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E-mail in an Instant: 60 Ways to Communicate With Style and Impact (In an Instant (Career Press)) Paperback – February 15, 2009

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Editorial Reviews

About the Author

Karen Leland is a partner in Sterling Consulting Group and co-author of the best-selling book Customer Service for Dummies and Watercooler Wisdom: How Smart People Prosper in the Face of Conflict, Pressure and Change. Her consulting clients include American Express, Roche, Marriott Hotels, and Oracle. She is a frequent guest of the media and has been interviewed by TIME, Newsweek, Ladies Home Journal, Women's Day, The Today Show, and Oprah.

Keith Bailey is a partner in Sterling Consulting Group and co-author of the best-selling book Customer Service for Dummies and Watercooler Wisdom: How Smart People Prosper in the Face of Conflict, Pressure and Change. His consulting clients include Microsoft, Johnson and Johnson and Lufthansa. He is a frequent guest of the media and has been interviewed by Fortune, Entrepreneur, Inc. Magazine, and CNN.
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Product Details

  • Series: In an Instant (Career Press)
  • Paperback: 160 pages
  • Publisher: Career Pr Inc; 1 Original edition (February 15, 2009)
  • Language: English
  • ISBN-10: 1601630174
  • ISBN-13: 978-1601630179
  • Product Dimensions: 0.8 x 5.2 x 7.8 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,249,213 in Books (See Top 100 in Books)

More About the Author

Karen Leland is the best-selling author of nine business books and the President of Sterling Marketing Group, where she works with entrepreneurs, small businesses and Fortune 500 companies around the globe on building stronger personal and business brands. Her clients have included AT&T, American Express, Marriott Hotels, Apple Computer and Johnson & Johnson, among others.

She is a regular speaker for business groups and has spoken for the Young Presidents' Organization, American Management Association and Direct Marketing Association, among others. Karen is a frequent guest of the media and has been interviewed on "The Today Show," CNN, CNBC and "Oprah."

She writes a regular branding and marketing column for Entrepreneur.com and has been published in Woman's Day, Self, The Los Angeles Times and others. Her latest book is "Entrepreneur Magazine's Ultimate Guide to Pinterest for Business."

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Most Helpful Customer Reviews

Format: Paperback
I loved it. This is an awesome little booklet that reaches 153 pages in length. I found it to be packed full of wonderful content regarding email authorship, writing & grammar, email program management, and email office policies. It comes across more as a rant since it has 60 short "chapters." I would have liked it better if it had had an introduction and the following 11 chapters:

0. Introduction
1. Basic writing pointers [2-4, 6, 34, 22, 23, 29]
2. Grammar & spelling [25, 26, 28, 30-32]
3. Writing style [10, 5, 36, 42, 11-14, 24, 27]
4. Basic email structure [16, 18, 19, 15, 7, 8, 17]
5. Attachments [20, 21]
6. Reader management [55, 38-40, 58-60]
7. Email marketing [49-51]
8. Instant messaging [52, 53]
9. Email office policies [43-48]
10. Miscellaneous topics [1, 9, 33, 35, 37, 41, 54, 56, 57]
11. Conclusion

The book is published in 2009. As a result I found it a little odd that Instant Messaging , Ezines, and PDA devices were mentioned, but the new social network phenom called Twitter was not. I think the booklet could have been better if Twitter had been mentioned.

Email is probably the largest communication tool used by businesses today. The use of the telephone is becoming less and less, and the reliance on email by business is growing more and more. So many people jump into things that they really don't know how to do well. I see it when people take up swimming, jogging,and bike riding. I definitely see it when people take up golf. And people hack at using email the same way. It is for this reason that I highly recommend everyone in business at least skim this book to check to see if they are doing things appropriately and efficiently. There is a lot of wisdom typed out between this booklet's covers. 5 stars!

PS. I encourage you to examine the Table of Contents for this booklet by going to the Search Inside feature Amazon offers for free.
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