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  • Earth's Best Organic Whole Grain Rice Cereal, 8 Ounce (Pack of 12)
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Earth's Best Organic Whole Grain Rice Cereal, 8 Ounce (Pack of 12)

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Price: $49.88 ($0.52 / Ounce) + $5.49 shipping
In Stock.
Rice Cereal
  • Easily digestible, iron fortified
  • 45% daily value of Iron for infants and 25% of the daily value for 6 B-complex vitamins that help support a healthy immune and nervous system
  • No added salt or sugar and no modified food starch
  • No artificial colors, preservatives or genetically engineered ingredients
  • Kosher and USDA Organic certified
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Frequently Bought Together

Earth's Best Organic Whole Grain Rice Cereal, 8 Ounce (Pack of 12) + Gerber DHA and Probiotic Rice Baby Cereal, 8 Ounce (Pack of 6) + Gerber Graduates Puffs, Blueberry, 1.48-Ounce (Pack of 6)
Price for all three: $71.31

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Product Description

Flavor: Rice Cereal

Product Description

Earth’s Best Organic Whole Grain Infant Cereals are available with and without fruit. They have 35-45% Daily Value of Iron for infants are flavorful and contain vitamins, minerals and dietary fiber. The cereals are made with and organically grown whole grains and do not contain salt, refined sugar or preservatives. Earth’s Best Organic infant cereal and jarred foods are available in more than 60 varieties, along with infant juices and teething biscuits, to satisfy the taste and texture preferences of babies four months and up. Additionally, though breast milk is the first choice for an infant’s growth and development, Earth’s Best Organic provides organic infant formulas that contain essential nutrients babies require.

Amazon.com

logo headerEarth's Best Organic Foods

Organic foods offer countless healthful benefits for you, your children and the world around us. With The Hain Celestial Group's family of organic brands and Earth's Best you can be sure you are giving your family the highest quality organic foods.

Earth's Best For Infants

From the day they are born, infants rapidly change and grow. And so do their food preferences. That's why Earth's Best offers a wide variety of formulas, cereals, jarred food blends and juices to ensure your baby gets the wholesome and pure nutrition they need.

Earth's Best Organic Whole Grain Rice Cereal

Organic... Pure... Delicious. Give your baby a healthy start on life with Earth’s Best. Earth’s Best is the only full line of organic baby food and it is the first brand of baby food to be produced with NO Genetically Engineered Ingredients. Earth’s Best infant cereals and jarred foods are available in over 40 varieties, along with infant juices and teething biscuits to satisfy the taste and texture of babies four months and up.

Why Organic?earths-best-ingredients

Choosing organic is choosing to live a healthier life. Organic foods are produced without the use of potentially harmful chemicals and synthetic pesticides or growth hormones. This is even more important when we consider infants. For four to six months following birth, infants receive most of their nutrition from breast milk or infant formula. It is so important that these formulas contain the safest ingredients.

If ingested, potential toxic chemicals or heavy metals can lead to compromised immune system development. Likewise, young infants consume disproportionately high levels of fruits and vegetables when compared to adults. This increases their risk of exposure to potential contaminants found among non-organic products. Finally, Earth's Best products do not contain genetically engineered ingredients (GEIs), made by inserting genes from one plant into a strain of another to produce more crops or control pests.

Why organic? It is better for you, your child and the environment they will grow up in.
simple and pure
The Earth's Best Difference:

  • Organic ingredients grown without harmful pesticides
  • No Genetically Engineered Ingredients (GEIs)
  • Most items made only from whole grains
  • No added salt, modified starches or refined sugars
  • No artificial flavors, colors or preservatives
  • Kosher (excluding meat varieties)
  • Rigorous product testing

As your little one grows, you'll have to make a lot of choices. With Earth's Best choosing the right food is easy. They create high quality, organic products grown by the some of the best farmers, filled with the best ingredients and tested for the highest level of purity and freshness. Earth's Best organic products help protect the earth so future generations have healthy food to eat and a healthy world to grow up in. That makes a big difference for your little one.

logoAbout Earth’s Best

Earth’s Best is the first and only full line of organic baby food. Earth's Best organic provides "better for baby" products with the freshest, purest ingredients, so parents can nurture their baby's health with the utmost confidence. Earth’s Best is organic certified by Oregon Tilth, an agency accredited by the USDA. That means they procure ingredients that do not contain potentially harmful synthetic pesticides, herbicides, fertilizers, or genetically engineered ingredients (GEIs). It also means that they can proudly display the USDA organic logo on their packaging.

