Most helpful positive review
27 of 28 people found the following review helpful
The best book you will find!
on June 13, 2012
I am a designer just getting into the realm of ecommerce, I know how to program websites and have been designing for about 7 years. I thought ecommerce would be simple so I decided to try it but after getting no sales in 4 months I realized I was doing something wrong. So I ended up buying a lot of books on the subject. This is by far the best of them. Not a lot of theory just practical steps and things that make sense. This book showed me that easy and familiar web pages get sales and that you must focus more on the selling process because that is what will increase your sales. I recommend this book to any one starting or having problems with there ecommerce website.