A comprehensive guide to writing newsletters and articles, this text provides tips on how to get the brief right; how to open articles; how to use case studies; where to find experts; and how to design and lay out newsletters.
Writing Articles and Newsletters - The Easy Step by Step...
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Editorial Reviews
Review
I especially liked the details on types of articles.I found it very useful to examine a range of different articles and opening paragraphs that might attract the audience's attention. There is a useful section on getting content to flow and closing paragraphs. Womens Writers' Network Magazine The whole book is tightly and clearly written, and its use of subheads, bullet points and tables makes it easier to absorb. Writers News If you are a comparative necomer to either of these fields you will find Pamela Brooks espcially helpful. In terms of article writing she combines practical, clear advice on how to construct and write material as well as excellent guidance on marketing your work. Writers News This is an accessible book that delivers the goods succinctly and clearly. Excellent value and essential reading if you are going to take the newsletter or article route for promoting your business. Reading Chronicle
About the Author
Pamela Brooks spent ten years as a communications specialist for a blue-chip financial services company. She completed the Chartered Institute of Marketing diploma with distinction in the communications paper, then switched to working as a freelance writer. She has also produced newsletters for a local charity and has written extensively for the parenting, health and women's press.
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