No wonder, Earth’s Best has been trusted and preferred by parents, grandparents, and caregivers alike for the past 25 years.

Today Earth’s Best offers organic formulas, snacks, meals, and even baby body products for your little one. By expanding the trusted Earth's Best brand beyond baby foods they hope all children will grow up with the freshest and purest products possible in a clean and safe world.

parentsEarth's Best Quality Promise

Earth's Best produces food with the highest degree of attention to quality and safety.

Each ingredient is tested for pesticides and potentially harmful residues. No product is released until Earth's Best quality assurance department approves laboratory results, ensuring they meet the strict standards for organic certification.
  • Earth's Best organic infant formula contains no toxic chemicals or heavy metals.
  • Earth's Best organic infant cereals provide an excellent source of iron to aid early physical and neurological development and restore the iron depletion that results after birth.
  • Earth's Best organic baby juice comes from fresh pressed, undiluted, single strength juice, not from concentrate.
  • Earth's Best organic produce does not expose infants to the higher level of contaminants found in conventional produce. Proportionately, babies consume up to four times the fruits and vegetables that adults consume.
  • Earth's Best organic jarred fruits provide an excellent source of vitamin C to aid the absorption of iron and help fight infections.

Product Details

Flavor: Rice Cereal
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • ASIN: B000ER3FD8
  • UPC: 023923900011
  • Item model number: Ear-9562
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (162 customer reviews)
  • Amazon Best Sellers Rank: #9,032 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food)
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Important Information

Ingredients
Organic Brown Rice, Organic Rice Bran Extract, Tocopherols (Vitamin E), Alpha-amylase (Enzyme), Electrolytic Iron.

Directions
Simply Mix & Serve: 1. Pour desired amount of cereal in a bowl. 2. Stir in liquid (breast milk, formula or water). 3. Mix to desired consistency. 4. Serve as is or warm. 5. Discard any remaining cereal from feeding. For baby's first feeding: Mix 1 tablespoon of dry cereal with 3-4 tablespoons of breast milk or formula. Increase liquid to reach desired consistency. Gradually increase serving amount over feeding. Microwave guidelines: 1. Heat liquid of choice on medium (50%) power for 15 to 30 seconds. 2. Mix thoroughly with cereal to even out temperature. 3. test temperature before serving. Note: Breast milk should not be microwaved as it breaks down its composition. Store in a cool dry place. Use within 30 days of opening.

Legal Disclaimer
Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Please see our full disclaimer below.

Customer Questions & Answers

Customer Reviews

4.0 out of 5 stars

Most Helpful Customer Reviews

82 of 86 people found the following review helpful By Amazon Customer on November 9, 2011
Flavor Name: Rice Cereal
I wrote to Earth's Best to ask about soy in the vitamin E. They responded that the vitamin E is derived from sunflower oil, not soy. The top review of this product had me worried about the soy. I wanted to let others know that the review is either incorrect or outdated. Please find the full response from Earth's Best below.

Thank you for taking the time to contact us regarding our Earth's Best Whole Grain Rice Cereal. We strive to maintain the highest quality products and your satisfaction is very important to us.

The source of Vitamin E (tocopherols) in Earth's Best Multigrain Cereal, Rice Cereal and Oatmeal is sunflower oil.

The Hain Celestial Group's labeling declares major allergens (peanuts, soybeans, milk, eggs, fish, crustaceans, tree nuts, and wheat) and we follow the U.S. FDA's regulations. We recognize the serious nature of the allergen issue and we strive to minimize risk.

Both major and minor ingredients of all products, as well as all processing procedures and equipment, are closely scrutinized and all potential allergen issues as determined by the Hain Celestial Group are declared on our labeling.

We assure you that strict manufacturing processes and procedures are in place and that all of our manufacturing facilities follow rigid allergen control programs that include staff training, segregation of allergen ingredients, production scheduling, and thorough cleaning and sanitation.

