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EDA: Where Electronics Begins Paperback – October 1, 2001

4 customer reviews

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Editorial Reviews


A fun and entertaining way to learn about one of the most important - and least understood - industries on this planet. -- John Barr, Managing Director, Robertson Stephens

It's about time for a book that makes EDA understandable and accessible to those who are not EDA experts. -- Richard Goering, EDA Editorial Director, EE Times

This book is a superb introduction to the technologies that are essential to the creation of virtually every electronic system. -- Pamela Parrish, Executive Director, EDA Consortium

About the Author

Clive "Max" Maxfield: PResident of TechBites Interactive, currently specializes in creating web sites and presenting technology messages for high-tech companies. In addition to numerous technical articles appearing in magazines around the world, Max has published a number of books on electronics, computers, and 3D graphics. Max was once described as an "industry notable" and a "semiconductor design expert" by someone famous who wasn’t prompted, coerced, or remunerated in any way!

Kuhoo Goyal Edson: PResident of KuhooZ, is mother of two who happens to find the EDA industry hugely interesting and amusing; so much so that she has spent the last 15 years of her life enthusiastically marketing the industry and its solutions. During this time, Kuhoo has managed to secure lasting relationships with many brilliant people throughout the industry, her co-author being one of them. Well known as a high-octane character – she has been referred to as "a little ball of fire" – Kuhoo is also famous for her generous nature. On any given day, Kuhoo’s main ambition in life is to make sure her children get their brains from her and their even-keel, happy-go-lucky personalities from her husband.


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Product Details

  • Paperback: 97 pages
  • Publisher: TechBITES INTERactive (October 1, 2001)
  • Language: English
  • ISBN-10: 0971406308
  • ISBN-13: 978-0971406308
  • Product Dimensions: 9.7 x 8.6 x 0.5 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #2,640,128 in Books (See Top 100 in Books)

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More About the Author

Hi there, my name is Clive Maxfield, but everyone calls me "Max" (the name of every dog and every robot in every science fiction film ever made). This is sort of a family nickname; my dad, aunt, little 'bro, and so forth are all called "Max" (this can lead to somewhat convoluted after-dinner conversations).

When I was younger, I was interested in both Art and Engineering; at one stage I was seriously contemplating going to art school, but my mom told me that very few artists made much money, so I became an engineer specializing in electronics and computers. And then, while I wasn't looking, I accidentally became a writer. Don't ask me how; it started with a single magazine article, and ended up with seven books and writing as a full-time job (in the day) and as a hobby (in the evenings).

My current passion (apart from my wife, of course) is my recently published book "How Computers Do Math" (which I co-authored with my friend, Alvin Brown). This little scamp is accompanied by a CD-ROM containing a virtual computer/calculator called the DIY Calculator. The book walks the reader through a series of step-by-step interactive laboratories, that end up with the creation of a simple four-function (add, subtract, multiply, and divide) calculator program (written in our simple assembly language) that makes the DIY Calculator ... well, calculate (you can read more on our website at

Last but not least, my idea of a good time is having a BBQ and hanging out with family and friends.

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Rachael Mundy on May 26, 2004
Format: Paperback
This a fantastic book for non technical staff, new to the EDA industry. It has become fundamental to our sales induction training program and has had a significant impact. Our new recruits get up to speed with the terminology much faster and gain a much better understanding of the industry and our company's place within it. For non-technical types, the world of EDA can be a daunting place and this book has helped our staff gain their confidence quickly and start feeling at home in what is otherwise a very alien environment. And as a trainer, it has saved me an enormous amount of time.
The content is well chosen and written in a really easy to read style. It isn't dull like a text book, or patronising like some introductory books. It gives you all the terminology and context information you need to get to grips with the EDA industry in a palatable form.
I highly recommend it!
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1 of 1 people found the following review helpful By Alan Fryer on September 2, 2007
Format: Paperback Verified Purchase
I read the book with the hope that it would fill in some gaps and help me better undertand the VLSI process. The goal was to improve my ability to function at the systems engineering level and I was a little disappointed.

First, the analogies were painful and taken too far. In the end, high-level discriptions would have been better. Towards the end, I ended up just skipping the analogies.

Second, there was a lot of content that would have been really interesting that was missing from the book. Some topics that would be good to have discussed include:
- IC test techniques and equipment
- All the steps involved in taking a tested wafer and putting it into an IC package
- Types of IC packages
- Techniques for testing packages and why you need to test the raw die and the packaged product
- Multi-chip modules and techniques for doing this
- IC process parameters
- Corner lots (speed and leakage corners)
- IC Yield and what factors effect it
- IC Reliability
- Number of iterations in masks required to get products to market
- Mult-company test chip runs
- typical lead times and process times for chips
- IC design complexity in terms of IC steps
- IC tools and compatibility
- Holding IC at metal and making metal changes, for bug fixes
- How IC are debugged (Focused ion beam for cutting traces adding materials, other techniques)
- ROM Updates

So in a nutshell, maybe a great book for the right audience but not the right one for me.

Any chance for a more advanced part II dealing with these issues...

(Beboop to bolean logic, also by Clive was excellent!)

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Format: Paperback Verified Purchase
Great book! City analogy was taken a little too far, but overall the book provided a good introduction to EDA basics and concepts. Great for non-technical people!
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By LeFlorentin on December 16, 2007
Format: Paperback
Very basic overview of the EDA world, less thorough than any "EDA for Dummies"...
The book does not worth the money if you are already in that business.
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