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E-mail in an Instant: 60 Ways to Communicate With Style and Impact (In an Instant (Career Press)) Paperback – February 15, 2009
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About the Author
Keith Bailey is a partner in Sterling Consulting Group and co-author of the best-selling book Customer Service for Dummies and Watercooler Wisdom: How Smart People Prosper in the Face of Conflict, Pressure and Change. His consulting clients include Microsoft, Johnson and Johnson and Lufthansa. He is a frequent guest of the media and has been interviewed by Fortune, Entrepreneur, Inc. Magazine, and CNN.
More About the Author
She is a regular speaker for business groups and has spoken for the Young Presidents' Organization, American Management Association and Direct Marketing Association, among others. Karen is a frequent guest of the media and has been interviewed on "The Today Show," CNN, CNBC and "Oprah."
She writes a regular branding and marketing column for Entrepreneur.com and has been published in Woman's Day, Self, The Los Angeles Times and others. Her latest book is "Entrepreneur Magazine's Ultimate Guide to Pinterest for Business."
Top Customer Reviews
1. Basic writing pointers [2-4, 6, 34, 22, 23, 29]
2. Grammar & spelling [25, 26, 28, 30-32]
3. Writing style [10, 5, 36, 42, 11-14, 24, 27]
4. Basic email structure [16, 18, 19, 15, 7, 8, 17]
5. Attachments [20, 21]
6. Reader management [55, 38-40, 58-60]
7. Email marketing [49-51]
8. Instant messaging [52, 53]
9. Email office policies [43-48]
10. Miscellaneous topics [1, 9, 33, 35, 37, 41, 54, 56, 57]
The book is published in 2009. As a result I found it a little odd that Instant Messaging , Ezines, and PDA devices were mentioned, but the new social network phenom called Twitter was not. I think the booklet could have been better if Twitter had been mentioned.
Email is probably the largest communication tool used by businesses today. The use of the telephone is becoming less and less, and the reliance on email by business is growing more and more. So many people jump into things that they really don't know how to do well. I see it when people take up swimming, jogging,and bike riding. I definitely see it when people take up golf. And people hack at using email the same way. It is for this reason that I highly recommend everyone in business at least skim this book to check to see if they are doing things appropriately and efficiently. There is a lot of wisdom typed out between this booklet's covers. 5 stars!
PS. I encourage you to examine the Table of Contents for this booklet by going to the Search Inside feature Amazon offers for free.