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48 of 49 people found the following review helpful
on April 30, 2008
Everyone that starts a business is a technician that suffers from an Entrepreneurship seizure, hence the E Myth. Small businesses do not work the way intended because the technician only works in the business and can not also have the foresight to work on the business at the same time. This book will open an individuals eyes to what is the reality of owning/operating a business. I wish I had the knowledge of this book when my real estate brokerage exploded with growth in 2005 and I hired my first person. Its not enough to know your business; you need to get others to run it while you focus on growing the operation.

The book will demonstrate and shall the reader how to install systems in the business so anyone can run it, then you will have a business, until then the owner/technician will only have a job. The systems, not the people will run the business and the business will do what it was designed to do. If anyone can run the business because of the systems then anyone can own it and it still will produce income for the owner and his employees. McDonalds is a great example of systems put in place will determine the desired outcome(not the people).

The book will change the way you think of your small business and how to organize the business so you can attain a level of success and freedom. There are only two reasons to own a business to have freedom and to sell it one day.
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22 of 25 people found the following review helpful
on March 18, 2009
I read Gerber's "E-Myth" many years ago. It's probably the book that most influenced my thinking. It's a fast and easy read. The first time I read it I said to myself "this is a great book but I don't think it will work for my business". As soon as I said that, I thought "what a dumb way to read a book!", so I immediately read it again, this time thinking about all of the ways I could apply and adapt his principles to my business. It helped me elevate my business. I created a mission statement, everyone that came to work for me had to sign on it. After reading this book I created a system that allowed me to standardize nearly all of the processes I used to produce an outstanding product. That process allowed me to move ahead of the pack in my chosen field and that never hurts. The standardization process allowed me and those that came to work for me to uncover 99.9% of the problems that might arise in a given situation and uncovering the flaws in a transaction means that you have the opportunity to deal with them or eliminate them. This time I bought it as a gift for someone wanting to improve their business.
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17 of 20 people found the following review helpful
on July 20, 2005
This book is a must read. The concepts presented are given plainly and initially disect common reasons for management failure. Mr. Gerber then reconstructs in easy terms how to fix the issues. The concepts provided are simple, such as service for example, which in my opinion direct the reader to focus on simple business features that are commonly forgotten about and which at the same time are what are primarily responsible for any businesses sucess.

This is by no means a pandoras box of new ideas. These are fundamental business ideas communicated in a way that are unforgettable and change the way you may have thought about critical business improvment issues. This style of communication give credit to the authors exceptional method of storytelling.

The Entreprenural Myth discovers and alludes plainly what each us may have thought about running a business and the trappings that may occur. This book also exposes our pre-disposition toward actions which may lead to failure and how the formation of our ideas about business are based upon our ego and mis-information.
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5 of 5 people found the following review helpful
on August 8, 2007
that doesn't make it as easy to follow as it is to read; but you owe it to yourself to try.

Worth its weight in gold. Sound advice. Requires mental discipline.
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20 of 27 people found the following review helpful
on October 4, 2007
This is, at best the beginning part of a working business solution. Yes, Gerber makes a valid point about the E-myth concept (read other reviews if you don't know the concept) but it's really for beginners (newbs). All his books are really just advertisements,for his E-Myth Academy consulting business in the back of all his books. There is nearly no practical information. He makes his point about the E-Myth, then masterbates it endlesly, re-making that point six ways to Sunday, add nausium and leaves you wondering, well, but what should I do? Well, little lost lamb (newb), go to E-Myth web site or call the 800 number where they have a fast talking sales crew and sign up for 2 years of 700 plus a month (I haven't checked lately) consultation/classes.

