EDUCATION, ENTERTAINMENT & LEARNING [Paperback]

BUCKINGHAM (Author)

Book Description

Publication Date: December 27, 2002 | ISBN-10: 0335210074 | ISBN-13: 978-0335210077 | Edition: 1

"This is an excellent scholarly book that is guaranteed to stimulate thought and provoke discussion from all those active and interested in how society and the market approach education and the care of our young." British Journal of Education In recent years, the government has placed a growing emphasis on the need for parents to support their children's learning. Meanwhile, commercial corporations are increasingly targeting the educational aspirations of parents and children. New forms of educational media have emerged, which purport to 'make learning fun' by using devices drawn from popular culture. In the process, the boundaries between homes and schools, and between education and entertainment, are becoming more and more blurred. This book is based on an extensive research project investigating the developing market in educational materials designed for use in the home. It considers the characteristics of 'edutainment' in children's information books, pre-school magazines and CD-Roms. It discusses the economic forces at work in the production and marketing of these media, and the rhetoric of the sales pitches. Also, it considers how parents and children use them in the home. As learning itself increasingly becomes a commodity, this book addresses an issue of growing importance for parents, teachers and all those concerned with children's education.

Editorial Reviews

Review

"The detailed analyses of educational media in the Central part of the book will be of vital interest to anyone working in publishing, as well as to educators.

Other fascinating sections include a deconstructive study of representations of dinosaurs in educational texts, and, most thought-provoking of all, an analysis of the rise of "edutainment" magazines aimed at pre-school children" - Michael Thorn (TES )

About the Author

David Buckingham is Professor of Education at the Institute of Education, University of London, and Director of the Centre for the Study of Children, Youth and Media. He has directed several major research projects on young people's relationships with the media, and has lectured in more than 20 countries world-wide. His books include Children Talking Television RoutledgeFalmer 1993 #17.95. Moving Images Manchester University Press 1996 #15.99 and After the Death of Childhood Polity 2000 #14.99. Margaret Scanlon is a Research Officer at the Institute of Education, London University. She has worked in education for over ten years as a tutor, an administrator and a researcher. Her previous projects have addressed issues such as academic publishing, and the effects of OFSTED inspections on special measures schools. She is currently working on a new ESRC-funded project about e-learning in the home.

Product Details

• Paperback: 208 pages
• Publisher: Open University Press; 1 edition (December 27, 2002)
• Language: English
• ISBN-10: 0335210074
• ISBN-13: 978-0335210077
• Product Dimensions: 8.8 x 6 x 0.6 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #2,088,025 in Books (See Top 100 in Books)

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