Easy Step By Step Guide to Telemarketing, Cold Calling ... (Easy Step By Step Guides) [Paperback]

Pauline Rowson (Author)

Book Description

Publication Date: March 31, 2000 | Series: Easy Step By Step Guides

Many businesses have recognized the potential of telemarketing yet many still lose millions of pounds worth of businesses every year by mishandling calls. This guide shows the reader in simple, easy-to-follow stages, how to harness the power of the telephone and use it to win more business. The book features information on: how to set up and plan telemarketing campaigns; how to get through to the right person; how to open the telephone conversation and structure a call; how to build a rapport and increase chances of success; how to reduce objections and handle those that are received; and how to close the call and secure an objective.

Editorial Reviews

Review

This highly informative, clearly written book covers every aspect of telemarketing. In fact, it contains everything you need to know about how to build your business by the telephone. HSBC Bank Business Update. I found this book highly informative, very interesting, extremely practical and down to earth. Cosgrave Contractors Excellent buy- very much a step by step guide, no fancy jargon, just plain simple facts. Jenny McLaren

About the Author

Pauline Rowson is a freelance writer and author. She has been involved in selling for many years, has run her own marketing, media and training company and has advised many businesses on all aspects of their marketing, publicity and sales. She is qualified in marketing and is a member of the Chartered Institute of Marketing.

Product Details

• Paperback: 109 pages
• Publisher: Rowmark Limited; 2nd edition (March 31, 2000)
• Language: English
• ISBN-10: 0953298752
• ISBN-13: 978-0953298754
• Product Dimensions: 8.4 x 5.3 x 0.4 inches
• Shipping Weight: 5.6 ounces
• Amazon Best Sellers Rank: #5,517,094 in Books (See Top 100 in Books)

More About the Author

British crime writer, author of the popular marine mystery series of police procedurals featuring the likeable series hero the flawed and rugged Inspector Andy Horton. Also author of two crime thriller novels. Set on the south coast of England these have been hailed in the US and the UK as 'exemplary procedurals,' 'deserving mention in the same breath as works in the upper echelon of both American procedurals (those by McBain and Joseph Wambaugh for example) and their British counterparts, including the work of Peter Robinson and John Harvey.' Pauline Rowson is also the author of several marketing and motivational books. Her passions - writing and the sea- and her fascination with adventure, heroes and murder mystery stories means she is writing many more Inspector Horton novels to delight her rapidly growing band of fans. Pauline Rowson is also a professional, entertaining and inspirational speaker.