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Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warming Hardcover – February 17, 2008


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Product Details

  • Hardcover: 288 pages
  • Publisher: W. W. Norton & Company; 1st edition (February 17, 2008)
  • Language: English
  • ISBN-10: 9780393066906
  • ISBN-13: 978-0393066906
  • ASIN: 0393066908
  • Product Dimensions: 9.6 x 9.4 x 1 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (61 customer reviews)
  • Amazon Best Sellers Rank: #139,552 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Environmental Defense Fund president Krupp and journalist Horn proffer a business-centric prescription for alleviating climate change, coupling the market force of capitalism with technological innovation and entrepreneurial inventiveness. The authors argue in favor of strict federal carbon caps, which would induce innovators to explore new ways to control carbon dioxide emissions. The book notes the global and historical successes of cap and trade mechanisms, such as the Clean Air Act of 1990. Designed specifically to control sulfur dioxide (which causes acid rain), the Clean Air Act cut emissions 30% more than the law required by providing coal plant operators with a financial incentive to modernize. New technologies that would benefit from such a logical, elegant, market-based approach include one as basic as an Arizona natural gas power plant that vents its smokestack waste into a vast greenhouse, where it nourishes algae used for manufacturing biodiesel, and one as a radical as harnessing the kinetic energy of molecules as a power source. This optimistic book brims with similar ideas, balancing jargon-heavy science with engaging profiles of individuals who are blending business and science in an attempt to save the planet. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

If you're worried that the world is heading toward climatic catastrophe, here's a book to lift your spirits. -- Harvard Business Review

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Customer Reviews

4.6 out of 5 stars
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Read this book and you may have second thoughts.
Jean Sullivan
This book is a must read for everyone interested in the possibilities of our clean energy future and the necessity of stopping global warming.
Samuel Parry
This book is well written, funny, interesting, and very enlightening.
Barbara

Most Helpful Customer Reviews

106 of 109 people found the following review helpful By Kira on March 5, 2008
Format: Hardcover
This book is a forward-looking, hope-filled preview of how we'll generate energy in the coming decades.

I follow environmental and energy issues closely, but a lot in here was new to me. I had no idea that solar technology is getting so sophisticated. And people are finding so many ways to make energy -- from algae and plants, from wind, from waste. Imagining a world without oil and coal is a lot easier for me after reading this.

The book is also a tour of the newest wave of start-up companies. I'm a veteran of the first dot-com boom, so the passion and excitement of these inventors was fun to see. They come from all sorts of backgrounds, and I liked hearing about the difficult problems they're solving.

Some of them will fold, but some of them will hit the jackpot. My brother is looking for new business ventures and is exploring renewable energy projects -- I marked a good half-dozen pages for him to get ideas from!
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77 of 79 people found the following review helpful By Samuel Parry on March 4, 2008
Format: Hardcover
This book is a must read for everyone interested in the possibilities of our clean energy future and the necessity of stopping global warming.

We have been stuck in a national debate between the doomsayers who warn of the serious threats of global warming and the naysayers who deny global warming is real and are blocking national action.

This book resets the conversation. There is a world of possibility ready to explode with smart national policies that reward low-carbon energy innovation. It's up to us to take this message of hope to decision makers in Washington to pass smart national policy to unleash the innovators.

Absolute must read on the future of national energy policy and solutions.
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23 of 24 people found the following review helpful By Josh Goren on March 14, 2008
Format: Hardcover
Writer Miriam Horn could make a common shopping list engaging and enlightening. We are all lucky that she has not squandered her talent on shopping lists, but has, along with Fred Krupp, written an informative and fascinating account of the exciting work being done to save us from our own excesses. The stories in the book will make you reconsider the dark idea that perhaps the human race is getting what it deserves. This is a vitally important book to buy and a total pleasure to read.
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17 of 18 people found the following review helpful By S. Anderson on March 14, 2008
Format: Hardcover
This book illuminates how politics, economics and science can come together to wildly accelerate our ability to save the planet and spare the next generation from the catastrophic effects of global warming. I love that Fred Krupp & Miriam Horn argue in favor of channeling the profit motive to create a gigantic tipping point in commercializing alternative energy sources. They chronicle amazing scientists, visionary business people, and forward-looking politicians whose integrated efforts have the potential to save our collective you-know-what.

I'm with John Doerr whose blurb on the back cover draws a parallel between the billions made in the recent tech revolution, and the opportunity inherent in the environmental revolution. He says that in 20 years some 35-year old will be a billionaire because s/he read the book at 15. I plan to read it out loud to my 10 year old.
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16 of 17 people found the following review helpful By Mark C. Caserta on March 18, 2008
Format: Hardcover
In Earth: The Sequel, Fred Krupp and Miriam Horn take a trip around the world to find the bold energy solutions that the world needs to combat Global Warming and boy, do they succeed! New breakthroughs in solar, wind, biofuels, geothermal, nuclear and wave energy are the stars of this book and the entrepreneurs that are working on these breakthroughs are nothing short of inspiring. The problem, however, is that none of these breakthroughs are likely to advance in our energy marketplace without the help of a Carbon Cap and Trade program, which will set a true price for emitting Carbon Dioxide and provide incentives for developing green energy.

Readers who find the idea of a emissions trading offensive may want to stay away from this book. On the other hand, they may want to read it and rethink their position because the breakthrough's highlighted by Krupp and Miriam are just too important for our future.

The only real criticism I have about Earth: The Sequel is that many may find it too confusing or dry. That's a shame because the message needs to be heard beyond the sphere of eco-geeks (like me) who eat this stuff up. On the Environmental Defense Fund site, there is a video promo for the book which, if expanded on, would make a good movie (ala An Inconvenient Truth) or television show. In other words, television and the big screen should be the sequel to Earth: The Sequel.
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15 of 16 people found the following review helpful By CDB on March 16, 2008
Format: Hardcover
As a recent college graduate entering the private sector of the work force, I believe Krupp and Horn have created a window into the future. They abandon the uninspiring lectures of climate change's past, and immerse the reader in the inspiring and explosive world of renewable energies. For the first time our looming changing climate and energy obstacles are presented as what they truly are: opportunities.

Krupp and Horn illustrate how the combined efforts of entrepreneurs, legislators, and the free market economy will revolutionize a mutli- trillion dollar industry, rewarding handsomely those who take notice now, while leading us where we need to go. However, they emphasize this is not a leisurely exercise and we are rapidly losing time.

The authors have successfully reframed the climate and energy crisis from one of blame into one of unimaginable rewards for those who grasp this generation defining opportunity. It is truly inspiring and is without a doubt one of the most important books I have ever read. This is not a book for environmentalists (myself not being one), but a book for everyone. I especially suggest those of my young generation to pick it up for it is our future of which they speak, and it will soon either be our fault, or our glory. This book will surely help us reach the latter.
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