ESPRESSO! Starting and Running Your Own Specialty Coffee Business [Paperback]

Joe Monaghan (Author), Julie Sheldon Huffaker (Author)

Book Description

ISBN-10: 047112138X | ISBN-13: 978-0471121381 | Publication Date: October 1995

An A-to-Z guide to making it in your own specialty coffee business!

Expert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else--learn how to:
* Get started in business for as little as $15,000
* Secure the optimum location
* Get the financing that best suits your goals
* Buy, use, and maintain equipment
* Find and deal with suppliers
* Market your espresso business with little or no capital
* Brew delicious, high-quality coffee drinks that keep customers coming back for more
* Hire and manage personnel
* And much more


Espresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without.

Editorial Reviews

From the Publisher

Based on the authors' 25 years of experience in the specialty coffee industry, this outstanding guide details every step in the startup process including operational options (shop, free-standing cart, concession, add-on to another restaurant or food service), location, leases, landlords, marketing, menus and financing. Contains time-saving organizers such as sample lease and useful business forms; insider tips on shopping for supplies and equipment; checklists for planning, opening and daily operation; coffee drink recipes and a glossary of coffee terms.

From the Back Cover

An A-to-Z guide to making it in your own specialty coffee business!

Expert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else—learn how to:

• Get started in business for as little as $15,000
• Secure the optimum location
• Get the financing that best suits your goals
• Buy, use, and maintain equipment
• Find and deal with suppliers
• Market your espresso business with little or no capital
• Brew delicious, high-quality coffee drinks that keep customers coming back for more
• Hire and manage personnel
• And much more

Espresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without.

See all Editorial Reviews

Product Details

• Paperback: 224 pages
• Publisher: Wiley (October 1995)
• Language: English
• ISBN-10: 047112138X
• ISBN-13: 978-0471121381
• Product Dimensions: 9.1 x 6 x 0.6 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 2.9 out of 5 stars  See all reviews (14 customer reviews)
• Amazon Best Sellers Rank: #426,957 in Books (See Top 100 in Books)
  • #54 in Books > Business & Investing > Small Business & Entrepreneurship > Hospitality Businesses

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Customer Reviews

Most Helpful Customer Reviews

32 of 32 people found the following review helpful:

4.0 out of 5 stars Great book for the 1st time DIY Espress Bar owner., February 16, 1999

By A Customer

This review is from: ESPRESSO! Starting and Running Your Own Specialty Coffee Business (Paperback)

I am opening a Cafe in upstate NY and this is one of the books that got me going. I can't say its the BEST book on this subject but I can say that it is full of useful information provided in an easy to read format with clear explanations. I would recommend reading this book as well as others.

32 of 35 people found the following review helpful:

3.0 out of 5 stars This book was so-so in providing information needed, December 20, 1998

By A Customer

This review is from: ESPRESSO! Starting and Running Your Own Specialty Coffee Business (Paperback)

Prior to reading this book, I had read "Start and Run a Profitable Coffee Bar" from Self-Counsel. I was hoping to this book would provide additional valuable information. It did have some good information but I felt that the "Start and Run a Profitable Coffee Bar was much more informative. I would not recommend purchasing this book.

12 of 12 people found the following review helpful:

3.0 out of 5 stars A good starter book, but lacks details, July 25, 2004

By 

P. Kral-Fenlon "mama java" (Randolph, NJ USA) - See all my reviews
(REAL NAME)   

This review is from: ESPRESSO! Starting and Running Your Own Specialty Coffee Business (Paperback)

I agree with most of the other reviewers. If I were opening a coffee cart or kiosk I'd find this book educational. As it is, it lacks details but does give good basic information. You can start here but "Become a coffee house owner" is far more detailed, with business plans, budgets, specific list of items needed (down to the grease trap), contacts, employees, probably health requirements etc. I did gain some knowledge from this book, but it won't be a point of referral in the future.