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How To Take Photos That Move Houses, An Easy-Reading Guide for Real Estate Agents, Brokers, Architects, Designers, & anyone who needs to show a property in its best light.
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More About the Author
Ed's work has appeared in publications including the New York Times, USA Today, National Geographic, Audubon Magazine, Town and Country Magazine, Sports Illustrated, and TV Guide.
His subjects have ranged from President Bush to Tibetan yak herders.
Ed is originally from New York, and now resides in Atlanta with his two daughters. If he ever gets married again, you're all invited (shirts and shoes required).
Top Customer Reviews
The book is entitled "How to Take Photos That Move Houses" with a subtitle of "An Easy-reading guide for Real Estate Agents, brokers, and anyone who needs to show a property in its best light". Based on this and the number of 5-star reviews on this site, I bought it. This is by far the most disappointing purchase I've ever made on a book, and more specifically on a photography book. And I buy a lot of books, new and used. It certainly came no where near the type and/or quality of content that I would expect, especially given the $40 price tag.
I expected to get more insight into how to light and compose images that would be a cut above the standard MLS "snap shot" with detailed diagrams of camera and flash placement. I would expect to get some benefit of the author's experience in shooting different home layouts, and how to deal with scenarios that are specific to real estate photography. There's too much information on ISO, megapixels and depth of field that I can find in hundreds, if not thousands of other books, and even then it is not well directed specifically to real estate images. Also, the photoshop tricks, several of which probably could have been avoided if lighting for the original image was done properly.
I'm sorry, this book was a HUGE disappointment for me.
I would recommend this book to every real estate professional who wants to take any of their own photographs. The recommendations for equipment are minimal and you don't feel at all as if Wolkis is pushing you to spend a fortune on lenses, flashes or professional equipment. He does point out the conditions when a professional may be needed and even gives tips on how to deal with them once they are hired.
Buy this book! You will be very happy you did, and it will benefit your business for many years to come.
The author explains both the basics of equipment and lighting, and then goes on to cover the more complicated themes like photo editing. The best part about this book is that is written in such a way that a beginner won't get lost and a seasoned photographer won't get bored. This book is indispensable to agents and real estate photographer who need to sell homes.
From the standpoint of the rank photography neophyte, currently armed with a basic point and shoot camera and no real knowledge, the tips and advice content, if followed, will produce better results than they are getting now. On the other hand, what are the chances that such a person is going to go out, as the author suggests, and buy then take on learning to use a DSLR, wide-angle lens (a real wide angle lens, not the sort of wide you get with a kit lens), tripod, and Photoshop (full version, not Elements)? That is a tall order in so many ways it's hard to list them all. All of these involve cost, complexity, knowledge, and more. Any real estate agent that is any good is already too busy as it is, and the idea that (s)he is prepared to take all this on is quite a stretch. Still, if you are prepared to jump in with both feet, have the $$ and have the time, have at it. You will find that it's more involved than the author suggests, however.
On the flip side, from the standpoint of one with any non-trivial photography knowledge, this book's advice is so basic as to reduce it to a 15-minute scan. Rule of thirds, blue period shooting, high-angle shots and straightening lines, color balance, basic Photoshop layers, etc. Nothing new here at all. As a result, this is one of a *very* small handful of books that I've ever returned.Read more ›
Most Recent Customer Reviews
A must read for all real estate agents planning to take pictures of their listings.Published 5 months ago by john kielek
There are a lot of good ideas in this book. Since I'm in real estate, I know the importance of good pictures. Read morePublished 10 months ago by Scott Landreth
I purchased this for a gift and followed up with the person to whom it was given. They are in an industry where they are taking a large number of photos of real property and as a... Read morePublished 11 months ago by Sean Keefer
It's a lovely book, nicely printed on heavy, glossy stock. The photographs are very nice. The book is basically aimed at the absolute beginner photographer, such as real estate... Read morePublished 13 months ago by Person in Hiding
Great book...very informative. I would however, like to see full page photos to gain a better perspective. :)Published 16 months ago by Kylie Jane Wilson
The book is written by someone who knows what he's talking about, which you'd expect, but also knows how to relate that knowledge in an entertaining way. Read morePublished on July 31, 2013 by HM