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ELECTION CAMPAIGNS AND MEDIA EFFECTS: An entry from Macmillan Reference USA's Encyclopedia of Communication and Information [HTML] [Digital]

HOLLI A. SEMETKO

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Excerpt. © Reprinted by permission. All rights reserved.

For most people living in established democracies and societies that are in transition to democracy, election campaigns are primarily experienced through the media. Politicians know that far more people turn to the media for information than turn out for political rallies in local town squares. The daily campaign activities are thus primarily designed to meet the constraints and deadlines of the major news outlets. Therefore, there are two important contexts to consider when thinking about the effects of the media in election campaigns....

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