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1 of 2 people found the following review helpful
on October 19, 2013
This book is in your face from the start. this is the real deal. I purchased 2 books to get my ecomm
up and going and this was my first book. I figure learn from a guy who has DONE it and I'll be fine.
Along with this book, a bootstrap Bank $$ , and my smarts I'll soon be a ecomm owner.
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1 of 2 people found the following review helpful
on March 3, 2013
The book explains what you see on good e-commerce websites. Some of the writing is a little technical but reading the information twice could solve that. The author is from the UK but tries to write the book for everyone. The book left me thinking I need to read more on the subject.
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0 of 1 people found the following review helpful
on February 6, 2014
As a career Internet professional, eCommerce manager and online marketer, I have to say that this was a truly solid read! I found this book, among a few others, while researching e-commerce books to recommend to my readers. This one really stood out. I love the no nonsense, step by step approach. For me, other than actually watching someone else do something, step by step tutorials are the best way to learn. The author gives you that over-the-shoulder feel as he walks you through the ins and outs of starting, running and marketing an online store.

E-commerce Get It Right takes you by the hand through the various stages of online business. From setting up the website, figuring out what to sell, and sourcing your products, to driving traffic, converting visitors into buyers, and improving the conversion rates on your site! And if you already own a failing eCommerce site, this book is equally helpful for you. Really.

I like the fact that the author draws from his own 10+ years of experience and gets right down to specific tactics, strategies and examples. Brass tacks if you will! No fluffy theory in this one.

If I had one complaint, I would say it's the part about hiring a web designer. I'm not saying that it isn't sometimes necessary, but these days, there are simply so many other ways to get around having to pay a designer. I say save your money and buy a template and/or use a third party vendor like Shopify or BigCommerce. After all, as Ian mentions in the book, basic and familiar looking sites actually perform better much of the time. Why waste the time on a designer? :-)

All in all, I found this to be a very solid book. More like a course actually. You'll learn a lot and feel armed to get started after reading this. I confidently recommend this to my readers, and all of you as well.
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1 of 2 people found the following review helpful
on March 28, 2013
This book is great. i should have bought this book before i spent more than 8000.00 into making my first website.
this book is very easy to understand and straight forward.highly recommend
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1 of 2 people found the following review helpful
on March 2, 2012
I have thrown away all the other crap books on how to launch a web business and kept only E-commerce Get it Right, a fabulously comprehensive and clear book.
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on May 18, 2015
Good basics to get one started.
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on July 19, 2015
Easy to read and understand.
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1 of 2 people found the following review helpful
on January 31, 2013
this book is very helpful in starting up your own ecommerce company. Lets you see all the tricks to the trade.
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2 of 4 people found the following review helpful
on August 29, 2012
I rarely write reviews, but this book is a hit to the head...

We have been trying to venture into the e-commerce market for a while now, given up twice and this is the third attempt.
I have bought around 15 books on the subject, and for the first time, here is book which outlines every mistake I have made (well almost) and gives a completely different outlook and road to travel when considering an e-commerce strategy.
Thank you for this wonderful book.
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0 of 1 people found the following review helpful
on April 22, 2013
I am working through the book but I've found Daniel's style easy to follow and apply. I am a web designer who works with many ecommerce owners. Reading this book helps me help my customers. I apply design and user experience for stores to reduce confusion and cinch the sale. Understanding how to successfully execute ecommerce is critical to store success.

One criticism is for the self published book. Ian Daniel did not follow book design and layout convention. The printed book is without consistent margin, especially on the top. You would not think this would trouble you, but it made it more difficult for me. The screenshots and visuals are top notch and help make the point. I am grateful for the book and ask the author to bring on a book designer to help in future editions. I do not know if the book is available as an ebook but will look for it.
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