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How To Take Photos That Move Houses, An Easy-Reading Guide for Real Estate Agents, Brokers, Architects, Designers, & anyone who needs to show a property in its best light.

4.4 out of 5 stars 25 customer reviews
ISBN-13: 978-0615260549
ISBN-10: 0615260543
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Editorial Reviews

Review

Ed is one of an endangered species of artist. He strives for perfection of the visual image while meeting business communication objectives. And he does it all with great patience, generosity and humor. He's a joy to work with and learn from. This book is filled with gems from a seasoned professional. Take my advice... and take his advice. --Jackie Goldstein, Creative Strategist, Former Creative Director, Turner Broadcasting System.

About the Author

Ed Wolkis is an Atlanta based commercial and architectural photographer. He has earned over twenty local, national & international awards while working for clients such as Owens Corning, Delta Airlines, General Electric, Turner Broadcasting System, Kodak, ABC-TV, CBS, CNN, Tribune Entertainment, and The Home Depot. Ed's work has appeared on television and in many publications including the New York Times, USA Today, National Geographic, Audubon Magazine, Town and Country Magazine, Sports Illustrated, and TV Guide. His subjects have ranged from President Bush to Tibetan yak herders. Ed is originally from New York, and now resides in Atlanta with his two daughters.
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Product Details

  • Perfect Paperback: 151 pages
  • Publisher: Ed Wolkis Photography (February 10, 2009)
  • Language: English
  • ISBN-10: 0615260543
  • ISBN-13: 978-0615260549
  • Product Dimensions: 8.5 x 0.5 x 11 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #622,569 in Books (See Top 100 in Books)

More About the Author

Ed Wolkis is an Atlanta-based commercial and architectural photographer. He has earned over twenty local, national & international awards while working for clients such as Owens Corning, Delta Air Lines, General Electric, Turner Broadcasting System, Kodak, ABC-TV, CBS, Dupont, Bell South, Famous Amos Cookies, Coca-Cola, IBM, Nokia, The Home Depot, CNN, Tribune Entertainment, and many real estate clients.

Ed's work has appeared in publications including the New York Times, USA Today, National Geographic, Audubon Magazine, Town and Country Magazine, Sports Illustrated, and TV Guide.

His subjects have ranged from President Bush to Tibetan yak herders.

Ed is originally from New York, and now resides in Atlanta with his two daughters. If he ever gets married again, you're all invited (shirts and shoes required).

Customer Reviews

Top Customer Reviews

Format: Perfect Paperback
As an interior designer, I shell out the big bucks for a professional photographer for really special projects that I know I'll want to use in my marketing, but hiring a pro is too expensive to be cost effective for every single project. But the photos I've taken myself of all the other projects I've done are nowhere near as professional looking. I have done some gorgeous window treatments that I wasn't even able to put in my portfolio because my pictures came out so badly. I've tried researching this type of photography without much luck before now. Other books have given me a lot of good ideas for styling and composition, but they are geared toward professional interior photographers and they get so technical and talk about SO much specialized equipment that it's hard to figure out what the real essentials are for someone like me. This book, on the other hand, is 100% applicable to what I need to do. It gives great guidance about a minimal amount of equipment needed to vastly improve my interior photos (a collapsible tripod in one hand, and everything else I need fits in the camera bag), as well as information about neat corrections and enhancements that can easily be done in Photo Shop, with every term explained. This is an absolute godsend!
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Format: Perfect Paperback
If you know some of the basics of digital photography, then this book is largely a waste of time and money. If you don't know the basics of digital photography you would be much better served by a book that is devoted to general photography rather that this book which is supposedly directed at the real estate market.
The book is entitled "How to Take Photos That Move Houses" with a subtitle of "An Easy-reading guide for Real Estate Agents, brokers, and anyone who needs to show a property in its best light". Based on this and the number of 5-star reviews on this site, I bought it. This is by far the most disappointing purchase I've ever made on a book, and more specifically on a photography book. And I buy a lot of books, new and used. It certainly came no where near the type and/or quality of content that I would expect, especially given the $40 price tag.
I expected to get more insight into how to light and compose images that would be a cut above the standard MLS "snap shot" with detailed diagrams of camera and flash placement. I would expect to get some benefit of the author's experience in shooting different home layouts, and how to deal with scenarios that are specific to real estate photography. There's too much information on ISO, megapixels and depth of field that I can find in hundreds, if not thousands of other books, and even then it is not well directed specifically to real estate images. Also, the photoshop tricks, several of which probably could have been avoided if lighting for the original image was done properly.

I'm sorry, this book was a HUGE disappointment for me.

Bill
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Format: Perfect Paperback
Not only is this book very well written, it is actually a fun read! Wolkis makes it enjoyable to learn the technical aspects of taking and making better pictures. He is thorough and professional but conveys the information in a manner that is easy to understand and very easy to follow. The illustrations he includes in this book help you to see how his recommendations make the improvements, changing your ordinary dull, flat pictures into exceptional photography.

I would recommend this book to every real estate professional who wants to take any of their own photographs. The recommendations for equipment are minimal and you don't feel at all as if Wolkis is pushing you to spend a fortune on lenses, flashes or professional equipment. He does point out the conditions when a professional may be needed and even gives tips on how to deal with them once they are hired.

Buy this book! You will be very happy you did, and it will benefit your business for many years to come.
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Format: Perfect Paperback
This is absolutely the BEST book on the market for real estate professionals who want to get people into the doors of the houses they're selling. With very little experience in real estate photography, I was hired by an agent to take pictures of a residential listing. I studied over this book for a few days, and I know that it made a dramatic impact on the success of my photo shoot. The house sold within 48 hours of being on the market, and the couple who bought it admitted that they decided to tour that house based solely on the superiority of pictures listed on the internet. The techniques I learned from this book made all of this possible.

The author explains both the basics of equipment and lighting, and then goes on to cover the more complicated themes like photo editing. The best part about this book is that is written in such a way that a beginner won't get lost and a seasoned photographer won't get bored. This book is indispensable to agents and real estate photographer who need to sell homes.
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I have a number of problems with this book in spite of the fact that some of the advice is actually good. Please note that though the book is nominally written for a few different audiences (e.g., designers, architects, etc.), my comments primarily speak to those interested in photography for Real Estate.

From the standpoint of the rank photography neophyte, currently armed with a basic point and shoot camera and no real knowledge, the tips and advice content, if followed, will produce better results than they are getting now. On the other hand, what are the chances that such a person is going to go out, as the author suggests, and buy then take on learning to use a DSLR, wide-angle lens (a real wide angle lens, not the sort of wide you get with a kit lens), tripod, and Photoshop (full version, not Elements)? That is a tall order in so many ways it's hard to list them all. All of these involve cost, complexity, knowledge, and more. Any real estate agent that is any good is already too busy as it is, and the idea that (s)he is prepared to take all this on is quite a stretch. Still, if you are prepared to jump in with both feet, have the $$ and have the time, have at it. You will find that it's more involved than the author suggests, however.

On the flip side, from the standpoint of one with any non-trivial photography knowledge, this book's advice is so basic as to reduce it to a 15-minute scan. Rule of thirds, blue period shooting, high-angle shots and straightening lines, color balance, basic Photoshop layers, etc. Nothing new here at all. As a result, this is one of a *very* small handful of books that I've ever returned.
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