Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing”, plus 27 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.
Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.
He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and writes online columns published monthly on the Microsoft Website -- in addition to occasional columns in the San Francisco Examiner. He also writes online columns regularly for Onvia.com, FreeAgent.com and MarketMakers.com, and InfoUsa.com in addition to occasional columns for Guru.com.
Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for you to spend less, get more, and achieve substantial profits.
--This text refers to an out of print or unavailable edition of this title.
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Most Helpful Customer Reviews
18 of 20 people found the following review helpful:
5.0 out of 5 stars
Ignore the other comments. This book could change your life!,
By A Customer
This review is from: Earning Money Without a Job: Revised for the 90s (Paperback)
Mel Ziegler started "The Banana Republic" after reading this book. I started my company soon thereafter.If you have what it takes to question the prevailing paradigm and are determined to be happy at work, you'll find this book a refreshing, important alternative. If they don't get it in Estonia, shame on them, but I know it was the best $10 I ever spent.
7 of 7 people found the following review helpful:
4.0 out of 5 stars
Still works,
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This review is from: Earning Money Without a Job: Revised for the 90s (Paperback)
I read the earlier edition years ago. It's a positive, upbeat book about creating multiple "profit centers" (or income streams, if you prefer to think of it that way) and planning for those "spaghetti days" when nothing is coming in. I wasn't as prepared then as now to put those principles in place, so I'm happy to have the revised edition.
What I like best is that he provides a broad enough spectrum of ideas in his books so that none of them are industry-specific. (By contrast, a lot of consulting books focus on only management consulting and many freelance books focus on journalism or advertising when you might be in IT, interior design, or tutoring.) The Guru of Guerilla Marketing knows his stuff. So far, I never met a Levinson book I didn't like.
5.0 out of 5 stars
Motivational,
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This review is from: Earning Money Without a Job: Revised for the 90s (Paperback)
The author lays out many, many ideas in this book. While reading, my mind was constantly asking if that idea was for me or not. This book motivated me to consider other ideas. Jay Conrad Levinson challenges readers to turn these ideas into opportunities by acting on them immediately. He truly is a guerrila marketer.
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