence. Enough, what is on the other side of the street? You won't find out in this book.

Do yourself a favor.
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104 of 115 people found the following review helpful By Maria Marsala on March 17, 2005
Format: Audio CD
I am a big proponent of Michael Gerber, and agree with most of his observations which I read and have re-read in the Emyth Revisited. It is my policy that my new clients must agree to purchase and read the Emyth Revisited - or I won't take them on. That book to me is that good. So I was very interested in ordering the CDs for his latest venture.

All I will say is this. There were 6 hours of CDs to listen to. However, they have about 2 hours worth of very good information in them. They are VERY VERY wordy. And I had to force myself to continue to listen.

I say, pass on this CD, don't purchase the book - AND purchase the Emyth Revisited. Unless, at some point the book and CD are re-edited.
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60 of 65 people found the following review helpful By J. Anderson on February 9, 2006
Format: Hardcover Verified Purchase
I am a former E-Myth client that became an E-Myth coach for awhile. I completed the E-Myth Mastery program a few years ago and implemented it in my business along the way.

What is taught is basic stuff, but the hard part is implementation. This book isn't going to be an entertaining read as much as it is a book of tools. This book goes into more detail of "how to" than the first book. "The E-Myth Revisited" was basically about the "E-Myth Point-of-view". Great stuff. If you get that, then you can approach this book with the right attitude.

What is in this book is some of what I received as a client. The good stuff was in the implementation of the concepts. The implementation takes discipline and persistence. It doesn't always work the way you'd like at first, but that is the point. Get the structure in place for continual improvement. It isn't sexy, but it works. The difference is, you implement it, not a consultant. If a consultant implements it, things go back to the way they were when the consultant is gone, and so do the results.

I have a business degree, and I found the Mastery program to be more valuable (in the sense of getting results) than my college degree. The results don't come overnight, but at least I knew what to do to get ideas implemented. That is the value of the consulting program, having a coach that you can use for accountability in doing what you need to do to get results.

I have the book, and use it for reference, along with my Mastery Consulting binders that come with the program. This stuff works if you know how to implement it. Once you learn that, you won't need any management consultants.

Those who criticize this book are missing the point.
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