After you get the point that to make your technical skill pay/function as a business you need to have business skills/know how. You can sign up for the 700 plus per month for 2 years advertised in the back of his books. Start looking elsewhere for actual practical information. Because there are no E-myth books or tapes that have that information. You can do a lot for your business with that kind of money. I'm always shocked at how newbs starting businesses throw money around. Something to buy and a place to buy it, no matter how pretty it all is, doesn't make a successful business, In my observations, it's the major reason new businesses fail. I'm sure some of you with deep pockets or You corperate types who have never had to find the guts or earn the money to build a small business without Sugar Daddy Warbucks help will think I'm wrong. This E-Myth stuff is valid but it it's grade school lessons made to look like some kind of super-profound truth/solution. Well, it is, grade school true, now what Mr. Gerber, where's the solutions, spend, what, nearly 17,000 Sign up for what I thought I was getting when I bought the Books and tapes? What a greedy little tight wad! When are you going to write a book with substance? Hey Newbs! Trust me, yes you need real business skills, there are plenty of great business books out there, take some of that 17,000 and buy some and be careful with the rest you're going to need it.
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1 of 1 people found the following review helpful
If you have a small business (especially one that involves family working together) or are thinking of starting one read this book! It will help dramatically and may also save some great family relationships from ruin. Over and over in this book as i was reading about what most business look like and their struggles I though "that's us!". It's an easy read too, although i often stopped to think of how a concept should/would apply to our business, overall the book is a fairly easy and engaging read that continued to get better as it went on. It isn't huge and overwhelming so you could read it in an day fairly easily. It will probably be one of the best days work you ever do for your business.

My family has been running our own business for 20+ years and have had our ups and downs as all business do but have always felt that the business was our life and we were always trying to carry it on our shoulders. No more! Finally a book that gives a clear, FEASIBLE, workable solution to business organization! The book effectively and clearly explains what the difference is between working ON your business and working IN your business and why it is so important. We now feel like in the future the business will carry US!

will this book fix every business problem? No. Will it help you to better understand your business and it's problems and help you to fix Most of them while improving it's net worth and making your life easier? YES!

We eventually bought three copies because our board of directors all wanted one. Most of us have read it multiple times and we have since restructured our whole business resulting in better communication, better and more timely results and employees and family members that are much happier overall!
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1 of 1 people found the following review helpful
on April 8, 2012
Apparently this is a "classic" for entrepreneurs. The first half is a bit tedious. The author has a vaguely-goofy theory about the "types" of people who start businesses, and he spends a lot of time telling you that he's going to expose some great revelation (any minute now), only to launch another chapter about his theories which, again, ends with "in just a minute I'll tell you some great stuff." But I understand he's addressing a very wide audience. Still, I nearly tossed the book, and it would have been a shame because part two is where the filler ends and the valuable content begins.

Ultimately it's well worth the money, and it's a shame that it isn't in print any more. Even though it was written decades ago, and long before the Internet made everyone decide to be an entrepreneur, his insights are valuable for all types of companies...
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5 of 7 people found the following review helpful
The original. While E-Myth Revisited is updated for the current environment, the original contains the purest form of wisdom that Gerber wrote 25 years ago - and the principles still hold true today. The entrepreneur needs to work ON their business, not just IN it. They need to think about system and process. They need to provide consistent customer service - what the customer wants, how they want it and where they need it. The system needs to be replicatable and the people required to function in it need to be easy to find and train to deliver on the customer promise.

All business people should have this book in their library and read it multiple times. The principles are timesless, the book is easy to read, and the insights are invaluable.
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3 of 4 people found the following review helpful
I am retiring as an insurance adjuster in 90 days and will run my skincare business fulltime. The information in this book puts EVERYTHING in focus. Fortunately for me the creator of my business model already did the heavy lifting, but for those who are going to do the creation, developement, research, demographics and so forth this book will point you in the right direction. Even if you have already started the business and are plugging along The E Myth will help you smooth out the kinks. You will see how to maximize your production and it will enable you to KNOW how to make your corrections. I am recommending it for my Masterminds reading club.
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1 of 1 people found the following review helpful
on June 12, 2009
A good book that starts very fast, maintains its momentum but slows down at the end. The staff organization discussion was not up to the quality of the preceding knowledge transfer. It is worth the read so I recommend it to small business owners and aspiring entrepreneurs.
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