Thank you for your continued support. If we can be of further assistance, please feel free to contact us at 1-800-434-4246, Monday through Friday from 7AM - 5PM Mountain Time.

Sincerely,

Christina
Consumer Relations Representative
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169 of 204 people found the following review helpful By jk2012 on February 13, 2013
Flavor Name: Rice Cereal Verified Purchase
In late 2012 Consumer Reports published results of arsenic levels it found in samples of 200 rice products.

Inorganic arsenic is a known carcinogen. Rice is also currently considered a significant source of environmental arsenic for humans, ranging from 17% (2009-10 EPA study) to the main cause of over half of the total environmental exposure, which is attributed to cereals according to a "more complete" study by the European Food Safety Organization (CR 2012).

This is not a new issue. Most of what I've seen online about baby cereals and arsenic have cited inorganic arsenic content PER SERVING and concludes that you should limit yourself and your baby to one serving per day. Among the four baby products CR tested, Earth's Best Organic Whole Grain Rice infant cereal had the highest average levels of inorganic arsenic--ALMOST DOUBLE (193%) the average arsenic in the other three brands (Beech-Nut Homestyle Cereal, Gerber Rice, Gerber SmartNourish).

I was late to read this report, and when I did, I looked at a pdf containing detailed results of the tests before I noticed a chart at the end of the article published online.

What I was startled to find in the detailed data is something not reflected in the more popularly-viewed chart, which lists inorganic arsenic content in rice per serving rather than in parts per billion.

When I compared the 32 uncooked rice brands CR tested and the 4 infant cereals, I found that the inorganic arsenic (the kind that causes cancer) in Earth's Best brown rice cereal is not only the highest among the 4 baby cereals, but it ranks as the FOURTH highest in inorganic arsenic concentration, gram per gram of rice, among the other 32 products.
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16 of 20 people found the following review helpful By mtn granma on May 12, 2007
Flavor Name: Rice Cereal Verified Purchase
Very few baby rice cereals are gluten free, but this is the best one by far. With celiac disease in three generations of our family, we do not want to take any chances with our little ones. Thanks, Amazon, for recognizing the need for gluten free groceries!
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89 of 121 people found the following review helpful By T. Roche on June 29, 2008
Flavor Name: Rice Cereal
My 6 month old son has allergic colitis with sensitivities to both dairy and soy. When we gave him Earth's Best Whole Grain Rice Cereal for infants (which does not list any milk or soy ingredients), he had a bad reaction, so I called the company to find out if the tocopherols (vitamin E) in the cereal are soy-based and they said "yes" even though the ingredients on the package say nothing about soy. We were very disappointed in Earth's Best for failing to protect babies with allergies/sensitivities. Fortunately our baby is OK now, and we've switched to HappyBellies cereal which is great and clearly labeled as dairy and soy free.
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43 of 58 people found the following review helpful By stacysmall on October 8, 2012
Flavor Name: Rice Cereal
I had been feeding my baby this cereal for 3 months when I learned that Consumer Reports had tested this product for arsenic along with many other organic rice products and found it contains inorganic arsenic, the type that results from pesticide residue in the soil. This shouldn't be confused with the arsenic that they will tell you "occurs naturally" if you call. Inorganic arsenic is a know carcinogen and shouldn't be in anything labeled organic. Earth's Best rice baby cereal had the highest arsenic content of three brands tested. However, when I called them, I was disappointed by their lack of accountability and misleading information they provided, especially because their marketing (see above) goes on at length about the health benefits of organic, pesticide free products. They continue to claim that the product is safe, that arsenic occurs naturally, and they don't apply pesticides. However, they cover up the fact that the inorganic arsenic in question is not "naturally occurring," it is pesticide-derived and likely comes from pesticide residue in the soil. I asked if they planned to do testing of their own, implement safety measures and provide refunds to customers who choose not to poison their baby, but they said no. My opinion is that this "organic" product that is supposedly grown "without harmful pesticides" should be recalled and relabeled until they can show that it's arsenic-free. If you are buying this by the case and feeding it frequently to your baby, you may be unintentionally poisoning them.
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Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.